How Spelling And Grammar Is Important For Good Article

Nov

The articles are the life and bread of a website that is dealing with traffic for revenue generation. The quality articles will be responsible for the traffic on the website. There is also another side to this where you can change the fortunes by simple adding a few keywords to the otherwise seemingly normal article to make it more innovative. But to do that we need to address that elusive question in how spelling and grammar is important for a good article to be written.

The question on how spelling and grammar is important for good article can be best explained with a case study. The low ranking websites are so because they are not optimized to the latest in the offerings as required for the higher-ranking positions. Then there is the optimization of the algorithms by the search engines to search for relevant data as well to see if the website that are being searched are really the ones that must be displayed in the results. The articles demand for decent grammar in the least as well as the spelling as they will determine the page ranking when the websites search around for relevant sites with their optimized searching algorithm.

An article is primarily defined as pieces of information that appear in periodicals such as newspapers and magazines. They provide in-depth information on a range of issues as warranted by the website owner. This information is then available to the internet for all to see and download or use. If the website is showcasing products, then the articles give in detailed product description with good grammar for the use to understand and also reasonably good spellings to avoid being blacklisted by the search engines thinking that these websites are not genuine and only misleading the users.

Articles can be either written or pointed to using the live links available from the article directories for gaining hits with the search engines. The spelling must be quite a basic thing to do these days with sophisticated tools and editors. It is not enough if you write an article alone but the quality the article must be visible which will ensure that your page is visited the users themselves and hence brings down the need to further optimize your webpage when the user has already saved the webpage to his/her favorites. The content of the article is also important as much as the SEO and other optimization strategies. Without quality of content, users don’t take a second chance and will quickly switch over to another website regardless of the information being already available in your site.

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Writing Articles – Tips For Writing Good Articles

By Domain Expert

Nov

Writing articles on the web is the best form of expression in this internet centric era. The power of web has allowed us to reach millions of users surfing internet at any given point, and there is a tremendous potential to put forward your views to this audience. This is a great way to promote your website or blog as well. I personally prefer writing travel & tourism articles and following are a few tips for writing good articles which I follow.

1. Title is the most important part of any any article.
A good attention grabbing title will certainly welcome users to your article. For example if you are writing an article on travel tips for Brazil tourism, you may decide to go with a simple title of “Brazil travel tips”, but I would personally prefer a title like “Going to Brazil – Important Brazil travel tips”, this will grab better attention and interest.

2. Use bullet points or numbers to break your article into several sections. It is a very good idea to bold certain words and sections of your article. Put pictures if you can, for example while writing a travel article, include maps, points of interests and other useful contact information.

3. Length of article: There is no rule but an article between 300 to 500 words is usually considered the best.

4. Search engine optimization: Optimal keyword density, using H1 tags for headings and specifying keywords in meta tags are some of the good rules to follow. Also do not forget to put the ALT tags on images.

5. Submitting your article: Try to submit articles on a website which have the same niche as your article, or at least the article is placed in the section which shares the same theme. For example if you are writing an travel article there is no point in submitting it to a site which has a niche of technology or finance.

6. Submit articles frequently: If you are a website owner then write articles often. This will encourage readers to browse your other posts and eventually visit your site for additional information.

7. Good content: Always publish original content and present facts to the best of your knowledge, regardless they are good or bad. Your article should provide unique information to the user. Specify a date when the article was written.

8. Using examples to describe your point or a situation, is also a great way to present your perspective.

9. If your article gets long, then put headings on the top and provide internal hyperlinks to rest of the article
A great example of this is wikipedia encyclopedia.

10. Social bookmark sites: After your article is published on the web, it is a good idea to bookmark with sites like Delicious and Stumbleupon. This should also help to attract additional web users to your article.

Writing Articles To Promote Your Website

By Domain Expert

Nov

Writing articles is an excellent way for you to get free publicity. The techniques for writing articles are numerous and beyond the scope of this article. That is why writing articles are one of the most utilized Internet marketing media today. Many marketers know that writing articles are great and powerful methods to marketing online. Although writing articles are very easy to do once you know how, getting someone to show you the tricks can be the hard part. Both the press release and writing articles are two important steps on the road to internet marketing success. I think speaking and writing articles are effective ways to keep your name out there. Writing articles are one of the oldest forms of advertising on the internet.

A quality web site should contain at least some original content. Articles make great keyword-rich content for your site. Duplicate content is penalized in the Google search engine results and many other search engines are following. Creating effective web content is a skill that is built over time and experience. Good articles are content rich. The best kept secret of traffic is still the secret of good content. Because content is still superior on the internet, writing articles provides you with a major piece of leverage online. Providing the content the search engines need is a virtual gold mine for entrepreneurs. Content is superior, this will never change on the internet. Writing web content is much like writing articles. Many people don’t realize that a website needs good content to work. Try to focus most of your time getting good content for your web site.

Here are some article writing tips. Article containing guidelines and tips for writing articles, online magazines, white papers, tutorials, educational and corporate are excellent articles to write. Here are some other writing tips to increase traffic to your site. If you don’t like writing paragraphs, you could make it a ‘Tips’ article, here is an example, 5 ways to improve your golf swing, then list the 5 good ways. The following are some good tips to master the technique of writing articles. Create a list of keywords your target audience would use to find information on your topic.

Many successful Internet marketers have found out that one of the best ways to drive traffic to their websites is by writing articles. One of the best ways to get traffic to your site is by writing articles and placing the link to your site in the author’s bio-box at the end. Nevertheless, there are ways to promote your website and increase your web traffic without spending anything. The second best way to bring free traffic to your website is writing articles. The simple answer is that it takes time to write articles, submit them and get targeted traffic to their websites. Turn words into traffic is something everyone can do to grow and expand their online business by writing articles. You can get reasonable amount of traffic by writing articles. Ever wonder how some people seem to generate traffic at the click of a button. Don’t forget about all those back links to your website, this is very important when building link popularity. Online articles may be the single best way to get traffic to your web site.

Writing articles are a great way of positioning your online business. One key point to remember, one article will not do it you need to continually submit articles to all of article sites. One strategy to use is to submit one article per week. By the end of the year you would have submitted 52 articles.

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How To Write Good Articles

By Domain Expert

Nov

As a writer you may be ready to cash in on the need for web content. There is a lot of money that can be made through content writing if you know what web publishers are looking for in high quality content. If you are a very versatile writer you will find that you can actually make content writing your full time job! The new trend of article marketing has writers very excited because webmasters all over the Internet are hungry for talented writers who can’t pump out the high quality content fast enough.

What to Write
Exactly what you should write will depend on whom you are writing for. If you are a writer that is writing pieces for an article directory you will want to keep things as generic as possible. The more nonspecific you can keep your articles the more likely a webmaster will choose your article to be displayed on his or her website. It’s important not to mention websites or specific products, as this can limit the usefulness of the article to webmasters because they generally do not want to promote anything other than themselves and especially not their competitors. Most web publishers are looking for content, not marketing pages.

If you are writing for a specific web publisher you will want to keep in mind what their business is all about. Think about key phrases or words that are often associated with their product, business, or service and include them in the article. Be sure that the key phrases you come up with or are provided don’t seem unnatural and they don’t disrupt the flow of the article. Key words and phrases are only as helpful as their placement. Remember, we are talking about quality content, which reads well and helps search engines figure out what the website is all about at the same time.

Research Required
Make sure that if you are writing on a topic and you don’t have first hand knowledge that you research! Content provided by websites is only as useful as the author that is writing. If you only provide fluff and no real meat in articles visitors will be less likely to come back to the website again, so you are actually working against the plan to increase traffic with the article. Always look at your article the way that a visitor would and try to provide all of the information you would want if you were that person.

