Nov

23

Writing Articles and submitting them to article directories have become extremely popular in recent times.

The question that is uppermost in the mind of an author is “Will my article be picked up by other webmasters and published in their website?” “Will the readers click the link in the resource box and visit my website?” If this does not materialize then the time and energy spent on writing articles will be in vain.

On the other hand if your article had the right recipe to attract huge numbers of visitors to your website then you have certainly succeeded in your exercise and the benefits will be tremendous.
Here we are not talking about Keywords and Search Engine Optimization but just “what is it in an article that will attract the audience to your website?”

1. Captivating and Catchy Title:

The most important thing in the article that can immediately grab the attention and imagination of the audience is without doubt your title. The title should be such that it must compel the reader to stop for a moment and have a quick glance at your article. If you can succeed and you must, then the major part of your battle is over.

2. Excellent Content:

Now that the title has played its role it is the content that has to retain the attention of the reader. While writing articles the title should not by any means mislead the reader of the article because this will mean that he will loose faith in you, your website and your products. Writing excellent content displaying your knowledge and expertise is the best way to retain the attention of the reader. Having read an informative and interesting article his curiosity will naturally be aroused and he is bound to click through to your website. He will want to know more about you, your website and your product and services.

3. Sub Titles and Bullet Points:

Sub Titles are a great way to help the visitors to identify at a glance the important aspects of your article. This makes it easy for the visitor to know the author’s perspective regarding the article. It has to be handled well to retain his interest further.

Bullet points and numbers make your article stand out even more thus helping the visitor to enjoy reading the article.

4. Sincerity of Purpose:

In today’s context when many articles are written purely to obtain high link popularity, your article should stand out as one written sincerely with the sole purpose of educating the audience. This will no doubt add much value to your article. Writing articles sincerely from the heart has its rewards. You automatically connect with the audience thereby hitting two birds with one stone. The audience not only appreciates the article but also the person behind the article. Your reputation will soon grow as a trusted author with a dependable website and products thus bringing in more customers and sales.

5. Simple Language:

When writing articles the best way to connect with the audience is to use simple words with an easy flowing style which the vast majority of them will be able to understand. It will be wise to keep the technical jargon to a bare minimum and use them only when necessary. Articles with grammatical errors and spelling mistakes will downgrade your article and confuse the audience who will want to click off as fast as they clicked in.

Conclusion:

Writing articles is considered to be one of the best ways to get targeted visitors to your website. An interesting and informative article sincerely written will induce the reader to click on your link in the resource box and land in your website, to be your guest the very next moment. The visitor is a very important guest, so treat him as such and it is up to you to provide him what he is searching for.

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Nov

23

Business is about influence, or “leverage.” Your book that you will author is a tool to leverage your credibility. And the first step in preparing your mind for success is to see yourself as an expert. Another way of looking at this is that you must sell yourself first to your dream of the possibility of becoming a best selling author.

So there are really two sales that must take place: the first sale is the one you make to yourself. The second sale is the one that actually produces money for you when members of your target audience complete the transaction with you.

To master the sale to yourself it is imperative that you write your own book. No ghost writer. You want your voice to come out strong and clear. One of the concepts we will discuss is your UPP which stands for your Unique Personal Proposition—which means your unique story. There is nobody better to get your message out then you! No one else has your story. Remember that the main reason people come to the Internet is to solve problems.

The purchasers of your book want your guidance. So you are paid to provide solutions to the problems that keep people up at night.

Creating Ideas

Here is how you create ideas: Complete a five minute exercise where you put your core concept in the center of a piece of paper and list as many ideas that are related to what you want to do. The key is to write everything down and do not pre-judge anything. This is the creative phase. You want to write as quickly as you can. Do not reflect at all on your ideas. The personal reflection comes in the next phase.

The key to brainstorming is recording all your ideas. This allows your subconscious to find relationships among them. There are three relationships that your mind will look at when analyzing your ideas. The great philosopher Socrates first espoused this concept 300 years before the time of Christ.

This process involves analyzing a) the similarity of your ideas (What is this concept like?); and b) The contiguity of your ideas (How are the ideas related to each other); and then c) the contrast of your ideas (How the ideas are different).

The ideas you create should all be involved in solving your target market’s problems. To bring this home on how this should guide the writing of your book, the late and great G.K. Chesterton summarized the importance of analyzing problems first when he stated that the focus should not be on your book, but on understanding and magnifying your target market’s problems first.

Your focus is not on you or what you think people need, but on the people—your target audience—and what they tell you they need.

This begins with understanding the difference between empathy versus sympathy. As an author, you must empathize with your target market. Empathy goes one step further than sympathy. Though the difference is essentially one of focus. Sympathy is the ability of showing how sorry you are that one person is going thru a painful situation. Empathy focuses on providing solutions for your target market. And the solutions that you provide should communicate the desired attitudes (what should I think) and the specific skills that are required to move to the desired end point (How do I get what I want and why should I do it a certain way and how do I implement an overall strategy in my life to make it happen).

Implementation is a key reason why information is the enemy to ultimate success. Information alone is passive as it fails to contextualize content. There is no implementation or ACTION if all you have is information. It is all content and no context.

The Author’s Mindset

The first principle is preparation. Authoring your best seller is no different than preparing to participate in an athletic event. You don’t just show up on game day without putting your body through immense preparations. The key to authoring a best selling book is to prepare before you start writing.

Here are the steps in preparation as we see it: there must be order in your life. Order begins in your mind, and then it must be channeled with a concrete game plan. Your success must acknowledge the need for patience, endurance and the ability to act in the face of fear and failure. Success does not come easily. You pay the price every step of the way.

The first step in preparation is to acknowledge your dream.

But what good is a dream if it stays in your head? You must give your dream legs. Thus, the second step is to take action on your dream of authoring your book. Don’t wait for life to slow down, because you know it won’t. Start making your dream of authoring a book a reality today.

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Nov

23

Blogging (short for “web logging”), born from the Internet age, is one of the newer venues for freelance writing. The Internet has generated a lot of news about the financial possibilities open to bloggers: an audience of potentially millions — along with possible corporate sponsorship, a byline, and infinite creative control — captures the imagination of many prospective bloggers, and makes blogging seem like an infinitely desirable, lucrative field.

The truth is it is much more difficult to become a successful freelance blogger. A good knowledge of marketing, web design, and being consistent are skills you need to make a living (or a comfortable extra income) from this new form of media.

The reason for this is the low barrier of entry. Anyone with access to web space can start a blog. Sites like Blogger, Livejournal and even MySpace offer free web space to anyone willing to sign up. This has resulted in millions of blogs in existence today, many of them literate, many of them wildly popular, and nearly all of them free to read and browse.

That variety of free content makes it difficult to charge for access to your writing, no matter how good it is. You could be the greatest expert on foreign policy or nutrition known to man, and few people would be willing to pay $5 — or $1, or one cent — to read a blog post by you, the expert, when there are thousands of semi-qualified (but bright and engaging) writers giving away similar material.

So your main sources of revenue are going to come from advertising and from whatever paid content you can fit into the site. Luckily, web advertising is becoming less dicey than it was a year ago. Google’s “AdSense” program is a good baseline for a page, providing targeted advertising based on your content and paying you, directly, per click-through (although the pay rate per click is low.) You can supplement that amount with other forms of web advertising, from the comparatively unobtrusive banner to pop-up animations that “float over” the text.

This brings us to the “double-edged sword” problem in web advertising. The most effective advertising is obtrusive advertising; that is, advertising that blocks valuable content until the user clicks on it either to make it disappear or to take you to a different website. However, obtrusive advertising also irritates your readers, which can lead to a lower reputation for your blog overall. On the Internet, reputation is the single best determinant of your web traffic. Using obtrusive advertising can significantly lower your traffic and make your blog that much less attractive to potential advertisers.

So you’ll need to find a happy medium between heavy advertising (and light traffic) and little to no advertising (and high traffic, but little revenue.) Luckily, the instant responsiveness of the Internet, along with the commenting features available on nearly all blogging software, make it easy to ask your readers about exactly what level of advertising they’d be willing to accept. Reader connectivity is one of the most important features of any good blog: not only does it allow you to fine-tune your blog over time, eliminating features that readers find irritating or off-putting, but it also allows you to develop personal connections with your readers, the kind of connections that build loyal audiences.

