Consider your website a personal interaction with both current and potential consumers. There are a few prominent aspects of a website that is greatly influenced by web design. Keep in mind that web design’s influence on the success of a website runs deep.
Usability is key
As far as making content easy to find, with good web page design, a user should not have to wonder what to do next. It’s been noted that too often web sites are focused on looking attractive without considering the user. Research states that it makes good sense to ensure that a website loads fast.
Flash has been named as a huge factor when it comes to the usability of a website. Flash can cause bad design, break the Web’s fundamental interaction style and it also consumes resources that would be better spent enhancing a site’s core value.
Approximately 99 % of the time, the presence of Flash on a website hampers the usability and distracts the attention from the site’s core value and purpose.
Perhaps, Web designers interested in enhancing usability and their site’s overall business presence should use Flash sparingly?
By focusing on improving usability, web designers are able to keep users interested, for the long haul.
Our lives are filled with colour. What would the life be like if we lived ‘black and white’ lives? In the world of web design, bad colour schemes can make a site look unfriendly, amateurish, and inaccessible. When designing a site one should consider the mood that needs to be portrayed.
Web design which achieves successful marketing results is sensitive to the cultural, instinctual and iconic meanings of colour in relation to the product or service being promoted.
Avoiding the extremes of sheer garishness and boredom, effective design displays symphonic colour arrangements of shades, tints, tones and complementarities to tantalise and maintain interest.
Adding textures too can alter colours – a roughly textured surface makes a colour seem darker, while a smooth surface lightens the same color.
Different shades of colours work well in different situations. When making sites you have to use your common sense when picking colours. The new palette, based on 16bit systems, is the web smart palette which supports 4096 web smart colours. The Impact of
Web Design on Conversion Rate
A simple description of conversion on the web reads as follows; Conversion refers to the form that an interested party fills out in order to buy a product from a company. A Web Site Visitor Conversion occurs when a user takes key action to do so. Spending money on search engine marketing or online advertising might be a waste of your resources if a site is a poor converter.
Inevitably, conversion determines website profitability. Once again it is essential to make a web site to easy to use. If not the less chance there’ll be of people buying.
Interestingly enough, making a site accessible is a legal obligation in many countries. Inaccessibility can affect sales, as visitors will find the site impossible to use and go elsewhere.
Apparently a typical inaccessible site could be losing 5% of potential sales because of this. The justification for this is usually that 99% of the site’s users use IE. Percentages of people not using IE varies from site to site. “Add” is considered an ineffective button text. The impact the web design has on SEO (Search Engine Optimisation)
It is a known that having a Web site rank well in search engine results for searches on specific keywords/phrases. If a Web site doesn’t have a page appearing in the top 10 search engine result positions (SERPs) the chances of someone clicking on the listing, and actually visiting the site, will drop dramatically.
Optimizing a site and content for a search engine, for a better ranking in SERPs, is known as Search Engine Optimization (SEO), yet many Web developers/designers either don’t take time to code a site properly or don’t know how to do proper SEO. There is a lot you can do to optimize your Web site for search engines from the code level.
This means avoiding pages which are 100% graphics and no text, such as pages that contain all images, or are Flash-only. If you’re planning to build a Web site entirely in Flash, Don’t. If you have no choice, then read my previous column, Search Engine Optimization and Non-HTML Sites.
To find out what a spider sees on your site, run a spider simulator on a given page. There’s certainly plenty of room for further impact, depending on the subject matter, in regards to information architecture, copy writing, interface coding as part of web design or the layer of graphic design (usability).
Web design encourages confidence and trust in the site as it is able to look legitimate and “professional”, depending on the design elements chosen. Web design can maintain a clear, consistent and unified message and operation.
Outsource Your Website Design and Web Development Needs (Safely)
The problem is that you probably don’t have an unlimited budget with which to build your internet presence through avenues such as having a custom website designed, hiring a search engine marketing / optimization (SEM / SEO) expert, and paying for pay per click (PPC), blogging, article posting or banner ad marketing.
What exactly will the main purpose of my website be (deliver information, increase local on-site sales, generate internet based sales, sell advertising, save money by enhancing the efficiency of your current site). Later in the article we will suggest a range of reputable providers who’s services range from very inexpensive to relatively costly.
Have you thought through your service needs well enough to explain them to a competent designer or developer? The good news is that there are literally thousands upon thousands of website design, graphic design, search engine marketing and SEO companies out there for you to choose from. With so many providers in the market you might need some help finding the best web service provider for you.
Here are a few suggestions that will help you identify a company to start your design project with:
1) Check out Craigslist.org. Craigslist is the most active internet based classified ads website in existence. Because this site is free to use, and it receives literally billions of page views each month, a good number of national and local service provider advertise their services on it. Website design, graphic design and web development service providers can generally be found in the “Creative Services” or “Computer Services” sections on Craigslist.
2) Run a search for “XYZ directory” and you find websites that maintain extensive lists of whatever service providers you require. Note: replace the “XYZ” with the type of service you need. For example, you might search for “Website Designer Directory.”
Final note, I didn’t talk specifically about SEO services much in this articles because you can find those same services from via the means suggested for finding website developers and logo designers. Good luck with your new website and/or graphic designs!
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