How To Write A Problem Solving Article

Oct

If you are like me then topics and ideas for writing articles about my product, service or niche can be tricky and getting started even worse.

You will probably know the problems people have in your industry. If you don’t then you should find out by asking your customers or searching on the internet. Forums can be a great source for finding problems people in your market suffer.

Over time I have found that writing to a formula works well as it gives you something to hang your words on and breaks up the writing into manageable chunks.

The problem solving article works so well because you have the opportunity to show that you know what you are talking about and help the reader at the same time. You build a relationship and they are more receptive to purchasing your services or products as a result.

Here is a simple formula that breaks up the task of writing your article into simple chunks that will make writing your next article a breeze.

Generally there are two main types of problem solving article:

“How to Articles” (eg “How to write the perfect article”)

“Tips & Tricks” (eg “10 ways to promote your article”)

Make the title of your article compelling to draw people in. Also, try to make your title unique that way when you search for it in the search engines (using the title of your article in quotes) you will know that all the entries which come up will be for your article.

Your opening sentence is vital. You need to grab the attention of the reader or they will not read your article. Here are some ideas to get you started:

Did you know that…

How many times have you…

Here’s an easy way to…

Next state the problem and make your first point followed by a more in-depth description. State your other points and go into more details for each.

Once you have finished making your points begin to wrap up your article with a summary and conclusion.

Finally you should end you master piece of problem solving with a call to action to get the reader to think or do something. That way when they see your resource box they are more likely to click on the link to your site or call you up.

Always check to make sure that your title still makes sense with respect to your article. Double check to make sure there are no spelling or grammatical errors.

So that’s it. Problem solving articles help you build a strong relationship with your readers (customers) and are easy to write when you follow the simple formula.

Now go write your article and watch your business grow.

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Common Mistakes When Article Writing

By Domain Expert

Oct

As an article directory owner, there are several common mistakes that many article authors make, some of which may directly affect how successful an article is in its purpose of website promotion.

One of the most common errors that are made is not reading over an article to check for spelling errors. Although it is understandable that the occasional spelling mistake may go unnoticed, it is not uncommon to find articles with dozens of errors throughout. This immediately conveys that the article author is not as bothered about the article as they should be and is merely using it to try and get their resource box link out to as many sites as possible.

But what about human visitors using article directories?

In order to gain traffic directly from article directories it is important that the article is interesting but also grammatically correct and spell checked, so that readers will respect the article and will be more likely to read it to the end and follow the resource box link. An article author who does not spell check an article after completion is not only missing out on a lot of promotion and wasting time submitting to article directories that reject the article, but also from the direct traffic that could have been received from the directories that do accept it.

One surprising mistake that is made by some, although not as common as spelling and grammatical errors, is an incorrect/broken link provided in the resource area. This area is meant to be the section where a reader will read a brief promotional segment about what you and your website offers and then to hopefully follow the link to your site. However, on occasions mistakes are made in the URL. For example I have noticed a website with an URL such as “mypetdog.com” spelt as “myptedog.com”. This is an obvious typo which many article directory owners will notice and correct, however it is possible that a lot of traffic and link popularity is being lost from directory owners who miss the error and accept the article “as is”.

Another mistake, and one that is a pet hate of many article directory owners, is article authors who do not read a sites terms of service and article submission guidelines prior to submission. This is shown repeatedly when authors submit articles with more links in the resource box, for example, or directly linking to an affiliate program. Although many errors are corrected by article directory owners, there are some that are simply rejecting articles that do not abide by the submission guidelines, as there are so many others to review that there is no time to correct articles.

To increase the likelihood of an article being accepted, ensure that the layout is correctly formatted. This is to say that the article is not formatted to a specific line width but instead should flow to the end of the line and onto the following line. Space paragraphs clearly as paragraphs with a line space between them.

Probably the biggest point to remember here is to double check an article before submission. If possible, also have a friend read the article to check for errors. Doing so will allow for the best possible results to be gained from the submission.

Writing For Pleasing Profits: Writing A Sales Letter Well

By Domain Expert

Oct

When you first read a professionally written sales letter, you can find yourself gripped by the words, held in awe by the language, and, finally, reaching for your wallet so that you can pay for your future purchase. You might also find yourself surprised: how can such a letter exert so much power in only a single page, with brilliant illustrations, and only a few paragraphs of text?

