In article anatomy I like to teach that there are several key components. Of course these can be stretched varied and thrown out altogether, but not until you’re an expert at writing content-rich articles. One key component of a clear article is, of course, the lead paragraph. Second in importance only to the headline itself, the lead graf (paragraph for short) has to be engaging, informative and lead the reader to believe you’re the one with all of the great advice they’ve been looking for.

Write a good lead-in and your readers will be anxious to act on whatever advice you share in the article itself and if they do find value in your advice in the article – they’ll be very hungry for me of your expertise. Hence, more sign-ups to your e-mail newsletter – or better yet, more sales of your products and services.

So here are a few ideas for writing engaging lead paragraphs for your target audience:

A problem: Try to identify with a huge challenge or issue your audience is facing. Most likely you’re facing it too. So expose your experiences with this problem. You’ll endear yourself to your audience, cementing your status as the authority in your industry. Here’s an example of a problem lead:

Mistakes. We all make them and no one wants to admit to them. We’re all faced with the question, how do we recover after we make the occasional slip-up? When it comes to e-mail marketing there’s a huge debate over whether to ‘fess up or to make like an ostrich and stick our heads in the sand. I’ll offer my solution in four words: Own up to it.

A statistic: You’ll have to check your specific industry publications for these stats. Even if you see something in the mainstream news, you can always put a twist on it that relates specifically to your industry. Here’s an example of this kind of lead/identifier paragraph:

What’s that sound? You know – that slipping sound you keep hearing. If you’re still writing your marketing pieces in-house, you’re hearing the sound of market share slowly slipping away from your business. Here’s why: A recent survey shows 72% of your col leagues outsource so that they can focus on serving their customers and reducing costs.

The news: You can tailor national and even international news to meet your needs with your identifier paragraph. For instance, I just used the SARS epidemic to display the benefits of teleseminars. Too much of a stretch? You be the judge:

Picture this: The task of setting up a conference has fallen to two marketing managers in Beijing. One tests the market and discovers his company’s client base is ready for teleseminars. Our other marketing manager decides to follow the same road as the many managers before her and sets up a live conference at a hotel in downtown Beijing. The story of the SARS epidemic breaks just days before their events. Which manager gets to keep his or her job?

Note: In the example above I also used another extremely effective writing technique called “painting the picture.” This is used throughout writing whether it’s commercial or creative. Setting a scene for your readers is a wonderful tool for persuasion. You’re in control, you can paint the option most beneficial to you as the best option and the one that isn’t so beneficial as the worst option.

Your readers will think you’re great because you’re not telling them what to do, you’re just presenting them with information they can use. But in the end you’ve persuaded them to use your products or services – if you paint the picture correctly.

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When it comes to marketing the choices are clear: market to your reader. But the “where” to find your reader has changed as more and more of our lives migrate online. A recent article on how offline media is succumbing to the ’Net talked about a flurry of newspapers diving into online content, online ad placement, and online forums to push more of their feature pieces, reviews and editorials into a virtual medium.

Even industry standards like the Wall Street Journal and the New York Times are moving more and more of their content to the website. So what does this mean for you? Well, it means that the lines between on and offline are becoming even more blurred. It used to be that if you had a few select publications that you were pitching you could contact their on and offline departments and possibly be considered for interviews or feature pieces in both of them; that’s not the case anymore. Sometime an online feature means that you can kiss your offline exposure goodbye, so it’s good to ask before you start pitching. Much of the online content is now pulled from the offline source, so while this could work in your favor, better to be certain if you have your eye on print coverage. That said, you might be better off being on their website, where you’ll get lasting exposure.

But media promotion isn’t the only factor in marketing, in fact, there’s a lot you can do without even heading into the media realm. Consider these ideas:

* Craig’s List: have you been on this site recently? If you haven’t, take a few minutes and run through the listings for your city. It’s a great place to promote yourself but be careful, the Craig’s list people don’t like a “salesy” type of pitch but prefer something more folksy and casual. If you surf the site for a while you’ll see what I mean. You can use Craig’s list to promote your event, your product, even your service, but they key is, don’t look like you’re promoting. Also, keep in mind that often regional media will surf this site looking for events they can cover, so get yours listed there now!