How to Write
Your style of writing is really a matter of opinion. Many web publishers like for their content to be written in a very conversational style. This writing style allows for readers to feel as though the author is talking to them, and it’s just a very comfortable way to get information on the Internet. If you take an official tone many visitors may be turned off even though you are providing all of the information that is needed.

Market Yourself
Don’t forget your resource box! The resource box is the section either at the beginning or end of an article that tells the reader who you are, any websites that you are affiliated with, and may even provide links to the websites. This is a great way to market yourself. While a web publisher may first find your work on an article directory he or she may contact you personally for your services, in which case you usually stand to make a lot more money!

The Easy Way To Write Your Own Articles

By Domain Expert

Nov

Writing Articles pertaining to Your Home-based Business Oppurtunity is one of the most profitable, inexpensive and longterm Internet Marketing Strategies of all. Most people feel they aren’t capable of writing articles; But think of it this way, if You can talk–You can write articles. Why do I say this? Because writing is simply a matter of organizing Your thoughts. Once You’re capable of writiing Your own articles about Your Home-based Business’products or service , they can be submitted to an Article Submission Service and broadcast all over the Internet; On other peoples websites and in ezines and newsletters at no cost to You. In other words, no cost advertising since it is mandatory for whoever publishes Your articles to include Your resource box which points to Your website.

The first step of this process is to create a title that will compel readers to read Your article and explain the subject of Your article. Then make an outline of three or four points that You can briefly expand on in the body of Your written article.. The outline You have created will be the capsule form of the first paragraph. The last paragraph is the conclusion , briefly solving the problems or telling benefits of the three or four points You have made in the body of Your article.

The title of Your article is extremely important since it should draw Your readers in and make them want to read. In most cases, Internet Marketers write articles to provide their readers with information. Therefore, the how-to approach is best when educating on Your chosen subject., which deals with a specific aspect of Your product or service. Another compelling approach is to ask a question relating to how Your product or service can benefit Your readers or solve a problem that it might present. Whatever title You choose to introduce Your article with, remember to be specific so that the reader knows exactly what they are going to read about.

The next step is to make an outline of three or four points about your product or service, or more important , the subject of the article. These points are the basis of Your first paragraph which is set up with a subject line leading on to the points that will be expanded on in the body of the article. The body of the article should deal with each point you have made in the first paragraph. If you made three points of view, You’ll generally have three paragraphs in the body of the article, each paragraph expanding on a different point. One rule to keep in mind when writing the body paragraphs of Your article is to stick to the point that You’re trying to make, don’t ramble on or skip to another point in that specific paragraph. However many points You have presented in the opening paragraph doesn’t really matter, as long as each point is good information, specific to the subject of your article.

The last paragraph of Your article is the conclusion, which pretty much reiterates the first paragraph. The difference being, it briefly describes the problems solved or benefits gained for each of the points You’ve made and discussed in the body of the article. The concluding paragraph is merely a summation of the entire article and brings your discussion (in writing) to an end.

So, You see that writing your own articles can be easy and rewarding in that it gives you a sense of pride and accomplishment. The main benefit in writing Your own articles is that it’s a no cost method of advertising and only costs a little bit of your time. Just by creating a compelling title, You can have thousandss of people froom all over the Internet readiing your articles in a very short period of time. Remember to make an outline of the points You want to expand on in the body of your article as this will be your guide as You write. The points of view that You convey to Your readers should solve problems or present benefits of the product or service that You are writing about. …And last of all is the concluding paragraph where the points You’ve made are summarized as well as their solutions and benefits that You had previously described about Your product or service. This is the easiest approach to writing articles, You just write how You would talk to someone, in an organized fashion, and it will prove to be more personable too.

You can submit your articles at no cost to You by signing uup for the Affiliates Program at http://www.JustArticlesSubmissionService.com. Your articles will be published on other peoples websites, newsletters and ezines to create one of the most powerful Internet Marketing Strategies of all.

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Article Writing – Crack The Creative Nut With Journaling

By Domain Expert

Nov

Think journaling is old fashioned? Think again. Are you having a hard time getting started on your article writing? Combine writers block with journaling to spark your article writing frenzy.

Journaling is a powerful tool for brainstorming ideas, keeping your writing skills sharp, and for storing ideas and notes for future article pieces. To make the most of your journal, I suggest the following 4 tips to all article writers, beginning through advanced.

1) Get the right tools. I love shopping for notebooks because there’s such a wide variety available today. Looking for a journal with flowers and other fancy designs? Try Barnes and Noble or Borders bookstores. Wal-Mart and office supply stores sell functional albeit less expensive journals. Make sure it feels good in your hands. Too small and you’ll breeze through the pages too quickly. Too bulky and you won’t take it with you for fear someone might snicker.

And, don’t forget your writing utensil. Your pen options are either rollerball or gel. I use a 0.38 Uniball pen. I’ve only been able to find them in OfficeMax. I adore the fine point but they do tend to run out of ink faster than other pens. Use what you like best. If you hate to smear ink, or are clumsy like me and get gel all over you hands, shirt, and pants then stick with a ball point. Or, better yet, get a pencil. I don’t use pencils because I tend to erase too much.

2) Make it a habit. This goes without saying. If you want to be successful at journaling, you have to journal. Pick a time and spot where you can write everyday. Then just do it. Stay away from your computer so you won’t be distracted by everyday business.

3) Fire your inner critic. I used to think that all writing should be critiqued, reviewed, and revised. Once I let go of my inner critic, I began to enjoy journaling. Many times I pen random thoughts that would have been lost otherwise. Journaling should be inspirational, not drudgery. For those of you who are perfectionists, this step will be harder to do. Don’t write on your computer. When you see the autocorrect marks lighting up your screen, you’ll be tempted to make corrections. It’s less tempting to use paper and pen.

4) Use your journal for article fodder. Can’t think of anything to write? Flip through older journal entries. I guarantee it won’t take but a few minutes to find and idea or inspiration to get started. I purposely review journal entries to find new article ideas.

Journaling is an exercise to help you let go of yourself and break through any writer’s block. The important point to remember is that there is no wrong way to journal. Try to journal at least once a day. Don’t think you have anything to journal about? Write down your daily to do list. Sometimes just getting something on paper will get your mind working. You never know until you try. Have fun, enjoy the time, and get writing!

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4 Hassle-Free Ways To Write How-To Articles

By Domain Expert

Nov

You want to get your e-mail newsletter started, but you don’t want to be burdened with writing articles every time you turn around. Fact is, writing how-to articles isn’t that much of a hassle once you have a system for it.

Creating short, how-to articles allows you to:

- connect with your audience

- position yourself as an expert, and

- increase sales

Bottom line: Give clients information they need and you’ll be the first person they’ll think of when they run into challenges.

Consider creating a template for your e-mail newsletter articles that will fit the needs of your audience. Ask yourself if they want detailed information, or if they’re happy receiving broad ideas that will allow them to tailor the information to meet their specific needs.

If they want specific info, you could always include a teaser paragraph in your newsletter and then provide a link at the bottom of that paragraph. The link can lead to more detailed information about the subject your that audience is interested in.

Once you understand the needs of your audience, place your information in article format. Here’s a system I’ve often used to produce quick, informative articles.

1. Begin with an identifier paragraph.

This is an introduction to the subject. Just let people know exactly what you’re getting at.

2. Tell them why they should be interested.

This is where you just get into the reader’s world. You will what you’re talking about help them do their jobs better? In essence, that’s all people really want to know.

3. Give short, realistic pieces of advice.

You have so much to say it’s hard to fit it into short bits of info, but do it you must. Otherwise you’ll lose your audience’s attention. Try to stick to the points that have the most impact or the ones that are completely opposite to what people in your industry are currently doing.