The answer is not so much in skillfully writing words. To write a sales letter, you need people skills: you need to know what touches people, what makes them happy, what clicks with them, what makes them excited, and what pushes them to finally spend their hard-earned money to buy something. Your job as a sales letter writer is to sell not by writing well, but by striking a balance: you have to be exciting without being sensational, and you need to be as truthful about your product as possible, playing on its strengths and using these strengths to fuel your letter.

Many sales letter writers make the mistake of thinking that they must sell something, and using this mentality to fuel the task of writing a sales letter. The job, however, can be more complicated than that. Your starting mentality should be geared toward speaking to a person directly, and touching that person’s life; if you are able to get in touch with a person’s needs and wants, then you can make that person buy something without even trying to sell the product.

Before you start writing that sales letter, you need to remember what it feels like to be a customer. If you were being sold something, would you like a product or service that catered exactly to your needs, or would you buy something only because someone said it looked or felt nice? Would you like a product or service that was marketed as cheap but useless, or a little bit expensive but infinitely useful? Put yourself in your customer’s shoes before writing your sales letter.

The meat of a sales letter is not only in its message, but in its language. Many sales letter writers think that they have to speak formally, as this connotes respect; other sales letter writers think that they can use casual language, as this seems to put a sales letter writer in the midst of the masses. Overly formal language can alienate your customer, when what you really want to do is attract them to your company. Overly casual language can annoy your customer, when what you really want to do is make them feel that they need you.

Strike the balance between formality and casual conversation. You do not need to go overboard with the greetings, and neither should you gush with excitement so that you seem more a hyperactive marketer high on uppers than a marketing expert showing the value of the product or service that he or she is trying to sell. You may need to do a lot of writing to practice this style, and you might need to try out your skills on your friends to see how well you are reaching out to them.

A sales letter should be formatted correctly. Although this might seem like a confining rule, it can actually work to your advantage: if your sales letter is well organized, it can make your customers feel that your company is well organized as well. A neat sales letter reflects a neat, confident company; clutter your sales letter with useless logos and words, and your company can appear like a trivial, amateur attempt at doing business.

Basically, your sales letter starts with a greeting to the customer. Avoid using the generic “To whom it may concern,” or any other address that can make the letter look like a shoot-anywhere document. Address your customer by name: this not only makes the customer feel respected, but it gives a personal touch to the sales letter.

The letter’s body should be as succinct as possible, and should include, if possible, images of your products or services in action. In a few paragraphs, elaborate on a customer’s need for something, and on the lack of products or services on the market that have been made to meet this need. Proceed by describing your company briefly, and why your company is best suited to meeting the need through a product or service that the company provides.

You can then proceed to describe your product and service. If you have customer testimonials, include only a few; choose testimonials that do not sound gushy, sentimental, or overblown. Customers can sense if they are being led on, so be brief and true to your product or service. When you have fully but briefly described what you can offer, provide price information, and how customers can get in touch with you in order to buy the product or service.

Sign your name at the end of the letter. This gives an additional personal touch to the letter, and makes the customer feel that he or she is really the target of the letter. If you can master all these techniques and strike the balance perfectly, you can write a sales letter well and get the profits that you want.

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Without Search Engine Optimisation Your Website Could Be Lost

By Domain Expert

Oct

Building a great internet site is a wonderful achievement. But it could also be a complete waste of your time and money unless potential clients can find it. Search Engine Optimisation (SEO) is one way to ensure your site is seen in the most crowded marketplace ever conceived.

SO WHAT IS SEARCH ENGINE OPTIMISATION (SEO)?

To understand Search Engine Optimisation you must first consider how people actually look for – and eventually find – products and services on the web.

Research shows that more than 80 per cent of the world’s 290 million internet users (10 million of them in Australia) use search engines to find what they’re after.

There are many search engines available to consumers – the better known include Google and Yahoo! – but in general they all work the same way. Typically a person will enter a keyword or phrase into the search engine and immediately receive a list of recommended web pages.

Internet users are impatient, which means they seldom scan though more than a page or two of search results, and generally only access sites listed at the top of the page. If you want to be seen, your site must not only appear on a list of search results, it must rank towards the very top.

Open a search engine and type in a word or phrase someone searching for your company might use – if you fail to appear in a prominent position, chances are your site has not been search engine optimised. Without optimisation, your site is about as effective as an advertisement floating in the middle of the ocean.

HOW DO SEARCH ENGINES RANK INTERNET SITES?

Search engines regularly dispatch ‘spiders’ or ‘robots’ (aka bots) to collect information on websites. Using an algorithm – a set of complex formulas or rules – the search engine evaluates each website’s relevance and then ranks it accordingly.