* Virtual networking: it’s not just for trading business cards anymore. If you’re trying to gain platform or gain media exposure, heading on over to sites like http://Linkedin.com can be a good way to start your network and gain additional exposure. Also, sites like MySpace have gotten a bad rap as predator sites, but only a marginal portion of people on this site are there for nefarious reasons. While the MySpace age does tend to skew younger, there’s virtually a place for everyone and every message on this site. Not a MySpace person? Try http://eons.com instead, this site targets the over 50 crowd and offers another great place to market your book and message.

* YouTube: this site isn’t just for singing pancakes; in fact, more and more authors are moving snippets of signings, speaking gigs or other visual promotion tools to this hot new resource. It’s a great link back to your site.

* Social bookmarking: have you been doing your social duty lately? Posting to sites like http://del.i.cious.com could really help to spread your message like wildfire. Sometimes a few sites is all it takes to start the buzz going in your market.

* Consider the overlooked media: As the bigger papers are moving their content online and vying to keep readership interested, the smaller overlooked papers like The Bastrop Daily Enterprise in Louisiana and Arkadelphia Daily Siftings Herald in Arkansas are booming. Their readership is loyal and their papers always hungry for content. Have you poked around in the smaller regional newspapers yet? If you haven’t, you might want to. You might find that while it’s great to have an online presence, the further we get into Web 2.0, the more these publications are overlooked by pr people.

The ’Net has opened up a bunch of opportunities both online and off, take your focus off the norm and start exploring some new territory, you might be surprised what it can do for your campaign!

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I have been writing professionally for more than two decades and teaching writing nearly that long. Every conference, every writing staff, and every class has always included some writer who asks: “How Can I Become A Better Writer?”

They don’t usually like my answer. “Practice writing every day and read to study the writing of others every day.”

They don’t like the answer for one of two reasons usually. Some people are looking for some quick-fix, magic formula that will make them a good writer in three easy steps. Although my suggestion involves only two steps it is pretty obvious that it is a long-term project. The other group of people will sneer at the first because they consider themselves “real writers” but they don’t like the answer any more than the others. They believe they have a gift that simply needs to be unlocked by the magic key that published, successful writers possess.

The simple truth is that there is no way to improve your writing other than to continually practice your craft. Write every day. Experiment, plan, revise, and revisit. Make challenges and deadlines and competitions. Push yourself and your writing will reward you. I promise. Write something inspired by a writer you admire and then write something completely your own.

However it is not enough to simply write in a vacuum — or an ivory tower. You must also read the writing of others. Read far and wide. Read fiction, nonfiction, poetry and song lyrics. Read argument and persuasion, read informative and biographical, read science and fantasy. Read talented and skilled professionals and read those who are still finding their writing feet.

You are reading to gain inspiration and confidence. You are reading to build your vocabulary and your stockpile of writing tricks. You are reading to learn more about the rhythms and patterns of language. You are reading so that as you write you will be able to develop your own unique voice.

Learning to be a better writer is not the work of a weekend or even a semester. Learning to be a better writer is a life’s work. If you really are a writer then you will never consider your work done. I don’t know a professional writer who sits back and says “I’m done learning now, I’m as good as I’m going to get”. Certainly it need not take a lifetime to reach professional status but you shouldn’t make that your goal. Thinking in those terms can hold you back from becoming the best writer you can be.

For example, perhaps the reason your particular project was rejected had nothing at all to do with your writing but was in fact due to your topic, the particular needs of that publisher, or even the mood of the editor when your submission came across their desk. The truth is that you cannot control when you become a published, professional writer, but you can control your progress toward improving your writing. Believe me, the stronger your writing becomes then the easier it will be to achieve that other goal. When you reach the point that you regularly deliver quality writing then you will find a market. If you write it the rest will come.

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Did you know that most authors who write articles online never have their work recognized and are never rewarded for the high quality work they produce? It’s really very sad when you think about how much time and effort is put into those articles. Did you also know that there is a select group of people across the net that have learned how to get rich writing articles online?

These folks aren’t necessarily smarter than the rest of us, but they have learned how to harness the power of article marketing and use it to their advantage. They know the key ingredients necessary to writing an article online that will generate a steady stream of income over multiple days, weeks, months and occassionally even a year or more. Once that system is in place, how to get rich writing articles online becomes easy because they only need to duplicate that blueprint.