There are other ways to make money by blogging, such as the following:

1) It’s possible to sidestep advertising altogether by making some of your content unavailable, except to subscribers. For example, you might only keep your most recent five or six blog entries unlocked, and require a monthly subscription fee to read the rest of the archives;

2) Or you might keep your current posts and your entire regular archives active, but produce some longer or specialized entries or other content and charge a set fee for these;

3) You could even compile some of your best entries into a physical book, along with some new content, and offer it for sale. Even if all the entries are available online, you’d be surprised how many people are willing to pay to have something they can hold in their hands;

4) Additionally, you could go the Salon.com route — make all of your archives available to anyone willing to watch a short full-screen advertisement — or you could rely on readers’ willingness to support content that they find worthwhile by asking for donations outright.

Many prominent blogs and online content providers have done this and found themselves able to make rent and pay all of their bills every month on donations alone.

No matter how much advertising or subscription services your blog has, it’s all worthless if people don’t want to read you in the first place. And there are three simple rules to make your blog popular:

1) Write on something you care about
2) Write consistently and thoughtfully on a regular schedule (daily is best)
3) Read and comment on other blogs

People read blogs because they provide a source of information and analysis on topics that traditional media sources only cover sketchily and hastily, or don’t cover at all. Don’t try to figure out an ideal money-making blog topic and proceed from there. People care about blogs because blogs are about personal, in-depth viewpoints and thoughts.

If you can provide those to your audience regularly, and you can set up a minimally-intrusive but still worthwhile revenue system through advertising or subscriptions, there’s no reason why you can’t become a successful blogger.

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Nov

23

I submit articles to a lot of article directories and through http://www.isnare.com. A lot of the articles are my own, but most of them are ghostwritten for clients. Isnare and other article directories do an ok job of tracking how many views your article has had at their directory, but that’s where it stops.

Plus, once you submit to any article directory, how do you know where else that article was reprinted? Clients ask me about this all the time.

Sure, you can search for your article title in Google and get a lot of results and sift through them to find which search engine listings are your article and which are just web pages that are related to the same phrase used in your article title, but is that the best method for tracking how well your articles are doing out there?

Submit and forget is the normal approach taken to article marketing. You just keep producing new articles and have “faith” in the system and that your articles are getting widespread distribution. For years, this was the approach I took to article marketing as well.

Since then, we have developed ways to do more with the content that we wrote or paid to have written for us.

For starters, those old articles you own and have already submitted are still good, useful content. You can continue to distribute them to other article directories they have not already been submitted to. You can offer them to be printed on other websites for a link back in your bio. You can break them into parts and reuse them on your blog as part 1, part 2, part 3, and so on.

The content you wrote or paid for still has value beyond the one time they were submitted to directories. How many articles do you have on your hard drive right now that you could be using?

Another method you can use is to place a tracking or serial number into each article. Use something unique as an identifier. Something with numbers and letters. Before you develop your serial numbers, search them in google and if you get a no results page, your serial number is perfect.

You can place the serial number into the actual body of the article or into your author bio. Anyone reading the article will ignore it, but you will be able to search Google for that serial number later and you will start getting results that are your own.

With this method you can track which article topics get the widest distribution, track which websites and blogs reprinted the article after finding it in article directories, and which distribution method got you the most bang for your buck.

Stop guessing and start tracking and you will improve your article marketing results tremendously!

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Nov

23

A press release is the most effective way to generate free publicity for your business or organization. A well-written press releases can generate mountains of coverage, and most of the time, that coverage will be more in-depth than any ad. Writing press releases are tricky; since they’re targeted mostly to journalists, the focus, style and tone is different from the typical business document. The following tips will help you craft a clear, creative press release.

THE BASICS

Like any news story or announcement, a press release must be “spun” — that is, it must have a particular angle interesting to journalists and, subsequently, to readers. Sure, the opening of a new office might mean big things for your company, but it’s of little interest to the rest of the community if you don’t tell them why they should care. Consider the following elements of a good press release and incorporate them into your work:

RELEVANCE: This is the most basic concern you need to address; how is your news relevant to the publication’s demographic? Are you providing jobs or new services? Is a prominent community figure involved? Does it relate somehow to a recent hot topic? Always know your release’s relevance before writing.

TIMELINESS: A journalist will rarely pay attention to a release if it isn’t timely. Does your release relate specifically to a holiday or event? Did it happen recently or will it happen soon?

DISTINCTIVENESS: What makes your news unique? Is it something interesting, or different, enough that people outside your company or organization would want to read about it? Would you?

LACK OF COMPETITION: Think carefully about other news or events taking place at the time of your release. Are you competing with holiday news when your release isn’t at all holiday related? Will publications have bigger stories with which to concern themselves? If so, hold off on releasing your story until there’s a bigger gap in the news cycle.

THE FORMAT

How you write your press release is equally as important as the information you choose (or choose not) to include. Follow these steps when writing your press release, and keep them in mind as you create a personal template for future releases.

RELEASE DATE: This should be the first thing under your letterhead. Include the exact date if the material is restricted to a specific time, or use the words FOR IMMEDIATE RELEASE if time isn’t a factor.

HEADLINE: A strong headline will draw attention to your release, much like a strong headline draws attention to any news story. This should be one line only, in all caps and indicative of your release’s exact point.

LEAD PARAGRAPH: In three sentences or less, immediately summarize your story. This paragraph is often called a “nut graf” in the newspaper business — it tells the story in a nutshell.

BODY PARAGRAPH(S): The remaining paragraphs elaborate on your story and often include quotes from prominent people within the company or in your community. Keep
the writing short and snappy, using familiar words and eliminating any clichés or redundancies. Remember: you’re essentially writing for journalists, so use a style similar to that of the publication you’re approaching. This should be no more than two paragraphs, which keeps your entire release to one double-spaced page.

END: A closing paragraph or summary (like the kind found in letters or reports) isn’t necessary for a release; remember, this is similar to a news story. End with either ###, -end- or -30-.

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Nov

23

Whether you’re a professional magazine writer with decades of experience or a not-yet-published freelancer, you are bound to get rejection notes. Editors don’t always explain clearly why they’re saying no. Some reasons have nothing to do with you and others have everything to do with you, while many other reasons rank between those two extremes.

To succeed as a freelance magazine writer, you must do your best to optimize the factors within your control. Then accept the rejections that occur despite your efforts, as an inevitable part of the business. Use this list of 10 common reasons for rejection as a tool for crafting article queries that make it hard for editors to respond in any other way than “yes!”

1. We already did this topic. When a magazine has its archives posted online, you should try to make sure this objection isn’t the case. However, sometimes you couldn’t possibly know that your topic is already assigned to another writer or already set to appear in a future issue. Your idea being “in the pipeline” is the quintessential reason for rejection that you can’t prevent. Oh well! Just go on to the next idea.

2. We’re not ready to redo the topic yet. Many magazines revisit some topics after a certain length of time has passed or if there’s a compelling rationale for shortening their normal repeat cycle. If your research reveals that the publication has covered a topic before, explain what’s changed to warrant another article now. For instance, your article would focus on post-Big Dig Boston. Or you’ll cover the fertility treatments that have been discovered since their last discussion of the topic in 2006.

3. It’s not relevant to enough readers. Forestall this response by making a strong case in your query that your topic is either relevant or interesting to their target market. For instance, editors at a men’s magazine would most likely reject an article on eating disorders unless you cite statistics showing that it’s rapidly growing or an increasingly serious problem for men in the age group the magazine serves.

4. Your idea isn’t focused enough. Very often queries go in five different directions for a topic, so that the editor can’t figure out what the article would really cover. If the editor can tell you want to write about volunteerism in big cities but not what you want to say about the phenomenon, that’s a “no.” Whenever possible, include a sentence in your query defining your focus or stating the main idea of the article.

5. You’re trying to cover too much. Editors know what can and can’t be accomplished in 700 or 1800 words or whatever length is usual for their publication. Beginning writers have a tendency to propose something that would need a book-length treatment to accomplish or that’s way too broad for an article. To prevent this reason for rejection, carefully study your target magazine to determine what a reasonable scope for an article is – for instance, “ways to help your child complete their homework,” rather than “ways to help your child succeed in life.”

6. Your focus is wrong for us. If you propose a profile when the magazine runs how-to articles, or vice versa, the editor will say no. The same thing would happen when you propose writing about a tragedy or outrage when the publication prides itself on hopeful, upbeat stories. Research, research, research first!

7. Your query is okay, but not exciting to us. Here the topic and focus may work, but the writing lacks persuasiveness and pizzazz. Head off this reason for rejection by writing vivid, energetic queries in the style preferred by the publication.

8. We’re not convinced you can pull it off. Certain kinds of articles require journalistic experience, technical knowledge, contacts or unusual storytelling skills. Try to anticipate the fears editors might have about your abilities in reference to what you’re proposing and explain what in your background shows you can handle it.