These algorithms are unique to each search engine, they are highly secret and they change all the time. But in general they all obey a basic set of rules. That means it is possible improve your chances of a better ranking by ensuring your website has the most appropriate content, and that the content is structured in a search engine-friendly way – this process is known as Search Engine Optimisation.

Search Engine Optimisation is not an exact science. It requires trial and error, and there is never a guarantee of success. But without Search Engine Optimisation your website is almost guaranteed of not being seen.

Of course there are other ways of reaching potential clients. You could, for example, spend money to advertise on a search engine, and only have your advertisement appear when people search for particular keywords. That is valid way to increase your chances of reaching customers. But studies have shown people using the internet tend to trust and visit the free listings more than paid listings.

HOW DO YOU GET STARTED ON SEARCH ENGINE OPTIMISATION?

First you need to find out if your site is actually being indexed by a search engine.

Open a search engine and type your company name in the search box. If you appear in the results it means that spiders or robots have located your site. They will place the site into a memory bank, and visit it from time to time to update their information.

If your site it not listed you could consider submitting your site to search engines. This will not guarantee that they will list you, but it won’t hurt to try. A word of advice – do not submit your site multiple times as this will only annoy the search engine people, and you need to be on their good side.

Some search engines will not accept submissions – they prefer to find your site themselves. And some simply draw their information from other search engines (a disclaimer should alert you to this practice), which makes it pointless submitting your site to them.

Once you are confident your site is being indexed, you need to identify keywords – these are the terms a potential visitor might enter into a search engine when looking for your product, service or company.

Finding the right keywords is a pivotal component of Search Engine Optimisation. There are applications that allow you to test each word by showing how popular it is and how often it is used – the result might surprise you.

A good way to find keywords is to visit a competitor’s website and see what it has listed. To do this, open their site and click on ‘view source’ – a heap of what looks like gibberish will come up, but find a line which says ‘

Writing A Sales Letter: Practice Tips On Making The Pitch

By Domain Expert

Oct

The meat of any sales letter lies in its ability to make readers pull out their wallets and buy a product or service. Making a sales pitch is difficult enough off paper; on paper, it has to be quick, terse, and convincing. A sales pitch has to be brief, but neither too short so that it appears hurried, nor too long so that it becomes less and less believable as the sentences run by. A sales pitch also has to be eager, but neither too eager so that the reader is tired out reading it, nor too staid so that the reader ends up bored to death.

Writing a sales letter pitch is difficult, but you can practice writing it by following these simple tips.

- If you are in the marketing or sales department of a company, writing a sales letter will be inevitable business for you. You might not be assigned the job at once, but this should be no excuse for you not to practice. Do not wait until you are given a sales letter to write. Start practicing, so that when you finally get sales letter writing duties, you are already an expert at the art and craft.

- Buy a good book of style and usage. Writing a sales letter does not merely mean putting together sentences and disregarding grammar, spelling, and punctuation rules. You need to watch your language, and now, more than ever, simply because it is your only weapon in fighting your big sales battles. A poorly-written sales letter can turn off customers faster than a poor product or service. After all, customers will not care about what you sell until they know that you care about them first. If you cannot care for your grammar and writing skills, then why should they buy anything from you? The last thing anyone needs is a careless person, and your customers know that.

- Practice the craft on products or services that you are familiar with. Start practicing writing sales letters on a product or service that you actually like and use. Although this sounds easy, it can actually be difficult. How do you make a product or service sound good without sounding like you are hollering your praises out? How can your favorite shampoo sell without you having to showcase how beautiful your hair has turned out? How can you make your potential customers get that spa treatment of their dreams without you sounding like the spa paid you millions to make the endorsement?

- The best writers are those who can sound interested in something that they do not even remotely like. This can be a good practice exercise for you if you have already sharpened your writing skills for the previous exercise. Pick a product or service that you do not like, and try to endorse it. This can prepare you for the times when you might be assigned to do a sales letter on a product or service that you do not believe in; you can always opt out and tell your boss that you do not want to get in the way of your principles, but this option is one of the biggest no-no’s in the sales and marketing world.

- As soon as you know how to get your sales pitch out, it’s time to trim it down. The best sales pitches are no more than a few hundred words long. When writing a sales letter, you need to keep your words convincing, but to a minimum. Remember, not all your readers have all the time in the world to listen to what you say. You need to make your little letter worth their while.

