You can get targeted key word traffic without battling high competition. I may have mentioned this before without going into detail. The solution is to get misspelled words, connotations and derivatives of highly searched key words or phrase in your niche. less competitive keywords bring less traffic when used solo. They are searched for less. High traffic is accomplished by using “the sum of many less competitive keywords.” One keyword may bring in only 300 clicks monthly. Fifty -100 less competitive keywords in total, would bring you 15,000 to 30,000 clicks per month. That’s not a whole lot, however it can put you on the map. You’ll probably find a keyword that can easily bring you 1,000 clicks monthly and have low competition. Optimize that keyword on your site and try to promote a lot more keywords of the same caliber. You can create a tornado with a conglomerate of little breezes, so to speak..

Yes it ‘s tedious work, but it’s not like breaking stones or lifting cargo. You’ll find yourself reading and typing, for longer periods of time. How difficult can that really be?

Let’s look at the keyword selection process as an example. First we must acknowledge our chosen niche. For lack of a better name, this example will be done in the pizza niche. Of course this SEO example can be done in any niche, but for the sake of an example, imagine you’re a pizza store owner. You want people to come to your store and by your pizza. The first thing I suggest here is to think like a potential customer. What is the phrase the potential customer would put into a search engine to find pizza?

The phrase “I want pizza” may be appropriate. Go to your favorite keyword tool. (mine is Google Keyword Tools). Assuming your in Google Keyword Tools, (just for this example) put the phrase “I want pizza” into the search and see what comes up. You should see a rather large list of words relating to pizza. Listed will be the Search Volume which means the average amount of searches done on each word or phrase monthly. In this case the word “Pizza” is popular with a lot of competition, to the tune of 37,000,000 searches monthly. That may be too much competition for you right now. Put the word “Pizza” in the search engine and you can see on the upper right corner (in Google) how many listings there are pertaining to that word. At the time of this writing, there are 122,000,000 listings in Google for the word “Pizza.” That’s competition. Look at your Tools and you may find a less competitive phrase like “find pizza.” Currently, there are only 9,900 searches monthly for that phrase. It’s a lot easier to get a high rank then competing with the 37,000,00 searches that the word pizza has. Put the phrase “find pizza,” into the search engine and see how many listings there are. This time put parenthesis before and after the phrase to tell the search engine that you are looking for exactly and nothing other then “find pizza.” I found 193,000 listings for that phrase. It’s still a bit steep, but a lot easier to compete with rather then 122,000,000 listing. Do you get the general idea? Repeat the process until you find numbers you are comfortable with.

You must be able to see that keyword selection is basically a game of numbers. The idea in this article is finding a bunch of relevant keywords. Then evaluate your ability compete, by looking at how many listings and searches where done. There are fancy programs able do this with one or two clicks. If you don’t have a fancy program it can be done manually. It usually takes a lot of time to come up with hundreds of low competitive keywords, but it’s well worth the hassle.

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