4. Wrap it up.

One of my mentors used to always say to me, “Tell ‘em what you’re going to tell ‘em. Then tell ‘em. Then tell ‘em what you told ‘em.” No, he wasn’t senile. His advice actually worked. At the end of every article I just wrap up what I’ve said by reviewing the key points of the article. It’s called a “takeaway.” What’s the one thing you want the audience to take away from your article and implement in their daily work lives? Once you’ve answered that question, you have your final paragraph.

Whatever you do, keep it short and simple. Sure we may want to use sophisticated language if your audience craves that, but you’d be surprised. When reading e-mail especially, readers won’t mind short, concise words and phrases. And that’s especially true if those words and phrases add more to the bottom line and/or help them become more efficient.

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5 Tips To Start Selling Your Self-Published Book

By Domain Expert

Nov

You’ve spent hours researching, writing and self-publishing your book. Now, you want to reap the benefits of selling it yourself, but where do you begin?

Here are five simple tips to help you get started.

1. Figure out your market.

“Bookstores are lousy places to sell books,” says self-publishing guru Dan Poynter in USA Weekend . “Find the places where your audience gathers and sell directly to them. If your book is about cats, go to pet stores.”

To start selling your book, take the time to research your target audience. Who will be interested in purchasing your book and sharing it with their friends?

Once you know your target market, look at the places they shop and spend their leisure time. What media venues do they watch, read and listen to on a regular basis?

Create a list of all potential organizations, business and groups. This will give you a good understanding of the online sites and brick-and-mortar locations where you need to focus your marketing efforts.

2. Spread the word.

When you are ready to start selling, don’t be shy. Talk about your book, carry a copy around with you and look for every opportunity to mention it. Also be ready to give copies away to influential people who will build buzz about your business.

If you are a good speaker, try to give presentations to groups catering to your target audience. You can partner with various organizations to promote your appearance and build word-of-mouth. This may include issuing a press release, giving books away during radio or television interviews or getting involved with charitable activities.

“Speaking to local, target audiences is a great way to start building buzz about your products and services,” says Melanie Rembrandt, small business PR expert and owner of Rembrandt Communications, www.rembrandtwrites.com. “But in order to build credibility, you need to offer valuable information pertinent to your book’s subject without being sales-oriented. You can always have a book-signing after your presentation to sell your books and meet potential customers.”

Another trick is to leave a copy of your book at your local bookstore or library. If visitors pick up the book and read it, they will ask for a copy of it. Then, the person at the counter may contact you to purchase additional copies.

3. Venture outside your target market.

After you’ve pursued all venues focusing on your specific audience, start marketing your book to other groups outside your target market.

Look for secondary sources that may be interested in purchasing your book as a gift for a friend, co-worker or family member. Perhaps you can partner with a business, charitable organization or hobby-group related to your book-topic?

Think “outside of the box” and try to let as many people know about your book as possible. You can issue a press release, offer special discounts and create newsworthy events to draw attention to your book. And these activities don’t need to cost a lot of money. You just need to think of some ways to stress the unique benefits of your book and take the extra time and effort to plan, coordinate and follow-through with your ideas.

4. Take advantage of business relationships.

If you used an online publisher in developing your book, advertise on their site. If you used a local printer, ask if you can leave a couple copies at their front desk.

Visit all of your local establishments and leave some kind of information about your book. If you are a regular customer, most of these businesses will be happy to help you and the local economy.

And when preparing these “leave-behinds,” think about the benefits for the business and customers. Perhaps you can print up small calendars, checklists, quick tips, bookmarks and other items that advertise your book while offering something of value to potential readers.

You may even be able to partner with various businesses to offer special joint coupons and discounts. Use your imagination, but always keep the benefits for the customer in mind.

5. List your book online.

This may be obvious, but you really need to list your book online to reach the broadest possible market and increase “buzz.” Review your target audience and try to get information about your book posted on all of the pertinent sites they visit.

Also create a simple website. And don’t worry. Today, there are many services that offer cost-effective or free websites to self-published authors. You don’t need to be a technical genius or have a lot of money to take advantage of these services and create an online presence.

However, in your online copy, be sure to stress the unique benefits of your book and provide customer testimonials (for credibility). Also include some information about your background to help you stand apart from others in your genre.

Once your site is up and running, research free, press-release posting sites. Also look for online organizations that may be willing to post reciprocal links to your site to help build search-engine optimization.

These are just a few, simple tips. There are many ways to sell your self-published books. But you can start by focusing on your target audience, work the business relationships you already have and be creative. And soon, you’ll be well on your way to being a top-selling author!

For more tips and information

5 Ways A Reader Can Respond To Your Article.

By Domain Expert

Nov

When reading your article a reader can get warmed up and react on your article in several ways. A responsive reader will want to:

1) Visit your website link in the resource box

This is probably the most common response people seem to go to, even if it is the wrong one. People are so fixated with wanting their readers to go to their websites and buy straight away.

Tell me something, how many strangers on the Internet have you brought something from because they just told you a great story? None right?

You have to preheat (or presell your readers) the oven before you can ask for their credit card details.

Sending your readers to your website will usually result in a lower sales percentage straight off the bat. That is of course if you are selling them anything at all.

If you were selling them something, the best bet would be to send them straight to your newsletter signup link in your resource box.

But if you are sure you want to send them to your website, the best way to do that is to tell your readers (in your article) that if you go to your website (in your resource box), there is a free gift (of value) they can get, just by visiting your site.

Make sure if you do this, it’s not a blatant plug for a product and the gift is of real value, or very few publishers will publish your article, and fewer readers will respond to you in the future. No one likes being sold straight off the bat, and by giving them a free gift, or getting them to give you their email address some way is the best way to go.

2) Visit your affiliate link

This one is quite tricky.

For starters, some publishers don’t allow you to put affiliate program links in your article at all, and if you do, they have to be completely in context and it must be one brilliant article, but that’s not a problem.

You can of course put an affiliate link in your resource box, which would be allowed straight away.

3) Subscribe to your mailing list.

This is one of the better options. Why, because when they sign up for your mailing list, they are giving you permission to contact them via email on a regular basis.

It would be very hard in your article to announce your mailing list in context of the article, as it would come off as a blatant plug, so the best bet would be to include your subscribe email address in your resource box.

Send them to a splash page where you can capture their email address. Or let your readers to send a blank email to your autoresponder/mailing list email address and subscribe from there. Give them a free gift, something of value.

4) Refer your article to others

If you want your readers to refer your articles to other people, here is what you do.

(This is a good idea if you have affiliate links in your article)

You send them to a website, with a refer a friend script. This website also has your previous articles on there as well in an easy to use site.

You see how many possibilities there are.

By giving them something in return with value, like a free 5-day course, you get them to refer your article/website to their friends.

5) Contact you personally

If you want people to contact you personally, don’t make them dig through a website to find your contact details. At the very least, put your email address in your resource box, if not your business phone number.

How To Sell In Your Article Without Selling

By Domain Expert

Nov

Ok, so you’re passionate about your website, you love talking about your subject and you’re excited to share your knowledge, information, and maybe your products and services with the world. But how do you share your enthusiasm with your readers without coming across like you’re making a pitch? How do you sell your products or services without ‘selling’ them.

No one likes a sales pitch and as soon as a reader senses they’re being ‘sold’ they’re likely to click away from your article. Yet quite often, in order to motivate your reader to be inspired enough to visit your website, you need to give them a bit of a pitch. Here’s how to motivate a reader to action, without selling them.

The best way to motivate your reader is to provide them with a benefit. One of the reasons tips and how to articles are so popular is that they offer a reader an immediate benefit. Ten tips to make more money today. 3 steps to looking ten years younger. The secret to retiring early. These are all examples of article headlines that promise a benefit. When your article offers content that follows through on your promise, readers are going to be hungry for more information. You’ve kept your end of the bargain in your article, they’ll trust you to provide more benefit on your website.

