One of the most important principles of effective website design is ‘Keep it simple’. This rule must be applied to all aspects of your website, including graphics, content and navigation. Use the following guidelines to implement simplicity in your web design and make your web pages stand out from the clutter of ineffective web pages on the internet.

1. Provide features and services with target audience in mind
Develop the habit of including only those features on your website that are relevant to the site functionality and carry some meaning for your target audience. Adding a feature that pleases you but does not carry any significance for your customers is a waste of time and bandwidth.

2. Minimize features that need high bandwidth
Bandwidth-consuming audio and video features must be used judiciously or they can considerably increase the time your web pages take to load, irritating customers and hindering usage of your website. Additionally, regularly monitor your web pages to check their loading time and repair any broken links.

3. Inform your customers but do not brag
Provide your customers with easy to digest information and not tall claims. When giving them information about your products and services, include references and customer testimonials to allow them to judge your performance. Successful web copies aim to initiate dialogue with customers to make them want to contact you and add to your client base.

4. Simplicity in language and clarity of thought
Use simple, concise and easy to understand language, and minimize the use of overly technical words and industry jargon, that can be understood only by a small section of people. Provide attention-grabbing headlines that encourage visitors to read on and establish a relationship with your company. All your ideas must be well thought and clearly expressed in the content. Ambiguity in language or expression can negatively affect the image of your site and company.

5. Develop good content
Developing good content for your website is very important as it can capture customer attention and help them better absorb what you have to offer. If you are on a budget, hire fresh interns or English marketing, advertising or journalism graduates, who are eager to get some real time experience, to write for your website. Effective content addresses your customers’ problems and provides efficient solutions for them. Additionally, avoid cluttering up your web pages with too much information about many products. Create a new page for each product or product category.

6. Provide your customers with unique and effective information
Your web pages should be designed to give unique information to customers. Providing information that visitors cannot find easily on other websites gives you a huge advantage. However, this information should be valid and backed by experience and knowledge. For instance, if your site sells accounting services, get an accountant to write an article on “10 biggest tax mistakes”.

7. Simplify search and navigation
Along with simplicity in content and graphics, it is important to design your pages in a way that facilitates quick and easy search of desired information. If customers do not easily find what they are looking for, and have to browse through several pages before reaching their search items, they get bored and turn their attention to other websites. Easy search capabilities make visitors’ browsing experience an enjoyable one. The faster your customers can navigate through your business website and find what they are looking for, the more likely you are to get repeat visits from them.

Follow the above-mentioned steps and it will definitely help you to improve your credibility and search engine rankings, build customer trust and loyalty, attract more customers and build your client base.

Everyone knows that the only way to make money as an internet marketer is to have a website.

Without a website, it’s very difficult for anyone to even find you online. Even if your main type of promotion is e-mail marketing, you still need a website to capture e-mail addresses from your customers. With a good website, you can successfully employ any number of internet marketing strategies.

On the other hand, having a website that does not look good, or is confusing to visitors, will not help you much.

So before you build your website, have a plan and be willing to put in the work necessary to create a good website. These tips will help you create the kind of website that attracts visitors and customers. When your website is ready you will need a lot of traffic, for that you can read this Auto Mass Traffic Review post and find out.

Don’t assume that the code you are using is correct until you verify it. While you may use one of the widely available free templates to create your website, you’ll probably want to make some modifications to the code to make the site unique. This is a fairly simple task, and there is no need to know that much about coding to change your site around.

When typing or copying code, however, it’s easy to make errors that will have a serious impact on how your site looks. Code that has not been entered correctly could cause your website to load improperly or to not load at all. Check your site through the CSS Validator to make sure you aren’t missing some major mistakes.

No matter what anybody tells you, automatic sound is a bad idea. Webmasters use automatically playing sounds or videos because they definitely capture the attention of visitors, but not necessarily in a good way. The shock of having sound suddenly blasted at them is all it usually takes for the site visitor to immediately close the window and move on to someone else’s site. People may be open to listening to an audio file or watching a video, but they want to be able to choose to open it themselves. When the sound or video is forced on them, they feel intruded upon, and you end up losing many potential customers. Remember read my Auto Mass Traffic post, to read all details about how to get a lot of traffic to your promotions.

Take some time with your color choices. Blue is often recommended as the best color for internet marketers to use. You don’t, however, want to use too much blue on your site, as some people tend to do. Make your site distinctive, so don’t just copy what so many others are doing. Make sure the colors you use don’t clash, and avoid using too many bright colors. Clashing or very vivid colors will make some visitors quickly click away from your site. Free color matchers are widely available online, and you can use one of these to create an attractive and harmonious color scheme for your site. You can apply a wide variety of techniques to improve your online business and make more money. One of the best ways to do this is to make sure that your website is well done. Having a good website is not that difficult; you simply have to pay attention to how it looks and not neglect anything.

It may seem like a lot of work to make your website look good, but when you consider how important this is to your business, don’t you think it’s worth it? Once you start to make money from your website, you’ll realize how worthwhile it was to put some work into it.

Other Resources: Keyword Elite 2.0