Look back at all your previous exercises and count how many words you used in describing a product or service that you liked, or did not like. How many words did you use? Did you use five hundred or two thousand words? Keep exercising: write the same sales pitch over again, with fewer words this time, but with the meat of your pitch still in it. Keep on trimming your pitch until you are left with nothing but the convincing summary of your endorsement.

Writing a sales letter can be difficult if you do not know how to make a sales pitch. As with any other letter, you need to be formal and respectful, but not stiff and boring. You need all your skills as a writer and salesperson, and you need to put them all into practice. So what are you waiting for? Pick up that pen, or get to that keyboard, and start writing a sales letter!

Article Writing – The 5 Benefits Of Writing A Your Article

By Domain Expert

Oct

Writing articles is a great way to promote your business, no matter what kind of business you are in, writing articles work for you.

Many people don’t realize the power of writing article, or the influence that an article could bring. It is common for people to hear about writing articles and submitting them to article directories, but it is not so common for people to do it.

Since even writing one article takes time, the lazy internet marketer won’t do it. But those that are willing to take time to write and submit them will truly generate a good amount of traffic to their website.

Article Authors recognize and understand that this technique is powerful, that’s why they will take their time and write a decent article and submit it to Article Directories.

Here are some benefits that you will get will you start now and submit your articles.

Submitting your article to article Directories won’t cost you a dime
It won’t cost you anything to submit your articles to article directory. It takes time, but it won’t cost you anything other than that. But this method of driving traffic to your website will have a long term affect.

You will be recognize as expert in your field
When you write decent articles that filled with valuable information, people respect you, they will think you as a teacher because you know something that they don’t know.
You could generate more sales
Do you realize that writing an article is similar to writing a sales copy? Although both have different purposes, but it is the same principle “One drives traffic, another generate sales”. If an article would help you generate more sales, are you willing to do it?

You could build a good opt-in list
I really like this one, writing an article could help you build your opt-in list. You simple add your link to your article and grab their email address. Of course, you’ll need to be more natural way. A great example is www.articleunlimited.com; you’ll find an article e-course when you sign up for it.

An opening opportunity to do joint ventures or find a business partner
I know a friend of mine have used this method to find his partner. Since he wrote many articles, people who found his articles are interested in what he is writing, and they offer an opportunity to him to be joint ventures or business partner.

You could do much more with you article if you take the time to write one. It doesn’t have to be 1000 words long, it depends on the information that you gave out, that’s what all matter the most.

Writing articles is great way to drive traffic to your website. Don’t underestimate the power of article writings. The more you write, the more you enjoy writing it, and the better your article will be.

What You Need To Know About Writing For The Web

By Domain Expert

Oct

When it comes to the world of web design, the website copy is often the last thing considered. Most people cut and paste in a section of their latest brochure or sales pitch, after all, it already showcases everything they need to say about their product or service, right? Wrong. Companies often get so bogged down by the look and feel of their website, they forget to spend the same time and focus on their web copy.

Words matter. You have 10 seconds to hook the reader and get them interested in what you have to offer. Users dive straight into the text and often ignore the images, so if a user visits your site and wonders what it’s about, you know you have some work to do. Consider the following web copy guidelines when tackling writing for the web:

• Assess your goal
• Consider your audience
• Authority
• Currency
• Objectivity

Assess your goal
Decide what goal you want to fulfill with your website. Is it a place users can come for information, or are you selling a product? Either way, by identifying your main focus, you’ll stay on track, and reach your target audience. The web copy is the hook to catch the user and keep them interested and engaged.

How can you assess your goal? Consider these tips when taking your first steps:
If you’re selling a product: Your goal will be to drive up online sales. Your focus: to create an online space that makes finding and buying your product quick and easy.

If you’re marketing a service: Your goal will be to offer useful information about your service that will build trust and customer loyalty. One great way is to design an online brochure.

You’re providing information: Your goal is to share information with a group of readers i.e.: telling your customers about your site. To meet this goal, you could develop web friendly information on your business. You’ll know you’re successful when customers report that they found the site helpful.

Consider your audience
How do you identify your target audience? Ask yourself some questions, such as “Is the website geared to business professionals?’ ‘Is the information directed to novices or experts?’ If your web content is directed to the right target audience, you’ll write in a voice they identify and relate to.

Determine what information a user will expect to find when they hit your site. Then, generate your website copy and test out the content with target audience members. No one can direct you like your audience, so use the feedback to guide you to the right approach. You can also check out other credible websites and use them as a resource to help get you going in the right direction.

Authority
Take responsibility for the content on your website. This will establish you as an authority and build your credibility with the user.