Most articles are found and read online because people search the internet by using one to five words typed into their search engine of choice that relate to they topic they are interested in reading or the product they want to buy. In the world of article marketing, these are called keywords and they can make or break the bottom line of an internet marketer. If you want to know one of the secrets of how to get rich writing articles online, then pay close attention to the next sentence. The first 3-5 words of your article title will determine how much traffic your will generate. This ultimately determines the amount of success you will have.

Knowing this fact, you may wonder how you can get your articles to rank high in the search engines for the keywords that relate to the content of your article. In addition to using your primary keywords in the title of your article, you will want to sprinkle those keywords throughout the content of the article itself. Beware of “keyword stuffing” your article. Keyword stuffing is using too many keywords in a unnatural language format in an effort to trick the search engines into ranking your article higher. Not only will you not get the ranking you want, but you may get banned from submitting articles to the more prominant directories.

Maximizing profits from your article marketing plan requires that you master keyword research in order to create intelligent articles with keyword rich titles. Your long term reward will be a steady flow of traffic to your articles and webpages via the search engines.

If you need a helping hand with your article marketing plan, then grab this successful blueprint for writing articles online.

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The term creative writing is used to discern certain types of inventive or artistic writing from other general types of writing. The field of creative writing is broad and includes many different formats and genres of writing. The broad and general description of it is purposeful in its effort not to limit the imagination of the potential writer, or that of the reader. Creative writing is totally different from other types of writing, such as technical writing, scientific writing, or copy-driven journalism. The discipline of creative writing includes, but should not be limited to, works of fiction, poetry, personal memoir or autobiography, song lyrics, plays and screenplays, and any mixture of the above.

By and large, writing is a skill that is innate to a person. Just like with other proficiencies, most types of writing often comes easier to some people than to others. Therefore, it is often thought that a person cannot be taught how to write, especially creatively. Despite whatever natural talents for writing a person might have, those talents often need to be developed in order for the writer to realize his or her fullest potential in the craft. Learning how to write creatively must begin on the inside. A certain amount of individual experience, opinion, and innate sensitivity must be tapped when taking on the task of creative writing.

Creative writing is an artistic expression, like painting or composing music. It is therefore subject to criticism, both constructive and disrespectful. This should in no way deter a person from writing creatively, or in any other way. Sometimes, artistic expression is done just for the sake of doing it. There does not have to be a reason to create something, and there does not have to be an explanation behind the creation. The personal expression is free. This sentiment holds especially true with creative writing.

Creative writing courses are extremely popular and widely available in various formats. Short-term workshops ranging from merely a few hours to a day or several weekly sessions are available through public libraries, community education centers, and even community colleges. They are for everyone from the beginner to the seasoned writer looking to polish his or her skills.

In a creative writing course, there are many potential topics to discuss and methods to teach at length. These topics include, but are not limited to, techniques on brainstorming and exploring creative ideas, overcoming writer’s block, learning how to structure work, overcoming the fear of people reading/judging the created work, editing completed work, and getting works published. Though some will argue that true creative writing cannot be taught, it is widely acknowledged that certain skills can be mined and honed, as well as certain techniques taught, to make almost anyone at least a fair writer, and not be afraid to unleash his or her creativity.

Many budding writers opt to study creative writing in college. Often it can be an emphasis within a major in English, and a 4-year bachelor’s degree can be earned. This can open doors to many professional opportunities, as well as equip a writer with the skills to either take a stab at freelance writing, or translate his or her creative writing skills into other professional arenas, such as public relations, advertising, or editing.

For those whose writing ambition is to do creative writing as more of a hobby, looking to the Internet for creative writing websites is a good way to get work seen and gain insight into the craft. Many creative writing websites offer bulletin boards where writers can post works to be read and enjoyed, and where feedback can be given reciprocally. Also, writers can find a real community of individuals looking for other writers with whom to trade and share ideas.

Some creative writing websites also offer some of the same lessons and pointers on brainstorming and formulating ideas, editing, publishing, and other techniques that many workshops or writing courses offer, except it often does not cost anything online, and it is more convenient. There is also the appeal of the relative anonymity online, for the shy writer who is not quite ready for the face-to-face public arena. True creative writing might not be a learned talent, but the ability to tap inner creativity is possible for just about anyone.

