There are hundreds of them on the World Wide Web. We come across them each and every day but are they effectual? Do they really make you want to actually carry out the thing they are asking you to do – which is typically to sign up for an email list? What are we talking about? Why, squeeze pages, of course.
What exactly is a Squeeze Page?
It sounds like it has perhaps something to do with fruit. What you are squeezing is definitely not produce but people. You want their contact info for your list. Whether you are searching for product sales leads or subscribers, a squeeze page is an efficient technique to get what you want.
A squeeze page is in actual fact a landing page. It might be your home page on your website, but if you are operating more than one marketing campaign, it may be a separate website page, the objective of which is to urge folks to opt-in to your email list in trade for something. What might they opt-in for? It might be newsletters, no cost reports, complimentary analysis, complimentary catalogs and the like. You choose who you are looking for and what media will dig up the names and email addresses for you.
These website pages are vital because their sole intention is to induce the reader to complete an action that has been prearranged by you. The “act” does not involve product sales directly. You desire to gain the confidence of your prospective purchaser before you solicit them to think about buying something from you. Indeed one benefit you will achieve here is a list of targeted subscribers that are inside your target market. Somebody who is not interested will not sign up.
Applying a squeeze page as a product sales page can draw folks who are not within your intended market. If you publicize a page that offers “get rich quick” scenarios, you are certain to obtain plenty of takers but not the ones you would like. As an alternative publish a website page that offers “reputable website business ideas” and gather the ones you want.
Characteristics of a Squeeze Page
Folks shell out a bunch of capital to have squeeze pages constructed for them. Through this website page, you ought to pull out all of the stops to get noticed by your niche. So, let’s start at the top, the top of the page that is.
1. Headline. Visitors glance over pages when they read on the World Wide Web. Your headline may be the sole occasion to secure their attention. Sum that up in a few words and exploit it as your heading: “The Only List Building Solution You Will Ever Need!” Do not forget to use the very same keywords you researched for your website.
2. Get personal. Share a revealing account that is applicable to your subject. Maybe you had a bad habit you wanted to beat. Present the reader insight into your issue and how you solved it.
3. Get user-friendly. Draw on bullet points and numbered passages to gain the reader’s attention. Emboldened wording stands out and lets the reader take a quick look to find out if you have to say something that they aspire to pay attention to.
4. The action. Do not forget to embody what you wish for them to accomplish. If it is signing up for something, instruct them how to execute it and what they will gain. Have your opt-in form clearly labeled with a link to your site.
A squeeze page is one great way of creating a targeted list of interested individuals who will hopefully turn into patrons. They are a notable technique to not just grow your list, but potentially your profits as well.