Tap into your readers’ desires. We all desire to be more attractive, wealthier, smarter, happier, more respected etc…when you tap into these desires in your article you immediately have your reader’s attention. How does the content of your article help solve their problems and attain their desires?

For example, if your product is an accounting software program and your article is about how to balance your checkbook, you could tap into your reader’s desire to be wealthier by keeping track of their money or tap into their desire to be respected or smarter by having their finances at the tips of their fingertips. The headline might look something like this, “Ten Tips to Give You Control Over Your Finances, and more money in your wallet.

When you tap into your reader’s desires and offer them a way to attain them, you’re a virtual hero and your readers will be excited to visit your website and learn more from you.

Don’t give your reader the whole story. Write an article about 3 ways to do something and then in the last sentence of your article tell them this isn’t the whole story. Tell your reader if they want to learn more about your article’s topic, they can visit your website and learn the whole story. Note that if you are publishing your article in an article submission site, they may not allow you to plug your website in the body of your article. If this is the case, you can plug it in your author’s resource box. However, if you’re publishing the article in an e-zine or on another website, this is a great way to draw traffic to your site.

Selling in your article copy is as easy as offering valuable content and solving people’s problems. This approach also makes it easy to write copy. Tips and how to articles are amongst the easiest types of article content to write. Get writing!

What Article Directories Are Looking For

By Domain Expert

Nov

Just in case you haven’t noticed, there are literally hundreds of article directories cropping up on the Internet. In line with Google’s Adsense program and other such programs, people are looking to get on the Internet with their Web page. One thing that most Web site owners have learned is that having articles that say something help rank them higher on the search engines instead of having jumbled up keywords on a page that doesn’t read well at all.

Article directories have a big job—every day, thousands of authors and want-to-be authors submit their articles to these directories. These authors aren’t seeking payment, but rather a link back to their site, exposure for themselves as writers and for their websites. It’s a scratch-my-back-and-I’ll-scratch-yours society. Many of the articles that are submitted to these directories are not articles at all, but rather blurbs of nothingness with little content and usually lacking readability. The revenue from Adsense for the article directory Web sites can be substantial, but only if they have quality articles posted on their site and if they can get it up quickly.

There is of course Spam to these article directory Web sites as well—repeat articles submitted one after another or copied-and-pasted content that has been plagiarized from the Internet and another author. This Spam and plagiarism scam is the bane of article directories and the editors that run them.

Article directories are looking for articles—if your article hasn’t been accepted, it’s likely for a good cause. The articles that should be submitted to an article directory should reflect your best work—remember, you are putting your name and your link to your Web site on the work, and the people who are looking at it could want to commission you to do more work for them.

The articles themselves should be clear and concise, error free and well-written. Don’t get verbose on the bane of your own existence or the antics of your dog—save these rants for your blog and keep them off the article directory sites. Your article should be lengthy, at least 400 words and definitely not less than 250 words. Anything less than this suggests a lack of thought by the author and a cheap attempt to get their name in lights with a link-back to their site without sharing anything meaningful.

It is also important to note that adult material, gambling and pharmacy content are against the terms of service of Google Adsense. Editors at article directories are careful to delete these types of articles that are submitted so as to not lose their Google Adsense account and revenues.

All in all, it is highly important to output quality articles that are informative and well-written. These types of articles are much more likely to get through onto the article directory. Avoid plagiarizing materials from the Internet at all costs—most of the larger article directories and even some of the newer, smaller ones run the copy you submit through Copyscape to scan for plagiarism. Editors at article directories are constantly barraged with emails from irate authors who claim their content has been plagiarized—the usual course of action for the editors is to delete the article completely.

Article directories are very popular and are consistently gaining in popularity as well as more and more Web sites pop up on the Internet every day in hopes of making a few dollars. Articles are used by Web site owners to increase their readership; however, it is important to note that the more copies of the articles that appear on the Internet, the lower the search engine ranking can be for any particular Web site that uses it.

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Top 10 Copywriting Tips

By Domain Expert

Nov

1. Be Emotionally Compelling
Your words must have power so people take action and buy. Don’t be dry, stuffy or boring. Rock their world. What you think is a little “over the top” is probably just right. Show them empathy, caring and concern that makes them feel connected and helps them quickly suspend their rational disbelief.

2. Learn to Write Great Headlines
This valuable skill is not to be taken lightly. You need to use numerous headlines in a sales letter. They need to grab your customer’s attention. Look at advertising headline in major magazines. Experts say a good headline can result in 8-10 times more sales than a so-so headline.

3. Use Magic Words not Tragic Words
Use words like “amazing, discover, breakthrough, free, happy, money, you, yes, incredible and others. Magic words positively pre-dispose people to your message. Don’t overuse but don’t underestimate how far a little hype can go. Also, use vocabulary at an eighth grade level or less.

4. Ask Questions
Questions draw readers in and make them get involved. The smart money is on asking only questions you know will get a “yes” answer. Get potential customers in the habit of saying “yes” so when you ask them to buy they are positively prone to say “yes” again.

5. Write to One Individual Reader
Address your copy to one person. “You” not “the public” or the mythical “they.” You’ll create a more personal relationship. People buy more from people they feel they have a relationship with.

6. Brevity the Soul of Wit?
Your copy must take reader through the natural buying steps of attention, interest, desire and action. So brief may not be best. Answer every question in your marketing message so they can naturally take action

7. Share Your Triumph over Tragedy Story
People are drawn in by stories of others who have triumphed over adversity. We tend to root for the underdog. Most entrepreneurs have a story of how their product or service helped them. Don’t hide that story from view. Take it out, dust it off and watch the magic that happens.

8. Build Urgency and Scarcity
We’re bombarded with thousands of marketing messages daily. Build a marketing message that includes a sense of urgency and scarcity so people have a reason to say “yes” now. Say “limited quantities” and offer an early bird special for early sign up. Give customers a reason to say “yes” now.

9. Use Strong Testimonials
You can say great things about you, but a satisfied customer can really brag. To get testimonials just ask. Testimonial should be 4-6 sentences in length and tell a quick story. Each testimonial should answer a different objection.

10. Offer a Powerful Guarantee that Reverses Risk
Many new entrepreneurs worry if they offer a guarantee people will rip them off. In fact you’ll gain far more business with a strong guarantee than you’ll lose from returns. Make your guarantee simple. Amazingly, the longer the guarantee time, the less likely a person will ask for money back.

Article Sites We Love You

By Domain Expert

Nov

I love article sites! Why? Because you can write articles about your chosen subject, publish them for free and you reap all the rewards. You get to voice you opinion on your chosen subject area. Becoming a web author is fun. There is a great feeling associated when you search for your own name and Google brings up your articles.

What are the rewards?

Well most good article sites will allow you to leave a short bio which is perfect for adding a link back to your site. So you can get free exposure and people can republish your article if you make this clear, which means even more links spread across the internet.

When you write articles make sure you focus the text around key words you are trying to target. If you used the keywords in the heading of the article this is more weight, if you haven’t then add them. If you write a decent article and publish it on good quality article sites then in a few days you will see your article on Google when using those search terms. More and more people are reading peoples articles to find out information and the best companies to use etc. Many search terms only find relevant content in articles, and if you have clearly left your hyperlink going back to your website then is more weight to your web presence.

What are the best article sites?

The best quality article sites are the ones that Google likes. Article Alley is one of the more recognised sites, it has a network of sister sites and each article get published on all of the sites. Ezine Articles is another good site as is Isnare and Go articles. Some charge a small yearly fee but it is well worth it.

How do articles promote my site?

Articles promote your site because if your name is associated with a particular filed you will be seen as an authority on the subject. And if your article links back to your site then you will start to see more visitors. When Google gets a request to look for a key word it goes and finds the best sites with that content. So writing as many articles as you possibly can with links back to your website will help your web presence.