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Every writer needs some help with their writing. Every writer can improve their writing. One simple technique you can use to improve your writing and better develop your writing process is to spend less time writing and more time thinking about your writing.

Many writers struggle with their early drafts simply because they have not allowed an idea enough time to simmer. Giving yourself time to brainstorm, sift and sort through ideas, and to both have and build upon creative inspirations is one of the keys to becoming a successful and productive writer.

It is best to work on this when you are away from your desk, your computer and any writing equipment (even something as simple as a paper and pencil) however that is the only rule about location. You can sit yourself on a park bench or in your car, you can take a walk or a jog, or you can perform some mindless household task such as vacuuming, folding clothes or washing dishes. There really are not rules as long as you can focus the majority of your brain power on your writing without the distractions of friends, family, or co-workers.

Even with today’s hectic, busy days there are moments when we are alone with our thoughts and if you want to improve your writing then you should set aside at least a portion of those moments to focus on your writing. In fact, you might find that not only does this improve your work but it also allows you to multi-task by completing some other mundane task (or simply getting in your exercise for the day). I promise you that once you have focused your brain on your writing that you will see an increase in your productivity. You will actually spend less time in front of the computer (or notebook) but will deliver more quality writing in that shorter time.

It is important once you are set on a specific project that you focus your thoughts on that goal. If you are writing something short then focus first on the introduction, for example. If you are writing a novel or book then focus on one scene or section of a chapter. Create a movie in your head, and because it is your movie, do not overlook the sounds, smells, and textures that go along with it. Put yourself in the shoes of the characters of your movie so you can identify with them and feel their emotions. Play with words and sentences in your head. Get a feel for the rhythm of the language. Does it match the “movie” you created?

The more you work these elements over in your head then the easier it will be when you sit back down to write. Use your head to make writing easier for you and more effective as well.

The more time you spend thinking and planning your writing before you set out to work on your latest project the better.

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Many of us have always wanted to write. We have all gotten writer’s block. What happens when we are stuck? Can we go to a doctor for having writer’s block? Are there any “writing doctors” that prescribe medication to overcome what to write about or how to stress our premise?

Having writer’s block is normal and can occur in many different fashions:

* Having a lack of focus (Lacking a clear topic and premise to write about)

* Trying to do too many things while writing, such as talking on the phone and doing the laundry

* Being distracted by others while trying to write

* Lacking time allocation to writing

Don’t worry. Writer’s block can be overcome. What are some exercises to help overcome writer’s block?

One way is to get outside of your head and interrupt your dormant pattern. Here are a few suggestions:

1. Take a leave from your present writing environment

Taking a leave does not have to be measured in days. Sometimes only hours or even minutes are necessary to shift your mode into creating what you want to write. Here are some methods that have worked for me.

a. Write while watching television

There are always many images and thoughts that come on TV. I wanted to write a nonfiction book about historical inspirational people. I was tired of just looking at a computer screen and opted to watch TV to interrupt my dormant pattern. I took a notebook and pen with me, turned on the television and began to surf the channels.

I wrote one of my chapters from my book, “Inspired to Achieve,” while watching television. I was watching a biography on Abe Lincoln. There were so many great things that I did not know about him that I was inspired to write about his many accomplishments. I took many notes on Lincoln’s accomplishments and incorporated many points that I wanted to parlay to the readers.

b. Write while surfing the web

I wrote a chapter about Charles Lindbergh from “Inspired to Achieve” while surfing the web. I knew even less about Lindbergh than I did about Lincoln. After finding out about all that Lindbergh did to make his historical flight, I was inspired to write the entire chapter that night.

Of course, there are many ways that you can take a leave from your present writing environment. Other ways to generate great ideas and overcome writer’s block can be while you’re doing one of your hobbies, exercising, on vacation, eating lunch, talking on the phone, listening to music, etc.

c. Write while finding “your” quiet place.

Find a space with just you where your thoughts can flourish. That place can be found in numerous places.

* A part of your home devoted to your writing focus and privacy

* A library

* A restaurant or café, particularly during non-peak hours

* A coffeehouse

* A bookstore, such as Border’s or Barnes & Noble

* An empty classroom at a school

* A park or a playground

* A museum

Your writing place is sacred. Your writing place should inspire you to write your best. Your writing place should make your writing flourish. Your writing place can occur in more than one place. Of course, where your best writing occurs will be up to you.