9. There are factual errors in your presentation. Always, always look up the spelling of proper names and check any facts mentioned in a query. One of my writing students showed me a query he was going to send off that described a highway as going somewhere it didn’t and put a tourist spot in the wrong state. These would have been deadly errors. Editors hate working with writers who can’t get details right.

10. Your query is poorly written. Editors also hate receiving assignments that need a major rewrite, so they send queries containing mangled sentences, verbs that don’t match subjects and misused phrases to the “reject” pile. Learn to write correct, competent English, and you’ll ensure a fair reception for your ideas.

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Nov

23

Becoming a successful travel writer involves some imagination, some legwork, and a powerful eye for detail to transform the rich experience of a place into a clear, exciting article. If you can do all of that, and if you’re willing to put time into marketing your work, you can join the ranks of successful freelance travel writers.

The key to successful travel writing is putting yourself into the mind of the prospective traveler. When a traveler arrives at a new destination, what is he or she in the mood for? A bite to eat? A place to sleep? A sense of local color and history? A pleasant neighborhood to tour? And how important is familiarity? Do travelers want to feel like they’re “at home” even when abroad, with all the necessities and comforts they rely on readily available (and with very little language barrier)? Or do travelers want to feel excited and challenged out of everyday things, to accept the difficulties of living, as much as possible, like a native?

Since you don’t know what kinds of travelers are going to use your articles as references, you’ll want to cater to as many of these needs as possible when you gather your information. Depending on where you intend to sell your article, you might focus on certain traveler needs more than others. Many travel agents want to downplay the unfamiliarity of a place to present a more “tourist-friendly” image; while some adventure travel-oriented magazines prefer you ignore all references to American-based chain stores within a five-mile radius of the destination. The general rule in travel writing is to reverse the old cliché, and to say: more is more. The more excitement and more attraction a place offers, the more likely travelers will read and use your articles to prepare for their destinations.

As for the nuts and bolts of writing travel articles, it’s obviously best if you’ve actually been to the place you’re writing about. There are a thousand little details about a place—smell, colors, sounds, the general flow of traffic and attitude of the people—that only personal experience can provide.

If you’ve been to a place, your original observations help to make your article “stand out” from the rest. Thousands of people have probably described Paris as a “city of romance.” Without direct experience, how will you know—and write—that Paris is also a city which boasts a really good, Gypsy-haunted crepe restaurant overlooking a sunset quay on the Seine? These kinds of specific details not only make editors look more favorably at your articles, but they also make your articles more popular with travelers.

Travelers, as a rule, aren’t interested (or don’t want to believe they’re interested) in going to the “standard destinations” just like everyone else; every traveler wants to believe their next destination is somehow unique and adventurous. By providing travelers with those original, out-of-the-way observations, you tap into their psychological need, and make your article more popular (and you more successful as a travel writer.)

Unfortunately, we can’t all travel to enough exotic locations per month to make a name for ourselves as travel writers. When you need to write an article about a place you haven’t visited, be sure to research the location thoroughly. Existing guidebooks, maps and other travel literature can help to give you some hard facts about dining, lodging and sightseeing opportunities in a region, all of which you should include in your article. Beyond that, look at some encyclopedias, books, or other reference materials to give yourself some idea of the history and culture of the place. If you can’t include actual experience in your article, at least try to give your readers some sense of the place’s appeal and unique character.

Finally, if it’s an option, watch at least one film in (or film about) the city you’re writing about. A well-stocked video rental place should have a few options, depending on the city, and it also may be possible to find adequate footage online or at a city’s tourist bureau website. This will provide some of the strong sensory details of the place that make travel articles interesting.

Once have written and perfected your travel article, where do you market it? You could try selling your articles to existing tour guide or travel book companies, although these typically have a large stable of “stock” writers and this may make it difficult for newcomers to break in.

A second option is to write and pitch a query letter to a tourism bureau, to large travel agencies, or to travel-centric magazines. In your query letter state briefly your background, the subject of your article, and your unique approach to the material. Chances are, if you’ve done your homework well, the editor will show interest in your article and publish it.

If that fails, you could try the Internet. The Internet has numerous travel blogs and travel-related websites in need of content. Although the pay rates here may not be as high as for print media, it can be easier to break into as a freelance travel writer. If you absolutely can’t find anything, use a writer’s reference book. The Writer’s Market, in particular, offers a wide selection of publications interested in buying travel articles.

If editors reject your articles at first, just brush them aside and keep writing and submitting work. If you’ve got the talent, soon enough you’ll get your foot in the door. And once you’re established, get ready for a fantastic career. What other job do editors pay you to visit a place, just so you can write about it? Welcome to the world of freelance travel writing.

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Nov

23

Ask a bunch of aspiring magazine writers what editors are looking for when they read article queries and I’ll bet most of them answer, “good article ideas.”

Well, sort of. What editors most want to find in queries are good article ideas from writers who have an appealing edge over other writers. Contrary to what most beginning freelancers think, that edge need not be writing talent. A good many other qualities, some of which don’t show up in a query, make a writer valuable to an editor.

Ever hopeful yet skeptical, editors read queries for evidence that a writer not only has a relevant article idea but also one or more of the following qualities:

1. Research ability. Writers who can turn up little-known, highly interesting truths, track down hard-to-find statistics and answer thorny factual questions can easily rack up magazine assignments as long as they also understand what makes a topic relevant to a certain publication’s readers. Build your queries around such material and you’ll soon have lots of editors as regular clients – especially if your submissions sail through the fact-checking process.

2. First-hand knowledge. Pilot and flight instructor Mal Gormley found himself in demand as a writer for Business & Commercial Aviation, Aviation Week and other aviation magazines, which had all gotten burned by freelancers who were decent writers and researchers but who just didn’t understand flying. Hobbies, languages you speak, where you live or have lived and family circumstances such as being a parent of twins can each sometimes add to your appeal and win you assignments and repeat business from editors if you play your cards shrewdly in proposing and writing articles.

3. Access. Did you used to be a wardrobe assistant in Hollywood or an executive coach for Fortune 100 CEOs? If you can validly claim unusual access to hard-to-reach groups of people, you may find it easier to land assignments. Debra Wallace, who has interviewed such film stars as Dustin Hoffman, Glenn Close and Lauren Bacall, says that the celebrity writing business is “tough and not for the faint of heart.” She advises novices to prove their ability to get access first at smaller, local magazines before approaching national publications.

4. Expertise. Professional degree credentials are not quite as valued by editors as many well-educated people expect. Unfortunately, many experts cannot explain what they know in ways that capture the attention of magazine readers. But those who can write in a popular style have a great opportunity to endear themselves to editors.

5. Controversy. If you’re one of those people who have a knack for making people sit up and argue for or against what you’re saying, some editors consider that a worthy strong point. What generally accepted views can you passionately – and credibly – dispute? Just don’t launch an attack that’s going to inspire death threats or make you untouchable when you want to write on other issues.

6. Dependability. Editors can’t know how dependable you are from a query, of course, but having had a weekly column or having written regularly for one publication strongly implies that you adhere to journalistic standards and meet deadlines. Because an editor has to get an issue finished on time no matter what, this quality counts heavily. “When I told editors that I’d written for Crain’s Chicago Business every week for fifteen years, it impressed the hell out of them,” says Joanne Cleaver. “‘Wow – fifteen years’: their tone of voice changed.” Once you demonstrate dependability to an editor, you’re in the running for repeat assignments.

7. Quickness. With their unforgiving publication schedule, editors also value writers who can bang out a readable article in next to no time. If you’ve ever had a writing job with daily deadlines, mention that as one of your qualifications. It might get you an opportunity to come to the rescue when another freelancer fails to deliver what was promised and an editor is looking at a hole in the issue about to close.

8. Catchy phrasing. Think about those phrases that suddenly enter the language, seemingly from nowhere, such as “mommy track,” “chick lit” or “alpha male.” Show the ability to coin such concepts in your query, and an editor might think “Cover story!”

Make one of these eight qualities your calling card, and you’ll find numerous magazine doors opening for you as a freelancer.

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Nov

23

One of the most powerful tools in my creative arsenal is what I call unconscious creativity.

No, I do not ask someone to brain me with a hammer and I don’t even need to be actually unconscious. This is when I simply allow my unconscious to do all the heavy lifting for me creatively. It is the use of this method that has allowed me to write quickly when working as a newspaper reporter and to generate several books while also working a demanding full-time job and going to school.

This method falls back on the age-old advice to “sleep on a problem”. Have you ever been worried about a decision or struggled to remember something important before bedtime only to wake up the next morning with the answer sharp and clear in your mind as if it was a gift from the gods? It is a gift of sort, but no outside agency delivered it to you. The answer was supplied to you by your greatest creative ally-your subconscious.