If you have a site and need some more content, using articles that are free to republish is a great way of adding more content. More quality content means more traffic, so hopefully more business. Article City is a great site which offers the option to republish their articles. So if you need content on fly fishing, search for articles on fly fishing, but make sure they state that they are free for republishing. As long as you know they are free to republish then you can add these articles to your site. Giving you more content and authority on your subject.

Anther great thing about article sites is that you can have your own voice on the internet. You may have a lot of information that other people would benefit from knowing. You might get told you talk too much, I know I have been told that. So now I find if I need to get something off my chest I write it down and publish it. Any points I want to make, I write an article and publish it. There is a great feeling in knowing that people are reading your words and hopefully benefiting from them.

Being a web author is fun, so get writing.

Articles Writing And Keyword Density

By Domain Expert

Nov

Articles have been known to be the driving force in driving traffic to a website. Articles are a factor in giving site high rankings in search result pages. The higher a site ranks the bigger slice of the traffic flow pie he gets. With a huge number in traffic flow, there are more profits and more potential for other income generating schemes as well.

But, it is not just about stuffing your site with articles; they have certain requirements as well. These requirements must be met to obtain the maximum benefits an article will provide for your site.

Here are some tips to help you and assist you in making your articles. Below you will read about four things all articles must have to make it successful and helpful in making your site a profit earning and traffic overflowing site.

An article must always be centered on the keywords and keyword phrases. As each website visitor goes to a site, there are those who are just merely browsing but actually looking for a specific something. When this happens, a searcher usually goes to a search engine and types in the keywords they are looking for (e.g. Toyota Camry, Meningitis, Tax Lawyer and Etcetera). It could be anything they want.

The Important thing is that you have an article that has the keywords that are related to your site. For example, if you maintain an auto parts site, you must be able t have articles about cars and their parts. There are many tools in the Internet that provides service in helping a webmaster out in determining what keywords and keyword phrases are mostly sought out.

Keyword density is an indicator of the number of times the selected keyword appears in the article. But mind you, keywords shouldn’t be over used, but should be just sufficient enough to appear at important places.

If you repeat your keywords with every other word on every line, then your articles will probably be rejected as an artificial articles or spam articles.

Keyword density is always expressed as a percentage of the total word content on a given article.

Suppose you have 100 words on your article (not including HMTL code used for writing the article), and you use a certain keyword for five times in the content. The keyword density on that page is got by simply dividing the total number of keywords, by the total number of words that appear on your article. So here it is 5 divided by 100 = .05. Because keyword density is a percentage of the total word count on the page, multiply the above by 100, that is 0.05 x 100 = 5%

The accepted standard for a keyword density is between 3% and 5%, to get recognized by the search engines and you should never exceed it.

Remember, that this rule applies to every page on your articles. It also applies to not just to one keyword but also a set of keywords that relates to a different product or service. The keyword density should always be between 3% and 5%.

Simple steps to check the density:
• Copy and paste the content from an individual article into a word-processing software program like Word or Word Perfect.
• Go to the ‘Edit’ menu and click ‘Select All’. Now go to the ‘Tools’ menu and select ‘Word Count’. Write down the total number of words in the page.
• Now select the ‘Find’ function on the ‘Edit’ menu. Go to the ‘Replace’ tab and type in the keyword you want to find. ‘Replace’ that word with the same word, so you don’t change the text.
• When you complete the replace function, the system will provide a count of the words you replaced. That gives the number of times you have used the keyword in that page.
• Using the total word count for the page and the total number of keywords you can now calculate the keyword density.

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Content Writing Is An Art

By Domain Expert

Nov

Content writing is an art of providing a new look to your dull and mundane web business. If content writing is done as per the SEO norms then your business will prosper in full form. Ones your website is ready the next task on the cards is web content writing. You’ll be amazed to know that all the old and existing websites have started reframing their content so that they can attract more customers. It has been said that proper and exact web content establishes the delicate relation between targeted web content and commensurate increase in web business.

While doing content writing theme of the website should be kept in mind as content has direct relevance with the website. If your website looks attractive but written content is stale and out of focus then you end up loosing some of your potential customers. That’s why it should be done according to central theme of web site as well as nature of web business. Relevant content always contribute to your business and attracts more and more customers. As we know the fact that the traffic is generated from targeted content which is dependent on the chosen set of relevant keyword and key phrases. Thus, web writing should be done keeping those keywords and key phrases in mind. The crux is that when you write keyword centric content, you’re directly related to the central theme of your web site. And mind you this is the easiest of the method.

Prior gearing up for web content writing it is wise to decide on the main direction the web site is to take. As we know content development is a never ending necessity and constant updating is required. Thus, maintaining targeted content is an art and follows the logic of convergence of ideas. In big organizations, generally content writing is divided among cluster of content writers. This results in haywire of the content development and its theme. Thus, to avoid such events there should be frequent and close coordination among cluster heads and among cluster members. However, in small organizations these are rare incidents as particular content writing is headed by a particular content writer. But on the flip side, small organizations cannot cater heavy work-load which only big organizations can.

Thus, a successful web business is entirely dependent upon the proper content writing and content-development. In content writing and its management there should be a consensual approach and long-term planning which will be in tune with the central theme of the website. A lost focus can create havoc in the long term which will result in business loss. So, the final words are slow and steady wins the race.

How To Freelance As A Work-at-home Copywriter

By Domain Expert

Nov

Freelance copywriting already covers a wide range of media, such as television, radio, magazines, brochures, direct mail, and SEO copy. In fact, every word in every brochure, advert, website and leaflet you see is written by the copywriter. Before, copywriters were restricted to being in-house or by marketing / PR firms; but now, many freelance copywriters offer their services globally.

Working on a freelance copywriting job can be stressful. Just like all freelance jobs, freelance copywriting means you have to sell or market yourself, meet all deadlines or complete a job on time and on budget by making use of your skills and knowledge.
Being a copywriter enables you to choose a specific or particular market sector or product. To become a successful copywriter, you should have the ability to research a certain topic, while understanding your clients and target customers.

Aside from having excellent research skills, you also have to have imagination and creative flair to keep your ideas running while keeping your clients happy.

BECOMING A COPYWRITER

As with writing many types of copy, there are also different types of copywriters with various specialties in the market today. Some copywriters specialize in specific forms of copywriting, such as direct mail or ad copy, while other copywriters take a more general approach by writing copy on general topics for no specific type of client.

Today, freelance copywriters are known to write different forms of copy and clients expect them to handle a larger workload. Despite being demanding work, freelance copywriting can be a lot of fun and one of the best ways to make a steady income if you have the skills, the connection, and the drive to be successful.

Aside from being an avenue to earn great income, freelance copywriting also offers you the ability to work from anywhere via Internet. If you are planning to become a freelance copywriter, here are some tips to help you do the job:

1. Educate Yourself. If you want to delve into the world of freelance copywriting, then consider getting a writing degree in English, Journalism, Communications, and the like. Having an education or a background on the career you wish to pursue can be a strong step in finding work as a copywriter.

If it’s impossible for you to earn a degree, try to earn a certification in a specialty (such as marketing), or take non-degree courses that teach copywriting (or technical writing) basics offered by many colleges. Having a background in copywriting can serve as a credential once you venture into freelance work.

2. Get a pro bono work. If you don’t have any other experience, writing copy or an article for free will provide you with the experience you need. Writing pro bono copy for clients can also serve as sample copies once you market yourself as a freelance copywriter.

3. Intern. An internship from a recognized business or establishment in your field will add credibility to your skills. Aside from giving you experience and first-hand knowledge, an internship may also lead to permanent employment with the company.

4. Pursue various opportunities. Since the industry is booming, there are lots of freelance copywriters who serve as your competitors. If you are really into freelance copywriting, then you should always research businesses and agencies that may need copywriting services, both online and offline.