Just interrupting your dormant pattern can overcome writer’s block. You will be able to get a new perspective on what you want to write. A temporary change in environment can be one of the best ways to generate new and fresh ideas.

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It’s no surprise that your headline is crucial to the success of your article. It’s the first thing your reader will see, and it has to do many things, including getting your reader’s attention, drawing them into your article and encouraging them to read more, and summarizing what the article is about – and you’ve only got about 15 words in which to do it. This article will explain how you can avoid leaving it to chance.

There are some basic considerations when writing your headline. Who is your reader? What are the important features of your product or service? Lastly, why would your reader want to buy your product or service – what benefit will reading your article offer your reader?

For maximum readership, write your headline as if you were creating short, curiosity-arousing teaser copy on an outer envelope. Compel your reader to read further without being so blatant in your headline that it turns them off.

Here are ten ways to produce effective headlines all the while taking into consideration your answers to the earlier three questions: who is your reader, what are the important features of your product or service and what benefit does reading your article provide?

1. State a benefit, something like “Learn how to potty train your dog in 3 easy steps.”

2. Use words that help the reader visualize, such as “Keep your socks dry. Eliminate doggy carpet puddles, and wet socks, in 3 easy steps.”

3. Highlight your offer in your headline. “Learn how to create an award winning aquarium.”

4. Use numbers and statistics.

5. Make it newsworthy using words like: new, introducing, or announcing.

6. Make a promise or guarantee.

7. Make a big promise. This is used a lot – Lose 20 pounds in 20 days.

8. Use a reasons why headline. “10 reasons why you’re losing money in the stock market.”

9. Anticipate and address your prospect’s fears.

10. Pique their curiosity.

There are of course many ways to produce a good, attention getting headline. Psychologists and skilled copywriters will both tell you that people don’t buy for logical reasons. They buy for emotional ones. Fear, greed, curiosity, benevolence, jealousy, lust, insecurity, pride, and frustration are among some of the effective emotions copy writers tap into.

The same holds true for article headlines. If you can provide a headline that appeals to their emotions, not only will you have more people eagerly reading your article, you’ll have more websites, blogs, and newsletters printing and linking to your article.

When writing your headline, it is often useful to write several headlines and choose the most effective or to write your copy first and let your copy dictate the headline. Regardless of how you proceed, experience and reading other eye catching headlines will help you explore the process.

Visit an article directory and take a look at the articles that catch your eye. Browse through the articles with the most readership and examine the differ net headline styles. This exercise will help you create article headlines that generate the same readership numbers. The end result, more traffic and visibility for your website.

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Short article writing is as not as difficult as you think. No, it is not a daunting task if you know what to do. Just remember that when you write, the important thing is that you catch your reader’s attention. You must make them want to read what you wrote. Here are the tips that you can follow when writing your article?

You and Your Readers

Grab you reader’s attention. Remember that at first glance your title must reflect the benefit they would receive from reading your article. Writing compelling titles is an art itself. It must have pizzazz and it must sizzle by itself. You must create a title that will grab your reader’s attention and hold it. Do not be afraid to be outrageous even. Your introductory words or paragraph must tell your readers how reading your article will help them out or improve them. It must be formatted in such a way that when your readers scan your article, it would be viewed as a light, easy and interesting reading. How do you ensure that your article is easy to scan? Use bullets, headings, sub-headings, numbered lists, and steps.

Talk to your reader. Learn to be specific in your purpose and narrow down your article to its exact target audience. Make sure that your articles will be understood by varied audience regardless of their age, educational background or race. Connect to your reader as a friend, giving him an advice. Make your article friendly.

You and Your Topics

Prepare an outline. Writing would be easier also if you have an outline on hand. Determine the number of paragraphs you would like your article to have, your outline headings and sub points for each heading. Your outline headings must not vary from the main topic of the article but must be supportive of the main heading. Your subtopics for each outline headings must be related to the main heading and to each outline heading.