Unconscious creativity uses the power of the unconscious mind. The simplest technique is incubation, where after thinking about the challenge consciously for some time, it is put to one side and left for a while. Often a solution will pop into your mind unbidden, as your mind continues to work on the problem below your level of awareness.

The human brain is a beautiful, highly-functional instrument and yet we utilize so little of its power. Our unconscious does amazing things for us. It helps with our daily coordination needed for useful tasks such as walking, eating, breathing, driving. It stores memories for us, it keeps a check on those things that are truly important to us (our values), it reminds us what we believe. Most of the time it does these things (and a myriad more) without us even having to consciously think about it – that’s why it’s called the unconscious, by the way!

However, it does something even more wonderful: it is able to sift and sort vast quantities of data (things we have seen, heard, said, felt, smelt, tasted) and recognize patterns and generate ways of responding. It sometimes does this in wonderfully creative ways. We often overlook the potential of our unconscious mind and instead let it worry about such trivia as our dental hygienist’s name and whether or not we remembered to buy peanut butter. However, it doesn’t have to be that way. Using the unconscious as a creative tool is very simple.

Spend some time consciously thinking about your writing task or challenge. What are the parameters of the project? What are the special requirements? What ideas do you have already? What specific questions do you need to work on further? Sometimes even spending some time jotting down the ideas you have is a good idea. Don’t work on shaping or organizing them. Just record them on paper or computer file. You may not even need them later, but the process of recording them can be a helpful way to prepare your subconscious for its task.

Then forget about it! That’s right. Move on with your life and consciously think about something else. Revise another project. Read something for education or pleasure.

The incubation time varies according to your creative personality and of course the size of the project at hand. I’ve found a few days usually works best although even giving myself a few hours can be beneficial. Doing something physical is often helpful during the incubation period and sometimes this is the only time I really get my gardening or housework accomplished!

When I am working on a novel I allow my subconscious to work scene by scene through the book and often when I sit down at the computer I find the words just flow throw me as the scene plays itself in my head almost like a movie. I have heard of several authors who are able to program their dreams so they are literally writing in their sleep. Dreams can be as vivid as a painting, as resonant as music, and as symbolic as poetry. Using this method I can often write a scene a day (sometimes in less than an hour) which is fairly decent progress while simultaneously working full-time and maintaining a life.

While it is often frightening to think about trusting something as important as the writing project of your heart to your subconscious, it might help to remember that your brain is a muscle of sorts. Your unconscious mind controls many muscle functions for you all the time (try thinking about the way that you walk while you actually walk. I always trip when I think too much about the action of walking and yet I don’t trip when I’m not thinking about it.)

The same is true for great athletes. They talk about being in the zone. The zone is simply the place where they can act and react without consciously thinking about what needs to be done. The body and unconscious mind handle all the details. Thinking too hard can actually interfere with the zone and this is true of writing as well. Interestingly, a recent study of professional and amateur golfers showed that the amateur golfers had significantly more conscious activity when playing a shot than did the professionals. I would bet something similar would result if experienced and novice writers were studied.

So give unconscious creativity a try and see how far it takes you. Simply program your subconscious and then leave it alone to incubate for a while. It may take some time to find the method of tapping into your subconscious after your incubation period. For some freewriting or journaling serve to unlock the fruits of your unconscious labor. Usually, I sit myself down and begin the task at hand. It is often slow-going at first but I force myself forward and at some point my subconscious kicks in and the words start flowing and the keyboard starts clicking away.

Best of luck with your writing!

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Nov

23

Some people think newsletters don’t work. Often, they’re right. In a world where most newsletters don’t work, it is common to be confused about how to define newsletter success.

What’s it good for?
Over the past ten years, I have paid attention to newsletters. I can tell you why most don’t work. It starts with confusion about what newsletters are good for. Confusion about how to monitor success comes from that.

How many next-day phone calls?
Many marketers expect a newsletter to generate results as soon as it arrives. Most newsletters do. However, when the results expected are new sales and referrals following each issue, most newsletter issuers eventually conclude that newsletters don’t work. By the way they gauge success, they’re right.

Check your perspective.
From a sales perspective, an ineffective newsletter should be canned. But first, consider other perspectives. For example, think from the perspective of the impression left on readers. What impression would it make on you to receive two or three newsletters, then none at all, from your accountant? your lawyer? your investment advisor?

What newsletters do
Because of mismatched expectations, many who issue newsletters conclude either that newsletter success is harder to achieve than they imagined, or that newsletters just don’t work. Yet, I see something in these situations that often escapes people struggling with an unsuccessful newsletter: A newsletter shapes people’s perceptions of you.

Four Brand Effects
It can do other things, such as announce news and complement advertising; still, every newsletter is a reputation-shaping instrument of brand management. Any newsletter will:
*leave a first impression, or
*mould an already-formative impression, or
*validate a formed impression, or
*confuse a formed impression.

A newsletter makes an impression.
How does this fit into a context where more sales and good referrals are wanted now? Consider the following example.

Maintain meaningful contact.
There are people who receive newsletters from their credit union who would never attend a competing bank’s grand opening in their own neighbourhood. They’re so loyal to the credit union that they don’t want the bank’s cupcakes or door prizes. The credit union’s newsletter refreshes their loyalty every three months. It maintains meaningful contact with them. It’s a tool of client retention.

Effective at what?
The problems solved by the credit union newsletter in the example include:

*competition of extrinsic incentives (e.g. “Free gift when you sign up!”).
*vulnerability to client attrition.
*the cost of acquiring new clients.
*the opportunity cost of losing profitable clients’ future business.

Watch the numbers.
Watch-the-books managers should direct attention to:
*business per client – segmented by profitability per client.
*referrals per client – with a profile of clients providing referrals.
*client attrition – with a profile of clients lost and why.
*net increase in clientele (including clients gained and lost by all means).

Monitor over time.
Review these metrics on a quarterly basis and compare each quarter. Use this review to set newsletter performance goals in tandem with business performance goals (even if your newsletter is not a quarterly). Why not measure newsletter success this way?

Steady, no spikes.
A good newsletter might not cause a spike in sales. It can prevent losing a client who is being wooed by competitors, though. What business problems do you want to solve? Is it reasonable to expect a newsletter to help solve them?

Client relations success
Newsletters shape market perception, first and foremost, and can help to maintain hundreds of business relationships with meaningful engagement. Those who accept this and apply it wisely can find great success with newsletters. Those who expect each issue to boost sales or to bring new customers are wise to consider other methods. A good newsletter as a client-relations tool improves business measurably over time.

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Nov

23

Articles are a great way to make money online. If you are new to the internet, or a pro writing articles can be a great source of income.

Ace are totally several ways that writing articles can make you money. By submitting your articles to article directories, your articles can be used by webmasters who are looking for content to room on their websites.

The articles that you hold submitted to article directories may further be interpret by tribe who jewel them tour searching online. This could deed your writing fairly a bit of exposure.

You can avail the articles that you letter to generate gratis traffic to your website therefore that you can generate spare sales. You can prepare this by placing a link to your website guidance your article or fame your author bio.

You could besides applicability your articles to institute a website. If you occasion a website that consists of informative articles on a specific topic you can sell advertising on your website to related businesses. If you fix upon to initiate a website using your articles, you could again nook Google Adsense ads on your website and stir paid each eternity a visitor clicks on one of your Adsense ads.

You could turn your informative articles into your own ebook and sell them for a profit, or you could calm turn your articles into an email course.

Some internet marketers compose informative articles on topics related to an ally product. They for number among a individual ally link moment their articles to the ally product that they are promoting. When a lecturer clicks on the link and purchases the product the author makes a commission.

When you are writing articles to make money, one important point to remember is that you will be much more successful if your articles are informative and give the reader valuable information. It ‘ s important to build trust with your reader and actually offer the reader something of value in your article.

If you can give the reader valuable information that is useful to them, then you will be building a trusting relationship with that reader. This way when you recommend a product or website, to your reader, they will be much more likely to follow your advice because you have already given them something of value and you have already initiated a trusting relationship with them.

One other point to remember when writing articles is to keep them short. People are bombarded with information every day. Very few people have the time or the interest in reading lengthy articles. If you can give your reader interesting and valuable information in 500 to 700 words, you will find your articles getting read and getting results.

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Nov

23

However, you must know how to link to your website properly to get the full benefits of linking. If you don’t link properly, they could kill your marketing efforts.

Often times, many writers make the same mistakes. They put typically try to send someone to their website directly from their article. In the resource box, they provide a raw link with the URL of the website. Below is one of the biggest mistakes that an author can make:

“If you enjoy shopping find out how you can get cash back from your online shopping. Visit us at http://www.myayopahstore.com Click here now!”