An excellent resource to learn about launching a freelance career is Andy Anderson’s book or audio book, “How to Make Money from Home as a Freelancer,” published by PaydayPublishing.com.

COPYWRITING JOBS

The number of copywriting jobs is enormous. If you did a keyword search on “copywriting,” you would find 500-plus jobs. This is only a small part of the market, and you could find many other copywriting jobs on other websites as well, such as FreelanceWriting.com. With the evolution of the Internet, there are more and more jobs available to write good web content among other things on the Internet. Often many freelance copywriting jobs can be found where you will find a plethora of advertising agencies. A good example of this would be in New York. Within your area, there will be a good number of smaller marketing agencies where you may be able to find work as a copywriter. The number of opportunities for a freelance copywriter is very high and this is a great field to work in.

Freelance and staff copywriting salaries usually range from $41,000 a year up to $85,000 a year or more. This is a rough gauge on what you could potentially make as a freelance copywriter.

Copywriting jobs are out there for the taking. According to the Bureau of Labor Statistics, copywriting jobs will grow in line with the general economy over the next decade. This means you will see about average growth for the industry but you could see enormous growth if you focus on Internet copywriting.

How To Write Ezine Articles In Clusters

By Domain Expert

Nov

Writing several articles at once might seem pretty much impossible to do if you are just starting to write Ezine articles and find producing them one at a time hard enough. However, writing articles in clusters is not difficult and, once you understand how it’s done, you will enjoy the benefits. A group of articles written as a cluster can easily be turned into a series but for now we are looking at the how to produce a group of unique articles written at the same time around a central topic.

Some of the main benefits are as follows:

1. Writing articles in groups saves time when you are researching your subject;

2. It gives you space to fully develop a theme;

3. It gives you more unique content for your blog or website;

4. It gives you extra articles to submit to ezines or to sell.

When you write an article for publication in ezines, you have to keep the word count within certain guidelines (about 500-800 words is usually most acceptable). If your article is too long, ezines might not be prepared to give up the space required to reproduce it. If the article is too short, there is a danger Ezine publishers won’t take it seriously. Cluster writing is definitely not about turning out a number of truncated Ezine articles instead of one full length one. Neither is it about stretching or padding your material (you’ll only ever get a poor fit if you try that). It is about making full use of ideas and not wasting time or words.

If you are writing about a topic you know well, you will find yourself constantly having to edit your articles to keep the word count down. Instead of throwing away the excess material, paste it immediately into another document with a new title. I would suggest keeping the titles similar – eg “Puppy Training, Why To Do It” and “Puppy Training, When To Start”, you can swiftly move on to “Puppy Training, The Best Methods” etc. Don’t let the document get too big, anytime your word processor reaches page 2, it’s time to think about breaking it into two.

As you write, be alert to any tendency to wander off topic. You might be writing about how it is one thing to have a cute puppy jump on your bed but quite a different experience when that pup has become a 10 stone hound with muddy paws. Suddenly you remember something about doggy vitamins. Instead of popping the idea into one of your puppy training articles as an aside, put it into another new document which you can later use as part of a new cluster about dog nutrition. With one quick “cut and paste” you have kept one article focussed on the main topic and saved an idea, which might otherwise have been wasted, for a new project.

If you are writing an article on an unfamiliar topic, you might think you won’t have the problem of needing to cut down your article and will have trouble finding enough to say. However, if you undertake proper research about the subject matter (as you should if you want your article to be taken seriously), you are bound to come across material which relates to the article you have planned but does not quite fit it. Make notes of all this related material. If you get ideas for further articles as you are researching, make a note of these ideas. Research for article writing takes time, so make the most of it. Even if you can only manage two articles on an unfamiliar subject, it is two for the price of one.

Let’s look at how to use just one passing idea as the basis for a group of articles. Take the thought “my first home business venture reminds me of Apollo 13″. To make this idea into an article, we have to say what is behind the initial thought. Otherwise, the reader will be left thinking “What, it nearly got lost in space?” or “You were trying to land on the moon?”. With no explanation or clarification, the idea is meaningless to anyone but you.

The thoughts behind the idea could be about a series of numerical coincidences in regard to events, about surviving near-disasters, about how duct tape solved a huge problem and about the power of prayer. With all these four things encapsulated in the idea, you have the basis of a four paragraph article. It does not require much of an imagination stretch to see that you could have the basis for four separate articles clustered around a central idea.

Never let an idea or a word go to waste. For the time and effort cluster writing saves, it is worth trying to use the technique even in the early days of your Ezine article writing career. Once you try it, you will realise it’s even better than “buy one get one free”.

What Are Articles

By Domain Expert

Nov

The literature explains articles to be a collection of words written in neat paragraphs on particular topics. Articles are basically written to give a glimpse of the topics that are discussed. There are millions of articles that are found on the web once you start searching for it. The best example would be searching for information. When you go into a particular website to search for a topic that you would like to have more information on, you type in the work in the search window and wait to be presented with thousands of articles related to the same keyword that you have typed into the box.

This is just one of the possibilities of the internet that has made access to information easier than ever before. Articles are being searched by internet users on every possible topic for use in any field. Like information to prepare for a presentation, information to write to articles for monthly magazines and local dailies. There are umpteen numbers of reasons and these articles written out by various authors stand out as the billboards of information. The articles also provide useful information on the requested topics. Increasingly even students seem to be taking to the internet searching for articles to complete their course work.

There is however a downside to this strategy though. One cannot verify the facts given in the articles unless it is from a known source. For example, anybody can write up an article stating that there is life on the moon and host in their website. Now a child when it is searching for information to write about the existence of life in the universe will come across this website displaying fictional information about the existence of life on the moon. This will lead to false information being displayed on the screen and hence confusing the child with the basics. There is no particular method to regulate these articles on the net and this makes the situation quite like a cat on the wall.

All set aside if you look for the literal meaning of an article, it can be described as short pieces of paragraphs that are published in a larger publications like magazines, newspapers and of late in the internet websites. Articles are meant to provide in-depth information on current research or any other news stories. If you were looking for dependable information then you would be looking at scholarly articles that are written by the scholars and reviewed by their peers. This will assure of the dependability of the information that is made available to you.

Why And How To Write Articles

By Domain Expert

Nov

When it comes to SEO and a stream of long term traffic to your site there really is only one way to go.

Articles are the best way to ensure that you have constant links to your site circling the web with a one time only input from yourself. And the best thing about article writing is that it doesn’t cost you a penny – in any currency.

Here’s how it works:

-make a list of the things that you know enough about to be able to write a helpful and informative article on.
…

Keywords:
articles,write,traffic,leadership,free

Article Body:
When it comes to SEO and a stream of long term traffic to your site there really is only one way to go.

Here’s how it works:

-make a list of the things that you know enough about to be able to write a helpful and informative article on.

-Brainstorm the points that the article needs to cover,

-choose 3 or 4 main points and write a few sentences around them that can qualify them as ‘valuable content’

-put all that together into an article of around no more than 800 words (you don’t want to bore people away) 500-600 is best practice.

-close your notebook and leave it for a couple of days.

Why? Do you remember when you were in school and the teacher always used to tell you to ‘make sure you read over your work.’ Well they were right. If you submit your article straight away you will inevitably come back to it later and think to yourself that this sentence doesn’t make sense or that you could have worded that better. If you give yourself some time away from it and then come back with ‘fresh eyes’ you will be in a much better position to objectively critique your work.

Once you are happy with your article copy you will need to submit it to article and ezine directories so that editors and site owners can pick it up and use it as content in their own sites.

There are two ways to do this.

a) You can manually submit your article to your preferred sites which means that you will have total control over who your article goes to or

b) You can use automatic article submission. Submitting your article automatically will save you hours once you get going as you will only need to submit your article once and the website or software that you use will then take over to add it to thousands of lists.