Take note that your article should be concise, informative and interesting. Do not write lengthy paragraphs that would bore your reader. Keep it short and readable. You can give examples, but make sure that they are short. It is also important to write simple sentences and use words that are understandable to almost any reader. Use the simplest words. Avoid using words which are very technical except when it is really necessary. Use words of direct and powerful actions and expressions. Use active voice in writing sentences. This would be more positive in impression. Do not include unnecessary or excessive words.

Be informative and substantive. Your article must be practical and valuable. You must do your research to make sure that your article will come out like you really know what you are talking about. Avoid lengthy idioms, analogies, quotes, anecdotes, and stories, but if you must give an example, make it short. This will ensure that your reader will get the information while appealing to their emotions. Your readers want information and definite summary of the whole article. It is this way that they will connect with you.

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Writing Articles and submitting them to article directories have become extremely popular in recent times.

The question that is uppermost in the mind of an author is “Will my article be picked up by other webmasters and published in their website?” “Will the readers click the link in the resource box and visit my website?” If this does not materialize then the time and energy spent on writing articles will be in vain.

On the other hand if your article had the right recipe to attract huge numbers of visitors to your website then you have certainly succeeded in your exercise and the benefits will be tremendous.
Here we are not talking about Keywords and Search Engine Optimization but just “what is it in an article that will attract the audience to your website?”

1. Captivating and Catchy Title:

The most important thing in the article that can immediately grab the attention and imagination of the audience is without doubt your title. The title should be such that it must compel the reader to stop for a moment and have a quick glance at your article. If you can succeed and you must, then the major part of your battle is over.

2. Excellent Content:

Now that the title has played its role it is the content that has to retain the attention of the reader. While writing articles the title should not by any means mislead the reader of the article because this will mean that he will loose faith in you, your website and your products. Writing excellent content displaying your knowledge and expertise is the best way to retain the attention of the reader. Having read an informative and interesting article his curiosity will naturally be aroused and he is bound to click through to your website. He will want to know more about you, your website and your product and services.

3. Sub Titles and Bullet Points:

Sub Titles are a great way to help the visitors to identify at a glance the important aspects of your article. This makes it easy for the visitor to know the author’s perspective regarding the article. It has to be handled well to retain his interest further.

Bullet points and numbers make your article stand out even more thus helping the visitor to enjoy reading the article.

4. Sincerity of Purpose:

In today’s context when many articles are written purely to obtain high link popularity, your article should stand out as one written sincerely with the sole purpose of educating the audience. This will no doubt add much value to your article. Writing articles sincerely from the heart has its rewards. You automatically connect with the audience thereby hitting two birds with one stone. The audience not only appreciates the article but also the person behind the article. Your reputation will soon grow as a trusted author with a dependable website and products thus bringing in more customers and sales.

5. Simple Language:

When writing articles the best way to connect with the audience is to use simple words with an easy flowing style which the vast majority of them will be able to understand. It will be wise to keep the technical jargon to a bare minimum and use them only when necessary. Articles with grammatical errors and spelling mistakes will downgrade your article and confuse the audience who will want to click off as fast as they clicked in.

Conclusion:

Writing articles is considered to be one of the best ways to get targeted visitors to your website. An interesting and informative article sincerely written will induce the reader to click on your link in the resource box and land in your website, to be your guest the very next moment. The visitor is a very important guest, so treat him as such and it is up to you to provide him what he is searching for.

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I submit articles to a lot of article directories and through http://www.isnare.com. A lot of the articles are my own, but most of them are ghostwritten for clients. Isnare and other article directories do an ok job of tracking how many views your article has had at their directory, but that’s where it stops.

Plus, once you submit to any article directory, how do you know where else that article was reprinted? Clients ask me about this all the time.

Sure, you can search for your article title in Google and get a lot of results and sift through them to find which search engine listings are your article and which are just web pages that are related to the same phrase used in your article title, but is that the best method for tracking how well your articles are doing out there?

Submit and forget is the normal approach taken to article marketing. You just keep producing new articles and have “faith” in the system and that your articles are getting widespread distribution. For years, this was the approach I took to article marketing as well.

Since then, we have developed ways to do more with the content that we wrote or paid to have written for us.

For starters, those old articles you own and have already submitted are still good, useful content. You can continue to distribute them to other article directories they have not already been submitted to. You can offer them to be printed on other websites for a link back in your bio. You can break them into parts and reuse them on your blog as part 1, part 2, part 3, and so on.