Most often, writers will use the same generic resource box in all or their articles, no matter the topic of their writing. Unfortunately, because they use this resource box, the wrong way, they get very few benefits from their writing efforts.

Writers must understand that in order to rank high in the search engines for a keyword phrase, that the most important factor that will allow them to achieve their goal is having links from external websites using this keyword phrase linking to the writer.

If hundreds of websites say that your site is talking about Shoes, even if the keyword “shoes” is not on your site, search engines will believe the majority.

When a searcher enters “shoes”, search engines will for sure show your website. This has been proven numerous times, you can try it yourself:

Open http://Google.com and enter the following query: “worst president” without the quotes. Have a look at the #1 website (http://www.whitehouse.gov/president), the text “worst president” doesn’t exist in the page at all!

This tactic is so powerful that if you spent enough efforts into it, you could redirect people looking for Wendy’s to the Mc Donald’s website!

It’s VERY EASY to create useful links. Take the example of someone promoting a website about “shopping online”.

1. The first thing to do, is to use this keyword phrase or some variations of this keyword phrase in the anchor text of your link. If you’re not familiar with HTML, it is done like that: This HTML code creates a link like: Anchor Text

2. Then in the resource box, you have to use as many related terms as you can because search engines, especially Google, take the surrounding text into account.

Take a look at the resource box below for this article. There are several links to the website using related keyword phrases. The surrounding text is also using related terms, even if they are not links, they will help the search engines and tell them what your website is talking about. Creating such resource boxes when you submit your articles to article directories will increase ten folds the benefits of your links.

Another important point is to use different resource boxes and different anchor texts each time you submit a new article. Don’t waste your writing efforts because of a poor linking strategy! Use this tactic right now and be amazed by the results.

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Nov

23

I just finished a set of conferences with my students which inspired me to write about the most important rule of writing — writing is a process.

So many of difficulties struggling writers face occur when they ignore this simple rule. Once you embrace the fact that writing is a process rather than an event, once you recognize that the more time you give the process to work the better, then not only will writing be easier you will also write better.

Writing is a process. While that process varies somewhat based on the task and the individual writer, the basic steps it includes are the same no matter what.

First is the initial brainstorming process. No actual writing takes place in this step although there may be some note taking or non-stop writing exercises. The more time you give yourself for this process then the easier the next step will be. Experiment with various forms of brainstorming and prewriting to determine which works best for you and your various writing tasks. What may work in one type of writing may not work as well with another. The more you experiment then the more likely you will find the optimum brainstorming process for you.

Second is the drafting process. That first rough draft should be a quick and painless draft. Your main goal at this point is simply to capture the fruits of your brainstorming in one document. Just write until you have tapped your brain. Do not hold yourself back by rewriting, revising, or editing. Do not pause to worry about spelling, grammar, punctuation, or word choice. If you are conscious that you will need to fill in gaps then simply hit return twice (my usual technique) or write in all caps MORE LATER then move on. The important goal at this point is simply to capture your ideas in one place as quickly as possible. It does not have to be pretty and likely it will not be pretty, but it will be done.

Third is the revision process. This should take more than one draft to accomplish. Again, do not spend time worrying about spelling, grammar, punctuation, revising or editing. Fix the obvious errors that are distracting to you as you rework but that is not your main goal. Your main goal with this part of the process is to look at the big picture. Is your thesis clear and well supported? Are your ideas well organized and fully developed? Are there any gaps in the writing or logic? Do your ideas transition well from one to another?

Fourth is the editing process. Now is the time to worry about spelling, grammar, punctuation, and word choice. Zoom in your focus from the big picture to the sentence and paragraph level. This effort may take one or more drafts to polish your writing to the desired level.

If you are creating a more in-depth project then you may also need to add a step between brainstorming and drafting that includes research and organization which would make the writing process include five steps.

The most important part of creating your own individual writing process is to let it evolve as your skill grows. The more you refine and polish your process then the better the work you produce. The key to developing a successful writing process it to give yourself time — time to let your process evolve and time to let your writing develop. This means not to rush the development of your writing process. Let it evolve over many different projects. This also means not to rush your actual writing. Allow days to pass between various stages and drafts. The more time you allow to pass then the more work your subconscious will do for you and the fresher eyes you will be able to bring to the project.

I promise that if you remember the most important rule of writing then you will improve as a writer. Developing your own individual creative process and giving it time to work will make you a better writer.

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Nov

23

Are you trying to get organized so you have more time to write? Here are six rules guaranteed to make you more productive and more organized when you add them to your life.

1. Work with Yourself, Not Against Yourself

When you’re trying to become more organized, it’s tempting to try and fit into the existing organizing system of an “expert.” They seem organized and they promise that if you try it, you’ll be organized, too.

What’s more effective is to understand your personality and what works for you. There are MANY solutions and you may have to experiment to find the system that best fits the way you work–your mind, your body and the way you think. And this might be a combination of ideas from many different experts.

Give something new a fair trial, but if after a month or so it feels awkward or counterintuitive, let it go and find something else!

2. Focus and Pay Attention

If you find that you always seem to be busy but that you never have anything to show for it, this could be the most important tip for you.

When possible, do one thing at a time. Don’t let your mind or hands wander to another task. Picture the finished project in your mind, and focus only on that. Get in the “zone” – you’re able to be so much more effective when you’re giving your whole mind, thought and attention.

When we split our attention between different tasks (“multi-tasking”), most likely none of them will get done right, if at all. As well, you can find yourself in a perpetual state of having many “open projects” started but not completed. Each project moves forward just an inch at a time.

If you choose ONE, you can move it forward to completion much faster. To choose one, you need to estimate which project will give you the best results when it’s finished. It sometimes takes an outside perspective and feedback to help you make that choice, and a coach is a great tool for this.

Putting aside other projects clears the clutter from your mind, attention, desk, workload and focus.

3. Invest Your Time

Just like we invest our money, we have to invest our time in the best way. Setting up your new organizing systems can be considered an investment.

Applying this tip can have the greatest impact on your level of organization. By investing your time at the beginning of a project to examine how you can complete it most efficiently, you can save yourself a lot of frustration later. Saving just 20 minutes each day gives you an extra 120 hours each year.

For example, set-up a mailing station with all of the supplies you’ll need to ship out book orders. You can also set-up a schedule of weekly errands such as the bank and the post office. If you know you’ll be heading out to the post office on Wednesday, then when an order comes in on Friday you don’t need to stop what you’re doing and prepare that order immediately. You know you have a different time set aside for shipping.

4. Make a Habit of It

Once you have these plans in place, work at making them a habit. You can create a new habit (or lose a bad one!) in 21 days. For only three weeks of effort, you can create a lifetime of good working habits.

As you are creating a habit, you’ll need some kind of trigger to remind you to do it – alarms on your computer (i.e. Outlook or PDA), a “to do” list or a written schedule for the day with time blocked out for your specific tasks.

Start small with one new habit at a time, and then see if you can add more (pull back if it gets to be too much).

5. Use the Right Tools

Make sure you have the right tools handy when you need them.

From the low-tech (I only use retractable pens – the kind that “click” on and off – because there’s no caps to lose!) to the high-tech, there are many ready-made solutions out there to keep you organized. As we mentioned in Rule #1, it’s important to find tools that work FOR YOU.

Another example – did you know that if you use PayPal as your shopping cart, they’re automatically tied in with the US Post Office and you can print your shipping labels right from the PayPal site? This has been a huge time-saver for me when shipping my Organized Writer CDs.

6. Work Forward

Organize for your work ahead; don’t organize what’s already finished. We’re often tempted to organize our old bills, receipts and invoices. Sometimes we’re afraid or hesitant to move forward until we’ve finished old stuff.

It’s much more important to set-up the system and files for what’s coming at you next. Look at what has been creating the biggest stress in your life and start by improving that area going forward. Then, when you have more of your future work under control, you can deal with the old paperwork (the old bills, receipts and invoices).

As you work on bringing these six rules into your life, you’ll be amazed at how much more time and energy you have to pursue your writing and remember the number one rule – only use what works for YOU!

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Nov

23

Keep in mind there may be a good A recent chat with a friend reminded me of a copywriting lesson I learned long ago in a place far-far way (Philly): Never insult your audience. Easier said than done? Maybe. But we know there’s a fine line between insulting your audience and completely alienating them. Thank God there’s a solution:

Give your copy the “moron” test. I learned this during my days at a large business-to-business newsletter publishing company. We’d give our headlines a test to see if we could put an insulting name at the end of them – in turn killing off the headline.