The choice is yours but it’s pretty much a no brainer…

Make sure that you close each article with some information about yourself which lets people know that they are free to use your article and also tells them a little about you including a link or two to your own site(s). This is known as a signature box.

Along with providing good quality content a signature box is the whole reason for you writing the article as it will let people know that you are a leader in your field and where they can find out more about you and your business.

Once your articles start to circulate you will find that the number of visitors to your site will grow and so, therefore, will the revenue you make.

Articles are a great way to position yourself as a leader in your field, so be sure to write about what you know about. Don’t try to make things up as people will be able to tell and you will not be taken seriously.

The more articles you publish, the more links you will have to your site and the better your search engine ranking will be and your bank balance.

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What Does A Ghost Writer Do

By Domain Expert

Nov

It’s important to keep in mind, that not all ghost writers are skilled in all kinds of writing. Many times, ghost writers earn a quite a nice salary do something they love, which is writing. Ghost writers are more common than you think. Of course, not all people who use ghost writers are going to create books. Ghost writers are no new phenomenon. Ghost writers are drawn from those vast majority writers who do not have big book contracts of their own. In many countries, academic thesis ghost writers are a major industry, providing a nice income for students writing for senior executives. Anyway, ghost writers are also sometimes useful but what is surprising in this case is why so much of prominence was given to his “point of view”.

What Kinds of People Hire Ghost Writers? Many people hire ghost writers, from owners of businesses, college students and the average joe in the street. They may have fantastic stories to tell, but they don’t have the enormous amount of financial capital available to hire any such expensive ghost writers. I’m sure you already know by now that many big companies obviously hire ghost writers to do the job of their website. You can hire ghost writers on an hourly basis or for a flat fee, depending on the scope of the project. There are many places where you can find ghost writer, Elance is a great resource and so is Rent A Coder. Just hire some ghost writers to do the work of writing for you. One thing to keep in mind is that you don’t know who writes the material you see, many people hire ghost writers and all the time. Another alternative is to hire ghost writers to produce content specifically for you.

Legitimate book doctors, freelance editors, ghost writers and other professionals exist in publishing. You can also use freelance writers as ghost writers. You don’t have to write full-time to be a freelance writer, and most don’t. Ghostwriters exist in every genre to help with polishing a book, article, speech or writing a corporate publication. You can easily find writers that will write good articles for you by doing a search for freelance writers or ghost writers on the internet. The internet is a great place to outsource your online writing workload.

It’s often hard to tell what ghost writer is going to be good or not. Look at some of the jobs the ghostwriter has done to get a feel of what his/her writing style is like. The best ghost writers are wanted to work for super affiliates to help them sustain there businesses. Ghostwriters are very important to businesses; they help without being an employee or needed to pay for benefits. If you are looking for a ghostwriter make sure you check their credentials to be sure they will do the work for you that are needed.

How To Write And Publish A Better Newsletter

By Domain Expert

Nov

If you want to sell something on the internet you might need to write a salesletter. A salesletter is a one page website which tells people about your product, and why they should buy it.

You could study a few books to learn how to write great salesletters, but if you are a beginner you might get confused in this way. It’s a better idea to buy one good book and try first learning from it. Then you might get another book. But it takes time, so in the meantime you can read this article and it should be enough to write a good salesletter. To be successful at internet marketing you need to first learn a little bit, and then take action. You will learn by doing it. It’s the best way to learn. So let’s learn the basic steps of writing salesletters.

First, read some other salesletters about similar products as yours. Of course, don’t copy or plagiarize, but you get some good ideas and get inspired.
Second, write an interesting headline. The headline is very important. If the headline doesn’t catch people’s interest, they won’t read your salesletter, however interesting it is.
Write the headline in red, black or blue and use bigger font than for the rest of the page.

Third, tell a story. Tell about some problems people have in your niche. Then tell them how the thing you are selling can solve their problems.
Fourth, using bullet points or lists, tell people about all the benefits of your product. Write about as many benefits as you can.

Fifth, finish your newsletter calling for action. It means that you need to tell people to “buy now”. You need to tell them also why they should “buy now” Try to find some good reasons why they should act now. Otherwise people will procrastinate.

You can also make your salesletter better if you use the word “you” often. Use it more often than “I”, “we” or “us” combined.

Make your salesletter simple. The background should be white. Most of the text should be black. Use other colors to emphasize certain phrases.

Use a lot of “buzz phrases”, in proper context, that are important to your niche. Make these words more visible by highlighting or underlining them, or make them bold, italic, etc. But don’t overemphasize. Be selective. Emphasize the most important phrases only.
Don’t use caps too much. Don’t use too many images either. Better none, than too many.
Offer money back guarantee. It will increase your sales conversion.
To make people “act now” offer some bonuses.
Be honest; don’t over-exaggerate the benefits of your product.

Don’t try to make your salesletter perfect at first. Just write it, and then you can work on improving your salesletter.

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Title: How To Start Writing An Article

By Domain Expert

Nov

The hardest thing you’ll ever have to do is to ‘start’. When you want to travel, the hardest part is to just ‘go ahead and go’. But once you start, everything follows. The same goes with writing. I don’t know about you, but when I write, the first sentence in the article gets erased five times before one becomes permanent. But once you get through the first sentence, writing the whole article will be a breeze.

There are actually a lot of ways by which you could begin your article. You could start it with a quotation, a question, an anecdote, or you could go straight to the point. There is no exact formula for starting. You can start your article with any sentence, as long as it suits your purpose.

What’s the Purpose of the Article?

So think about why you’re writing that article. What is your purpose? Is it to entertain, to inspire, to persuade, or simply to inform? If you want to entertain, then a funny anecdote might do well. If you want to inspire, then a famous quote may do. If you want to persuade, then maybe you could start with a question. If you want to inform, then you could go straight to the point.

Let me give you a concrete example. Let’s say that your aim is to persuade people to buy your product. I mentioned that if you want to persuade, starting the article with a question might do the trick. Let’s say that your product is a water bed. Maybe you could start your article with a question like, “Have you ever had a night when you couldn’t sleep because of your lumpy mattress?” or “When was the last time you had a good night’s sleep?” This is a good strategy because you’re automatically creating a bond with your reader. If your reader answers “yes” to your question, he will be able to relate, and if he is able to relate, then he will be interested.

The First Line

But asking a question isn’t the only way to start an article. If you can make it work, then an anecdote might be perfect for your article. Maybe you could tell a story about a friend of yours who didn’t want to buy the bed at first but was persuaded to do so after a bit of prodding. And then give them a punch line. It has to be funny, or at the very least, unexpected. Maybe you could end your anecdote by saying that your friend went to your office, fuming. He kept on glaring at you so you asked him what was wrong. And then he answered, “I got into trouble at work because of your bed”. And so you ask him why and he answers that he woke up late because the bed was so comfortable. You’ll have showcased how comfortable your bed is and entertained your readers at the same time.

Again, there’s no exact formula for starting to write an article, just let your imagination run wild.

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How To Succeed As A Technical Writer

By Domain Expert

Nov

If you have great passion for words and have a degree or diploma in any technology field, then your chances of success is beyond your wildest imaginations. You can be part of that clan of writers out there, who make anything from a thousand dollars to several thousands every month from writing technical articles online for freelance websites, building their brands and getting noticed.

It’s a really wonderful field of writing. And, with the advent of Internet and web publication technologies, the traditional text publication platform has tasted a whole revolution. Today, as an author you are free to publish anywhere at your own will. All you need is some talent in writing, which most of us inherently have.

However, in order to succeed, the most important thing is your brand. You may be a great writer offline, you may know it yourself, and possibly, your nearest friends may know of this fact as well. But the world doesn’t, your prospective client doesn’t. In such a scenario, come the freelance websites. These websites give you a platform to show off your merit and get sales for the content you make.