The content you wrote or paid for still has value beyond the one time they were submitted to directories. How many articles do you have on your hard drive right now that you could be using?

Another method you can use is to place a tracking or serial number into each article. Use something unique as an identifier. Something with numbers and letters. Before you develop your serial numbers, search them in google and if you get a no results page, your serial number is perfect.

You can place the serial number into the actual body of the article or into your author bio. Anyone reading the article will ignore it, but you will be able to search Google for that serial number later and you will start getting results that are your own.

With this method you can track which article topics get the widest distribution, track which websites and blogs reprinted the article after finding it in article directories, and which distribution method got you the most bang for your buck.

Stop guessing and start tracking and you will improve your article marketing results tremendously!

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Whether you’re a professional magazine writer with decades of experience or a not-yet-published freelancer, you are bound to get rejection notes. Editors don’t always explain clearly why they’re saying no. Some reasons have nothing to do with you and others have everything to do with you, while many other reasons rank between those two extremes.

To succeed as a freelance magazine writer, you must do your best to optimize the factors within your control. Then accept the rejections that occur despite your efforts, as an inevitable part of the business. Use this list of 10 common reasons for rejection as a tool for crafting article queries that make it hard for editors to respond in any other way than “yes!”

1. We already did this topic. When a magazine has its archives posted online, you should try to make sure this objection isn’t the case. However, sometimes you couldn’t possibly know that your topic is already assigned to another writer or already set to appear in a future issue. Your idea being “in the pipeline” is the quintessential reason for rejection that you can’t prevent. Oh well! Just go on to the next idea.

2. We’re not ready to redo the topic yet. Many magazines revisit some topics after a certain length of time has passed or if there’s a compelling rationale for shortening their normal repeat cycle. If your research reveals that the publication has covered a topic before, explain what’s changed to warrant another article now. For instance, your article would focus on post-Big Dig Boston. Or you’ll cover the fertility treatments that have been discovered since their last discussion of the topic in 2006.

3. It’s not relevant to enough readers. Forestall this response by making a strong case in your query that your topic is either relevant or interesting to their target market. For instance, editors at a men’s magazine would most likely reject an article on eating disorders unless you cite statistics showing that it’s rapidly growing or an increasingly serious problem for men in the age group the magazine serves.

4. Your idea isn’t focused enough. Very often queries go in five different directions for a topic, so that the editor can’t figure out what the article would really cover. If the editor can tell you want to write about volunteerism in big cities but not what you want to say about the phenomenon, that’s a “no.” Whenever possible, include a sentence in your query defining your focus or stating the main idea of the article.

5. You’re trying to cover too much. Editors know what can and can’t be accomplished in 700 or 1800 words or whatever length is usual for their publication. Beginning writers have a tendency to propose something that would need a book-length treatment to accomplish or that’s way too broad for an article. To prevent this reason for rejection, carefully study your target magazine to determine what a reasonable scope for an article is – for instance, “ways to help your child complete their homework,” rather than “ways to help your child succeed in life.”

6. Your focus is wrong for us. If you propose a profile when the magazine runs how-to articles, or vice versa, the editor will say no. The same thing would happen when you propose writing about a tragedy or outrage when the publication prides itself on hopeful, upbeat stories. Research, research, research first!

7. Your query is okay, but not exciting to us. Here the topic and focus may work, but the writing lacks persuasiveness and pizzazz. Head off this reason for rejection by writing vivid, energetic queries in the style preferred by the publication.

8. We’re not convinced you can pull it off. Certain kinds of articles require journalistic experience, technical knowledge, contacts or unusual storytelling skills. Try to anticipate the fears editors might have about your abilities in reference to what you’re proposing and explain what in your background shows you can handle it.

9. There are factual errors in your presentation. Always, always look up the spelling of proper names and check any facts mentioned in a query. One of my writing students showed me a query he was going to send off that described a highway as going somewhere it didn’t and put a tourist spot in the wrong state. These would have been deadly errors. Editors hate working with writers who can’t get details right.

10. Your query is poorly written. Editors also hate receiving assignments that need a major rewrite, so they send queries containing mangled sentences, verbs that don’t match subjects and misused phrases to the “reject” pile. Learn to write correct, competent English, and you’ll ensure a fair reception for your ideas.