Here’s an example:

Have You Complied with HR 1091?

Try adding “moron” to the end of that question. Flows pretty nicely doesn’t it? It’s almost like you’re a school teacher with a ruler standing over the reader.

You can change it to:

HR 1091 Requires Compliance by Jan. 1

Using this fact-based approach lets the reader ask his or her own compliance questions. Give the information or the germ of an idea and allow the reader to follow up on his or her own. We want to inspire thought and then subtly direct action.

Though I gave a headline as an example, you can apply the “moron” test to any part of your copy, especially the questions.

What’s the difference between an insult and a gentle nudge in your product or service’s direction? I’ve seen a few campaigns (via e-mail) where it’s obvious the goal is to shame the reader into action. An e-mail I recently received from expert e-mail marketer Stephen Pierce of the Whole Truth read, “Have you done this yet?”

Moron could easily be added to the end of that question. And though he didn’t want to insult, he did want to get the reader’s attention – and that’s just what he did. The well-written letter that accompanied that subject line was a gem – no doubt winning Stephen tons of sign-ups for his teleseminar.

The Bottom Line

With the prevalence of books from the “For Dummies” series you’ll have to weigh whether your audience has no qualms about being called a moron (or a dummy as the case may be). So measure your audience’s reaction to different tones of voice and approaches. Use these steps to create a test group of subscribers to try out your more creative e-mail newsletters and campaigns:

1. Randomly gather 15 to 20 names from your list and only send them your more alternative campaigns while sending the rest of your list more traditional information.

2. Ask you test group for feedback on the campaigns.

3. Monitor the group’s actions. Do they unsubscribe, click through or just open your e-mails?

4. Integrate some of your more successful ideas into the traditional information you give the rest of your list.

This way you have a relatively safe place to test out your tones of voice. With this technique you can find out whether your list loves – or hates – the whole moron/dummy approach to marketing.

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Nov

23

People interested in other freelance writing careers usually look upon copy editing with disdain. Copy editing doesn’t involve attention to the actual structure of a piece, they say, and involves little research and fact-chasing necessary to create a lively, memorable article or story. However, copy editing carries its own unique challenges; such as:

1) you need to pay careful attention to the basic mechanics of writing; and

2) you need to pay attention to accuracy, both in facts and in language.

Freelance copy editing isn’t just a simpler offshoot of freelance writing in general, but an important discipline in its own right — and a rewarding one.

To become a successful copy editor you need to know how to use style guides. With some exceptions, editors of newspapers, magazines, and other print publications require you to write in a homogeneous style, both to compensate for writers with occasionally sloppy spelling and usage and to ensure consistent terminology over time. (This is important with newspapers: the names of foreign leaders, organizations, and other foreign-language nouns are often subject to variant spellings.)

The most commonly used style guides include AP (Associated Press), MLA (Modern Language Association), and Chicago. Any budding freelance copy editor would do well to own a copy of each of these, and to become familiar with their use before applying for jobs. Prospective employers will not hire copy editors who lack knowledge of style guides. Use a product like StyleEase software to help with style.

Fact checking is another prime skill for copy editors, as it is a publication’s first line of defense against accusations of libel or misrepresentation. Fact-checking is a simple procedure: call the author of the article, ask for his or her sources, and, if warranted, call the sources directly to confirm quotes or statistics. Different publications will have different procedures for fact-checking, all of which should be explained when you take a job.

Beyond that, all that it takes to become a successful copy editor is a sensitivity to cumbersome phrasing, grammar, and spelling, as well as a sensitivity to an author’s personal style. Many novice copy editors take a far too forceful approach to their work, effectively rewriting a reporter or other writer’s article for them in line with style guides and their own ideas about what makes good writing. This isn’t the function of a copy editor. Yes, clarity, grammar, and other issues with writing mechanics are all important, but a writer’s ego is important as well, and a too-free hand in the editing process can alienate a publication’s staff reporters and foster general enmity.

Since rewriting someone’s article causes you more additional work as well, why would you want to do it? Instead, just try to achieve sufficient clarity while leaving as much of the original article “as-is” as you can. If there are any substantial portions of text that inhibit clarity or exhibit serious mechanical errors, talk to the writer personally before making any changes. Yes, it’s an extra step, but one that ensures professional respect in the workplace.

If you don’t want to work for a publication, there are plenty of opportunities available for freelance copy editing, both for corporations and for private individuals. Educational publications, in particular, are always looking for good copy editors, and book publishers and literary journals always have a few spots available. You can find out about these opportunities through classified ads, or by making inquiries directly to the company. There’s typically a lot of competition in these sorts of jobs, so a solid interview technique and some excellent samples are mandatory for securing work. Once you have your foot in the door, though, corporate copy editing can provide a stable — if occasionally dull — source of income.

Copy editing projects offered by individuals are another option, and one which can bring you a more varied body of work and a much more informal attitude toward style guides and format restriction. But this option carries with it some heavy caveats. Often, copy editing projects given by individuals amount to ghostwriting without appropriate compensation, and pay rates can be sketchy as well, ranging from low to nonexistent (with a promise of “resume experience,” maybe.) Although when work is consistent, low pay isn’t necessarily a problem, individuals can rarely guarantee a sufficient volume of work to ensure your livelihood and a decent career.

Before you accept individual copy editing projects, make sure that you know how much you’ll need to make per hour to make the project financially worthwhile (as well as an estimate on how many hours the project will take), and don’t accept less than that hourly rate. You may get less work with this approach, but clients won’t rip you off either — an important consideration for professional copy editors.

Copy editing is a good, low-stress writing job, enjoyable on its own merits or as practice for other freelance writing goals down the line. You can succeed as a freelance copy editor if you familiarize yourself with style guides, and have a good grasp of grammar, spelling, and style usage.

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Nov

23

Product reviews are an exceptional tool to drive traffic to your own, or any other website. They are inherently valuable and provide benefit, which is exactly what readers and webmasters are looking for. When content provides a benefit, people will read it, forward it, and link to it. As an online marketer or website owner, product reviews in particular are a great way to drive traffic to your website via linking, reprints, and click-throughs.

Saying that, in order for a product review to be an effective traffic generation tool, it must also be believable. This means that if at all possible, consider actually purchasing or trying out the product. It’s pretty much the only way to be completely knowledgeable about a product or service.

You also need to think creatively when reviewing. For example, a great product review for a hair removal system might actually have a series of reviews based on the ability of the product to remove or reduce hair over time. This type of review will most likely be linked to by many people because it is a real and demonstrative review of the product.

Here are a few things you should consider when you’re writing a review for a product or service.

1. Take the time to be thorough in your review. Every review must answer these questions:

* What does the product promise?
* How well does it achieve those goals?
* Is it a good value?
* What are the drawbacks of the product?
* Is the product easy to use?
* How does the product compare to others on the market?
* Would you buy or recommend the product? If yes, why? If no, why not?

2. Compare multiple products for more effect. Sometimes it’s easier to compare products than to simply evaluate one single product. When comparing products, it is important to remember a few things:

* Compare the same types of products.
* Compare similar attributes and features.
* Be honest about any preferences you have for one or the other.

3. Demonstrate information in a variety of ways. Can you incorporate graphics, pictures, or statistical data in your review? The more comparative information you can provide your reader, the better. Often, statistics are more easily understood when they’re conveyed in a graph, a chart or a simple photo.

Put yourself in your reader’s shoes. What would you want to know about the product or service? While it is important to be diplomatic in your reviews, it is also important to be tactfully honest. If your reviews are all positive all of the time, you’re going to loses a bit of credibility. People want the drawbacks pointed out to them too. They want both sides of the coin.

Write your reviews conversationally. This means using language most people understand. Skip the jargon and tech talk. Use language that is friendly. Break the review up into easily digested sections.

Keep to one point per paragraph and keep the paragraphs short and easy to read. Taking the time to write your review for online reading makes it easier to read, and thus easier to print, publish, and link to.

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Nov

23

Anyone who wants to make money online with their own website should learn how to write articles because “content is king”. If you want your website to appear in top positions in the organic search engine results, you will need to make sure it contains plenty of pages of unique, valuable content.

If you are not accustomed to writing, you probably think you would not be able to write worthwhile articles for publication. If you are really unable to write your own articles, you could employ a ghost writer to write articles to order or you could invest in PLR (Private Label Rights) articles. Having articles ghost-written to your order is the better solution but can be expensive.

If your budget won’t stretch to hiring a ghost-writer, buying good PLR articles would be your only real option. There are two points to note here:

1. They must be good PLR articles, the more expensive kind which are sold on a limited edition basis. Don’t waste your money on cheap PLR articles that are offered for sale to thousands of people and which read as if they had been written by a drunken foreigner.

