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The Impact Of Low-Quality Backlinks On SEO

When the subject is SEO secrets or PageRank algorithms, mum’s the word from Google — most of the time. Nevertheless it appears even the king of search engines can unzip its lips with the right quantity of coaxing. In an interview with Google’s Senior Support Engineer Maile Ohye, Jen Lopez from SEO Moz gained the juicy scoop on 2 important topics: do low-quality backlinks influence rankings, and do they incur a risk for penalties?

As Ohye explained, the answer on each accounts is “no.” As a result of poor-quality sites — such as low-traffic blogs, dummy pages and scrapers — supply subpar user experience and lack useful content, they sometimes rank low themselves; thus, they need very little ability to pass PageRank to alternative sites. Google perceives such backlinks as innocuous annoyances instead of deliberate makes an attempt by site house owners to boost rankings. In brief, these so-called “spammy” sites are too insignificant to arouse concern. Ohye indicated that Google’s own Webmaster Central Blog is frequented by scrapers — and that it’s merely not an issue value sweating.

When it involves dispensing penalties, Google has larger fish to fry. Sites that obtain or manipulate backlinks from high PageRank sites are a lot of possible to beep on Google’s radar, raise suspicion for “black hat” SEO tactics and earn hefty punishments — that will vary in severity from temporary drops in PageRank to the dreaded grayed-out PageRank bar. As a result of highly ranked sites dominate search results and reach a greater volume of users, Google keeps a notably watchful eye on potential SEO spam that involves such sites. When the goal is to instigate so much-reaching changes, penalizing spammy backlinks is far from a priority; Google prefers to tackle additional salient cases of backlink abuse.

Though low-quality links fail to sway a site’s PageRank, they’ll not be fully irrelevant. Between the lines of Ohye’s comments lays a possible choice for SEO: backlinks from blogs or scrapers could impart anchor text value, elevating a web site’s search engine position — that, when as well as backlinks from trusted high PageRank sites, can profit a website’s performance. This strategy lacks enough study to be deemed solid, except for SEO companies and webmasters, it could be a tactic worth investigating.

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Tags: Backlink Tools, search eangine, SEO service, SEO Tools