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One of the most powerful tools in my creative arsenal is what I call unconscious creativity.

No, I do not ask someone to brain me with a hammer and I don’t even need to be actually unconscious. This is when I simply allow my unconscious to do all the heavy lifting for me creatively. It is the use of this method that has allowed me to write quickly when working as a newspaper reporter and to generate several books while also working a demanding full-time job and going to school.

This method falls back on the age-old advice to “sleep on a problem”. Have you ever been worried about a decision or struggled to remember something important before bedtime only to wake up the next morning with the answer sharp and clear in your mind as if it was a gift from the gods? It is a gift of sort, but no outside agency delivered it to you. The answer was supplied to you by your greatest creative ally-your subconscious.

Unconscious creativity uses the power of the unconscious mind. The simplest technique is incubation, where after thinking about the challenge consciously for some time, it is put to one side and left for a while. Often a solution will pop into your mind unbidden, as your mind continues to work on the problem below your level of awareness.

The human brain is a beautiful, highly-functional instrument and yet we utilize so little of its power. Our unconscious does amazing things for us. It helps with our daily coordination needed for useful tasks such as walking, eating, breathing, driving. It stores memories for us, it keeps a check on those things that are truly important to us (our values), it reminds us what we believe. Most of the time it does these things (and a myriad more) without us even having to consciously think about it – that’s why it’s called the unconscious, by the way!

However, it does something even more wonderful: it is able to sift and sort vast quantities of data (things we have seen, heard, said, felt, smelt, tasted) and recognize patterns and generate ways of responding. It sometimes does this in wonderfully creative ways. We often overlook the potential of our unconscious mind and instead let it worry about such trivia as our dental hygienist’s name and whether or not we remembered to buy peanut butter. However, it doesn’t have to be that way. Using the unconscious as a creative tool is very simple.

Spend some time consciously thinking about your writing task or challenge. What are the parameters of the project? What are the special requirements? What ideas do you have already? What specific questions do you need to work on further? Sometimes even spending some time jotting down the ideas you have is a good idea. Don’t work on shaping or organizing them. Just record them on paper or computer file. You may not even need them later, but the process of recording them can be a helpful way to prepare your subconscious for its task.

Then forget about it! That’s right. Move on with your life and consciously think about something else. Revise another project. Read something for education or pleasure.

The incubation time varies according to your creative personality and of course the size of the project at hand. I’ve found a few days usually works best although even giving myself a few hours can be beneficial. Doing something physical is often helpful during the incubation period and sometimes this is the only time I really get my gardening or housework accomplished!

When I am working on a novel I allow my subconscious to work scene by scene through the book and often when I sit down at the computer I find the words just flow throw me as the scene plays itself in my head almost like a movie. I have heard of several authors who are able to program their dreams so they are literally writing in their sleep. Dreams can be as vivid as a painting, as resonant as music, and as symbolic as poetry. Using this method I can often write a scene a day (sometimes in less than an hour) which is fairly decent progress while simultaneously working full-time and maintaining a life.

While it is often frightening to think about trusting something as important as the writing project of your heart to your subconscious, it might help to remember that your brain is a muscle of sorts. Your unconscious mind controls many muscle functions for you all the time (try thinking about the way that you walk while you actually walk. I always trip when I think too much about the action of walking and yet I don’t trip when I’m not thinking about it.)

The same is true for great athletes. They talk about being in the zone. The zone is simply the place where they can act and react without consciously thinking about what needs to be done. The body and unconscious mind handle all the details. Thinking too hard can actually interfere with the zone and this is true of writing as well. Interestingly, a recent study of professional and amateur golfers showed that the amateur golfers had significantly more conscious activity when playing a shot than did the professionals. I would bet something similar would result if experienced and novice writers were studied.

So give unconscious creativity a try and see how far it takes you. Simply program your subconscious and then leave it alone to incubate for a while. It may take some time to find the method of tapping into your subconscious after your incubation period. For some freewriting or journaling serve to unlock the fruits of your unconscious labor. Usually, I sit myself down and begin the task at hand. It is often slow-going at first but I force myself forward and at some point my subconscious kicks in and the words start flowing and the keyboard starts clicking away.

Best of luck with your writing!

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