2. PLR articles should not be used just as they come, they should be re-written to at least some extent (25% change to the content at the minimum, although more is better) but, of course, if you don’t want to do any writing at all, this is not really going to be the answer for you.

It is far better to learn how to write articles, and I believe almost anyone with normal literacy skills should be capable of producing good articles with a little effort and some practice.

Why do people assume they can’t write articles? The main reason is that writing articles is an alien activity for most people once they have left school or university. Most of us never have to write anything longer than a text message or a greeting in a birthday card, and writing articles is a skill we have to learn from scratch. This is where younger people (particularly if they are still students) have the advantage: they are quite used to essay writing for school or college, so they can easily adapt to writing articles.

If you are up for the challenge of learning how to write articles, there is no shortage of resources to help you: just doing a simple search online will locate numerous articles on the subject of writing in general and writing ezine articles in particular. You can also download (free of charge) my book, Ezine Article Writing – 10 Steps To Success, from my website. You can work through all 10 steps at your own speed but, first of all, I would recommend studying the chapter about how to structure an ezine article. Once you understand how to structure an article, and have completed your first article, becoming proficient at article writing is just a matter of practicing.

The hardest article you will ever have to write is article number one.

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Nov

1

If we were to try to list all the different article writing styles that exist or will exist, we’d probably end up with an encyclopedia, because writing styles are like fingerprints. No two are completely alike.

But there are some basic development structures that are, more often than not, used by the vast majority of article composers.

After all, there are very few reasons why you’d want to write an article in the first place, and so every article written will most likely have a similar purpose based on these few motives.

For example, you have the desire to either sell a product, build content for your website, establish yourself as an expert in your field, any combination of these, or all of the above.

That’s about it, unless it’s merely your job.

So there’s usually some fundamental similarities among articles that can be drawn upon when you’re setting out to write one yourself.

Take a look . . .

1. Product Introduction and Advertisement

When writing an article, it’s not customarily wise to blatantly advertise your product directly. Readers are looking for information that will help them understand how to do something, or for recommendations about what to use.

If they wanted to be advertised to, they’re simply go to the Classifieds and pick out the best product for the money.

So when you’re setting out to write an article about a product, it’s best to build your article loosely around the product without actually naming it or describing it.

That’s what your sales page is for, right?

Thus when you want to write an article introducing a product, set out to create a scenario describing a situation where a product like you’re marketing could be used.

Start with the problem that needs solving and conclude with some possible solutions. What you’re doing is building an argument and leading the reader to an obvious conclusion. Finish it off with your bio box that leads them to your sales page.

2. Building Content

The key to building good, solid content for your website is somewhat different than writing an article to introduce your product. With your product introduction, your article is, obviously, product driven.

But when you want to build content, your motivation would be more niche driven, or keyword specific.

The objective is to fill your website with keyword rich article content to entice the Search Engines to spider your site with as much enthusiasm as possible. The more information you can supply on a specific topic, the more your site will be viewed as important and useful to general web surfer.

The Search Engines want people to use them, so when they find such a website, they’re more than happy to list it.

So to accomplish this, your article would start out with a single keyword or key phrase that’s specific to your website to establish the purpose behind it.

By sticking to this specific topic, you’ll be assuring yourself of a well written article that fits right in with your website’s theme.

3. Establishing Yourself as an Expert

Of all the reasons for writing articles, this one should be viewed as a long range approach. The concept behind it is to gradually produce articles based on one particular field in order for your readers to learn to associate your name with that one field.

The intended outcome is to establish yourself as a teacher, and one who has good recommendations to give. This, in turn, will help you develop a following of people who would actually go out of their way to find articles you’ve written.

This is a great way to build a mailing list too.

Once you’ve written several articles about a topic, you can then add a link in your bio box to a free report or ebook. When the readers click on the link, they’re taken to a page that requires them to sign up to get the free publication.

So the more expertise you show in your articles, the more sign ups you’ll get.

4. Combinations

Of course you can combine any of these methods and still come off with some great articles. However, you’d want to want to build on one method and incorporate the others in with less enthusiasm.

For example, you’d be hard pressed to prove yourself an expert and build a following if your articles were always obvious product endorsements. And your content building efforts would suffer if every article was more about your expertise than the niche topic its supposed to be about.

So though its possible, you’re best bet would be to choose one method, or one purpose and stick with it for each article.

Whichever method you choose, its vital that you provide good quality work. Articles are a lot like Classifieds in one important way. A good one can entice almost assured positive response, and a bad one . . .

Well you know the answer to that.

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Oct

31

You have a business; you are new and want to build a client list. However, the public doesn’t know much about you.

One of the best ways to build the relations, credibility and to help get people to know more about you and your area of expertise is to write articles. People are always looking for good articles for their websites, blogs and newsletters. The important words here are good and content.

Good articles are content rich. The help the reader understand that which you are writing about. It gives them insight, whether it is about Business, Communication, Health or any number of subjects.
When you provide an article for your reader, whether you wrote it or published it, you are doing your clients a service by educating them in the areas that they wish to learn. Moreover, your credibility can be built or diminished by the article.
Articles also help to keep your website updated and helped to increase your search engine ratings.
Stagnate websites that never change, get a much lower rating with Google. As well, do not encourage your audience to come back. They are thinking, ok, I saw it.

A summary of the benefits are:

For the author, they:

Increased Exposure
Give Credibility (You show your expertise)
Develop Relations (People get to know you better)
Create links to your site
Give you free Publicity

For the Publisher or Website Owner, it provides:

Content
Related Articles that you don’t have to write
Reference and information that you don’t have to write
A vast resource of free information

However, it is important to remember that there can be a downside. Of which you can avoid, once you understand what it is.

There is nothing worse than reading an article that is nothing more than a sales letter, a news release or an inflated glorified piece on how wonderful you are. You need to give the public something that they can use.
Then they are much more likely to follow your link in your resource box, back to your site to find out more about you.

Remember, that in each article, you are communication something about you. You want the message that be one that encourages people to want to get to know you better, to learn more about you know and to become one of your clients or subscribers.

In your resource box, make sure you are clear, stating who you are and where they can find out more about you.
Most article directories and magazines have set limits on the size and amount of information you can place so it is important to ensure it is accurate and inviting. You are not writing articles just for praise and admiration. You do have a business to run and bills to pay. Even if you are a millionaire and want to write just for the shear joy of it and love to teach for free, your resource box is still important, as you would want the readers to know that the information came from a credible source.

So go ahead and get started. Don’t stop at one article, it can easily become buried.. Make it a habit and write them regularly whether it is once a week or once a month. And remember, have fun doing them.

“To Master Communication
is to Master Wealth”

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Oct

31

You have completed your mss, you have even written a cover letter to enclose with your mss, but still, that is not enough! You need a synopsis of your work to add to them as well.

What is a synopsis?

A synopsis is a summary of your work. You must always enclose a synopsis with your mss. Do not expect the editor/publisher to read your mss without it, as they do not have much time available. Your synopsis will tell them if it is worth reading further on. So, it is important to write a good synopsis , as it is this document that represents and will sell your work.

How to write a synopsis.

First write the title of your work, followed by your name.

Then write the word SYNOPSIS in the middle.

e.g.

TURTLES
By Jason Brown

SYNOPSIS

Now, try to be brief and precise. This is only the outline of your work, so skip details or any unnecessary information.

Let us suppose you have written a book about Turtles. You can start:

‘The proposed book, aimed at pet lovers and pet owners would extol the…’

(you must state who your book is aimed at and what it is about)

Then you can add a new paragraph:

‘The book would fill a much needed gap in the market because…’

(You must justify the need for your book. Try to find a good reason, so as to persuade the prospective publisher that it is worth investing on your work.)

Now, go for the lay out of your book. You could write:

‘It is suggested that the book should contain 10 chapters on the breeds..’

The introductory chapter would deal with the…followed by a chapter on…’

Finally, you can end:

‘It is considered that chapters would also be included on…’

Bear in mind that in your synopsis you are marketing an idea, which will be backed up with a specimen chapter and a list of chapters.

You must be original. Publishers need a fresh approach, even if the subject you have written about is common.

Be brief. No more than 1000 words ( original 50,000) or less. Usually one A4 page sheet is enough. The shorter, the better.

Write your name, address contact numbers (e-mail) at the end of the synopsis.

In the case of a novel, write down the plot of the story in one page. Keep the main points and discard the rest. The publisher will only want to know what your story is about, the basics of the plot, and what happens in the end. If he likes it, he will go on to read your specimen copy.