Examples of the best freelance websites are Guru.com, Elance.com, getafreelancer.com, and so many others. You may just do a search from Google and you will stumble upon a million of them.

What you need to succeed?

One and the most important thing you need for success in freelancing industry is a flawless language and an extensive vocabulary. This will come about as a result of a lot of reading. But do not read any ordinary web publication. You should strive hard to find out the best publications to read. Those, which can enrich your mind, give you some thoughts, and give you new words and ideas. There are not too many of them. And I assure you, top bloggers may not get one sentence correct!

So, look out for authentic sources to read or those sites or blogs, which help you in writing. There are many.

Secondly, you should have quality content in your writing. Writing anything would not make you successful. The quality comes inherently. Naturally. All you have to do is understand what you are writing about and do an in depth research on the topic. Find out the important information on the technology you are going to write about:

It’s advantages and disadvantages
It’s issues and glitches
It’s benefit on the ordinary people
The ways people may use to tweak it to their advantage
The ways to use the tool productively
Any issue with particular groups of people: like children, adults, senior citizens, etc.
Any future improvements
The general statistics of the service provider and the service itself

In any writing about technologies hitting the market and those already in, these points are very important.

To do the research, you can use tools like Google. Do an in depth search for all the terms associated with the technology and find out everything available related to it. Once you get enough information, should read through it. Reading will generate more ideas in you, and will strengthen your points. Start your writing only after you read your research content.

Topic to find

You can find out the topic of writing by various means. The best way is by looking at the current technology news from Fox News, CNN, New York Times, Reuters, BBC World, etc. Such news channels and their websites provide you with the latest happenings in the technology field. What you have to do is read through a specific interesting post and find out the proper keywords. Then do an in depth research on these keywords with Google and Wikipedia. You can get a number of research pages to concentrate your writing on. And such content-rich articles are what the people want, and what hit high in search results. So, they will be purchased for any price you set on them.

All the best to all those who wish to get successful technical writing careers.

Knockout Content-Rich Article Techniques For Writing Must-Read Lead Paragraphs

By Domain Expert

Nov

In article anatomy I like to teach that there are several key components. Of course these can be stretched varied and thrown out altogether, but not until you’re an expert at writing content-rich articles. One key component of a clear article is, of course, the lead paragraph. Second in importance only to the headline itself, the lead graf (paragraph for short) has to be engaging, informative and lead the reader to believe you’re the one with all of the great advice they’ve been looking for.

Write a good lead-in and your readers will be anxious to act on whatever advice you share in the article itself and if they do find value in your advice in the article – they’ll be very hungry for me of your expertise. Hence, more sign-ups to your e-mail newsletter – or better yet, more sales of your products and services.

So here are a few ideas for writing engaging lead paragraphs for your target audience:

A problem: Try to identify with a huge challenge or issue your audience is facing. Most likely you’re facing it too. So expose your experiences with this problem. You’ll endear yourself to your audience, cementing your status as the authority in your industry. Here’s an example of a problem lead:

Mistakes. We all make them and no one wants to admit to them. We’re all faced with the question, how do we recover after we make the occasional slip-up? When it comes to e-mail marketing there’s a huge debate over whether to ‘fess up or to make like an ostrich and stick our heads in the sand. I’ll offer my solution in four words: Own up to it.

A statistic: You’ll have to check your specific industry publications for these stats. Even if you see something in the mainstream news, you can always put a twist on it that relates specifically to your industry. Here’s an example of this kind of lead/identifier paragraph:

What’s that sound? You know – that slipping sound you keep hearing. If you’re still writing your marketing pieces in-house, you’re hearing the sound of market share slowly slipping away from your business. Here’s why: A recent survey shows 72% of your col leagues outsource so that they can focus on serving their customers and reducing costs.

The news: You can tailor national and even international news to meet your needs with your identifier paragraph. For instance, I just used the SARS epidemic to display the benefits of teleseminars. Too much of a stretch? You be the judge:

Picture this: The task of setting up a conference has fallen to two marketing managers in Beijing. One tests the market and discovers his company’s client base is ready for teleseminars. Our other marketing manager decides to follow the same road as the many managers before her and sets up a live conference at a hotel in downtown Beijing. The story of the SARS epidemic breaks just days before their events. Which manager gets to keep his or her job?

Note: In the example above I also used another extremely effective writing technique called “painting the picture.” This is used throughout writing whether it’s commercial or creative. Setting a scene for your readers is a wonderful tool for persuasion. You’re in control, you can paint the option most beneficial to you as the best option and the one that isn’t so beneficial as the worst option.

Your readers will think you’re great because you’re not telling them what to do, you’re just presenting them with information they can use. But in the end you’ve persuaded them to use your products or services – if you paint the picture correctly.

Marketing In A Web 2.0 World

By Domain Expert

Nov

When it comes to marketing the choices are clear: market to your reader. But the “where” to find your reader has changed as more and more of our lives migrate online. A recent article on how offline media is succumbing to the ’Net talked about a flurry of newspapers diving into online content, online ad placement, and online forums to push more of their feature pieces, reviews and editorials into a virtual medium.

Even industry standards like the Wall Street Journal and the New York Times are moving more and more of their content to the website. So what does this mean for you? Well, it means that the lines between on and offline are becoming even more blurred. It used to be that if you had a few select publications that you were pitching you could contact their on and offline departments and possibly be considered for interviews or feature pieces in both of them; that’s not the case anymore. Sometime an online feature means that you can kiss your offline exposure goodbye, so it’s good to ask before you start pitching. Much of the online content is now pulled from the offline source, so while this could work in your favor, better to be certain if you have your eye on print coverage. That said, you might be better off being on their website, where you’ll get lasting exposure.

But media promotion isn’t the only factor in marketing, in fact, there’s a lot you can do without even heading into the media realm. Consider these ideas:

* Craig’s List: have you been on this site recently? If you haven’t, take a few minutes and run through the listings for your city. It’s a great place to promote yourself but be careful, the Craig’s list people don’t like a “salesy” type of pitch but prefer something more folksy and casual. If you surf the site for a while you’ll see what I mean. You can use Craig’s list to promote your event, your product, even your service, but they key is, don’t look like you’re promoting. Also, keep in mind that often regional media will surf this site looking for events they can cover, so get yours listed there now!

* Virtual networking: it’s not just for trading business cards anymore. If you’re trying to gain platform or gain media exposure, heading on over to sites like http://Linkedin.com can be a good way to start your network and gain additional exposure. Also, sites like MySpace have gotten a bad rap as predator sites, but only a marginal portion of people on this site are there for nefarious reasons. While the MySpace age does tend to skew younger, there’s virtually a place for everyone and every message on this site. Not a MySpace person? Try http://eons.com instead, this site targets the over 50 crowd and offers another great place to market your book and message.

* YouTube: this site isn’t just for singing pancakes; in fact, more and more authors are moving snippets of signings, speaking gigs or other visual promotion tools to this hot new resource. It’s a great link back to your site.

* Social bookmarking: have you been doing your social duty lately? Posting to sites like http://del.i.cious.com could really help to spread your message like wildfire. Sometimes a few sites is all it takes to start the buzz going in your market.

* Consider the overlooked media: As the bigger papers are moving their content online and vying to keep readership interested, the smaller overlooked papers like The Bastrop Daily Enterprise in Louisiana and Arkadelphia Daily Siftings Herald in Arkansas are booming. Their readership is loyal and their papers always hungry for content. Have you poked around in the smaller regional newspapers yet? If you haven’t, you might want to. You might find that while it’s great to have an online presence, the further we get into Web 2.0, the more these publications are overlooked by pr people.

The ’Net has opened up a bunch of opportunities both online and off, take your focus off the norm and start exploring some new territory, you might be surprised what it can do for your campaign!

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Knockout Content-Rich Article Techniques For Writing Must-Read Lead Paragraphs

Marketing In A Web 2.0 World

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