Be prepared to wait for a long time before you get a reply. Do not call the publisher and do not send a fax. Be patient. However, if you don’t get a reply in the specified time, write or e mail to the publisher. e.g. You can say:

Dear Mr. Brown, (publisher’s name)

I wonder what has happened to my novel, (title) , sent to you on (date).

I would be grateful if you could send me a reply at your earliest convenience.

Sincerely,

Mary Smith (your name)

That’s all. Now, you can start writing your synopsis.

GOOD LUCK!

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Oct

31

Internet is all about providing information to people. That’s why there is a huge demand for informative articles that other webmasters can use on their sites. But although you can write them yourself, there are times when you need some assistance in order to provide content to your visitors or for other purposes.

You may need to hire a writer because of time restraints or because you are not familiar with certain topics. By hiring a writer, you can focus on other tasks and have your content written by other experienced people.

There are several points to notice to get the proper content you need:

- Find out what kind of article you want to outsource.
Decide the main purpose of the article. Do you want to use it as content for your website, submit to article directory or as newsletter? Is it intended to presell a product or just to get inbound links to your website? Prepare the keywords for the article.

- Look for writers
Visit freelance websites like elance.com and browse the profile of some writers. Usually, they provide their past works to show their writing ability. Check out the quality of their work. Don’t forget to notice some comments from their own customers. But remember that no one is perfect.

The rate of an article is around $5 to $35, but usually you have to order more than one article to meet a minimum order. The rules may vary.

It is up to you whether you want to invite certain writers or not. Some writers can write a topic in details because of their background. The cost of hiring a writer is variable depending on the level of expertise required, the amount of research needed and the nature of the assignment.

Make sure to tell them clearly about the right you want to have with the articles. If you don’t want any restriction of using the articles, tell them now. You may also think to not allow the writer to use his works for other purposes (e.g resell them).

-Checking
Check the articles after you receive them. Make sure the writer you are hiring follow your guidelines. Make a note of his or her work. Can he provide quality work and respect your needs and deadline?

By outsourcing the writing task, you will have more time to focus on other work you like. You will free up more time for marketing and advertising.

Finally, don’t forget to keep up with the latest information related to your industry, too. So you will know which topic is being hot and profitable.

Hiring writers is a great way to provide useful content for your website’s visitors easily. So give it a try.

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Oct

31

Whether you are just starting out with your online business or you are seasoned pro, writing and distributing articles is one of the most effective and low-cost ways to drive lots of targeted traffic to your site. Writing articles and submitting them to the article directories will get you free traffic when people click on the link in your resource box. It is also a great way to improve search engine rankings, since you will have plenty of incoming links to your site. Let’s take a look at how you can get started writing articles. Here are a few tips to get you started.

Write a Top Ten List

An easy way to get started with an article is to come up with a Top Ten List. Find a topic related to your business and jot down ten reasons why someone should purchase your product or offer advice on a topic that’s related to your website. Examples would be top ten ways to get your baby to sleep through the night, top ten reasons to write articles, or top ten reasons to buy car insurance. Once you have your list of ten items, write a little paragraph about each, explaining the reason in a little more detail.

Next you add an introductory paragraph that pulls the reader into your list. For example an introduction to the baby sleeping through the night article could mention how hard it is to make it through the day and how sleep deprived you are until you get your baby to sleep through the night. Then close your article either by summing up what you just told them in your top ten lists or encouraging them to act on what you just told them about.

Congratulations, you just wrote an article. Of course you can easily shorten this to a top 5 list. Just write a little more about each of your points.

Record Your Article

Some people prefer recording themselves while they are talking about a particular topic and then transcribing and editing it into an article. If you have an easier time talking about a particular topic than writing about it, this may be a great option for you. Most MP3 players now come with a record option, or you can pick up a cheap tape-recorder. Pick a topic and just start talking as if you were explaining it to a friend. Just start babbling and the ideas will start to flow. Now listen to your tape. Write down and arrange the major points you mad in order. Add an intro and a closing and you have another article.

Hire a Ghost Writer

If you are having a hard time writing articles, or just don’t have the time to do it, you can still benefit from article marketing by hiring a ghostwriter. Ghost Writers will write unique articles for you that become your intellectual property. You can post them as your own work to your site, your blog, as well as the article directories. You can find a ghost writer on sites like elance. There are also some freelance writers with their own websites out there. You can usually buy articles anywhere from $5 – $65.

Write an Outline and Have Someone Else Turn it into an Article

Another option if you don’t want to do all the writing yourself is for you to write a basic outline of the article and the point you want to bring across. Jot down any ideas you have for the article, then ask a friend or hire someone to flesh it out for you into an article. You may be more comfortable with passing these articles off as your own, since the content of the article was your original idea. Someone else just put it into an article format for you.

There is no reason for you not to get started with article marketing one way or the other. Get a few articles out there and then sit back and watch the traffic come in. You’ll be so impressed by the results you can get even from a handful of article, you’ll be writing them and submitting them all the time.

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Oct

31

It is pretty obvious that content is king online. It is also obvious that writing more content and submitting them to other sites will help boost your popularity and bring more visitors to your site.

So why wouldn’t you help boost those pages that have your articles on them?

I want to share a small tip that will help boost your articles popularity all over the world.

See, most of us who do write articles are mainly concerned about getting their articles published. Well why wouldn’t you reward those who publish your articles?

I am consistently finding ways to boost pr ratings for ALL of my pages within my site, you should be too. If we are all trying to do this, then why don’t we help boost our articles on other sites!

Here’s an example of this…

I have an article titled:
“Getting A Better Rank For All Your Pages”

Now simply listing this article on my site isn’t enough. I also promote and submit this article wherever I can. If by chance a web site publishes my article, I will reward that site by adding a link on my site were that article is listed.

In fact, if you’ve seen my marketing tip articles, there is a small resource box at the bottom of each article that links to all the sites that have listed that specific article. Being more specific, I don’t link to their main page, I link to my article.

Here’s what that accomplishes…

Let’s say your article is listed on “Articles R Us” and you want your article to be found by anyone who searches for that company, boosting your pr rating for your article on “Articles R Us” will help you get more visitors from that site.

See, it’s not only about listing your articles because we would all like to have our articles found right away and 1st. Don’t miss the chance to gain more visitors by letting your article die out on the site that you listed it in.

What if all your articles listed on other sites, had a pr rating in google of (pr4) or more? That would be great!

That would be great because we all know that Google rewards your link popularity when listed in a page that is pr4 or more!

So don’t be shy to reward those who list your articles, doing so will only boost your search engine ranking and also give you a lot more visitors than before!

—————————————————————-

In this article you will learn how writing an article on the subject you love the most will help you bring more visitors to your site! Not only will your traffic boost but you’ll also be placing yourself as the professional in your field.

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Oct

31

Do you suffer from writer’s block? Is there a pending project you are putting off because you lack the inspiration to even get it started? You certainly are not alone. At various times you will go through extended periods of energetic writing as well as lengthy dry spells. Here are some tips you may want to consider to help you keep those slow times to a minimum.

Idea Mining If you do not have a specific topic in mind, start brainstorming to come up with a variety of topics. I get plenty of my ideas when I take a thirty minute brisk walk through my neighborhood. Watching rabbits eating clover, observing colorful roses, and listening to the sweet conversation of cardinals puts me at ease. When I am relaxed, I can think much more clearly. It sure beats sitting in front of my computer fretting about my work! Find something that brings out the inspiration in you.

Get Interested Writing on a topic that interests you is much easier to do than when you must write about a topic that you either: a) do not find interesting, or b) you are not particularly knowledgeable about. You can raise your interest by researching the topic. Read other online articles, go to the library and read a chapter or two in a related book, or contact someone familiar with the subject at hand [an enthusiatic expert is best]. After a certain amount of research your curiosity should be piqued which will help fuel your interest in the topic.

Make an Outline Write a topic sentence and then “bullet” three or four key points that you want to make. Expand each point into one paragraph each; collectively these points will comprise the body of your article. A brief conclusion [summation] tying all the points together at the end of the article will bring things “to a wrap.”

Sit on it No, I am not being obscene. Rather, once you have written your article put it aside for a day or two and then come back to it. A fresh perspective has a way in helping you craft a better article. More than likely you will catch grammatical errors, locate incomplete or unclear thoughts, or find errors in punctuation by stepping back for a period of time.

You can overcome writer’s block by following the above steps. If you find yourself hindered by the “paralysis of analysis” when it comes to selecting a winning topic, then you must step away, regroup, and come back only when sufficiently inspired. Writing with clear purpose and enthusiasm will happen once you put your writer’s block beyond you.

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