• Identify the author

• Identify your authority – State any qualifications or professional standing that make you an authority on the product or service you are writing about. Make sure the qualifications can be verified.

• Ensure your contact information is up to date and easy to use. If you post an email address, ensure it is valid and checked often.

• Ensure a disclaimer is added when an author’s credentials are not appropriate or good enough to ensure the accuracy of the content.

• Indicate if the website is personal and has no commercial purpose. Let the user know if you are an educational institution or a not-for-profit company.

Currency
Keep the website fresh and current. It will also reinforce your credibility with the user.

• Make sure your website is always available. Consider changing service provider if you experience frequent down time.

• Keep content up to date. Indicate when pages are written or updated.

• Make sure it’s complete. Eliminate any “under-construction” pages or sections

• Check frequently for broken links to internal and external pages.

• Check to make sure interactive pages such as feedback forms work.

Objectivity

Maintain objectivity when you write website content. Provide accurate information and keep advertising and market-style writing to a minimum and you’ve succeeded in writing content for the web that is objective.

Give the readers what they want

Write copy that is scannable. Readers want to be able to scan text and identify key points and topics. Make the initial copy easy to navigate by using titles and fonts to highlight key points and topics. By being clear about what they’re looking at, the users will respond by digging deeper and getting into the content of your website.

What Your S.E.O. Strategist Won’t Tell You

By Domain Expert

Oct

Maybe you own your own business, or perhaps you’re a critical cog in the corporate machinery responsible for marketing your company, brand, product or service. If that describes you, here’s eighteen things you need to know about Web-marketing but were afraid to believe.

1. Time To Be Heard
Your mother told you ‘children should be seen and not heard,’ but you’re not a kid anymore. So why are you listening to all those guys telling you not to use audio on your website. If you want to deliver a lot of content that people will remember, try letting your website do the talking.

2. There’s Nothing Like the Real Thing
In a world of virtual everything there’s nothing like the real thing. The sound and image of real people delivering your marketing message makes it a believable, memorable presentation.

3. Unlock the Conventional Wisdom Straightjacket
Driving traffic to your site is great, if those visitors stay long enough to find out why they should be doing business with you. If your website traffic is leaving as fast as it’s arriving, maybe search engine optimization isn’t the answer you’ve been looking for.

4. Linking Your Way To Obscurity
You know the reciprocal linking strategy everyone is talking about as a way to generate leads? Did you ever consider that each link to another website is an invitation to leave your site? Is that really what you want – to invite people to leave? I think not!

5. Your Company’s Voice Is It’s Personality
Give your company a professional voice, with a finely crafted script delivered by a professional voice-over announcer that presents a compelling, memorable marketing message and a unique brand personality. Or do it yourself and sound like an amateur. The choice is yours.

6. Addressing Ass-backwards Priorities
If your website design firm is twisting your marketing message out of shape to conform to the technical ‘technique du jour’ that only looks good in one popular browser, then you hired the wrong guys. It’s not about technology; it’s about communication.

7. Text-Ads Are Dead. Long Live Web-Video
Squeezing your marketing message into a pay-per-click text-ad is like trying to attract leads using one of those newspaper real estate ads where every word needs to be decoded. Start communicating with a Web-video that tells a story – your story.

8. Nobody Ever Bored Anybody Into Buying
The vast majority of website text is boring, unimaginative and self-promoting. If you don’t present a compelling focused story then you are just wasting peoples’ time. Seduce your audience with an informative, entertaining, and memorable presentation created by marketing professionals.

9. Too Much of Good Thing, Isn’t So Good
You were worried about load times and search engine optimization so you dumped most of your images and multimedia and proceeded to put enough text on your site that would take a month to study; but have you considered whether anybody is ever going to actually read that stuff? And that’s assuming people could ever find what they were looking for in the first place.

10. Stop Hiding Behind Your Email Address
You’ve got a killer website. It tells visitors everything. All they have to do is place an order. But wait … somebody has a question. So they go to your contact page and find an email address. No contact name. No address and no phone number. You’ve provided a Q&A, an FAQ, and a list of technical specs. What more do they want? Well, what they want is to talk to somebody to make sure you’re legit and if they have a problem that you’ll stand behind what you’re selling. Silly them.

11. Do You Suffer From Redundant Redux Reflux?
Search engines love content. They index all your text, searching for keywords and phrases. So what do you do? You repeat and repeat stuff, over and over to make sure the search engines understand what you’re all about. To bad all your Web-visitors get indigestion from reading your redundant copy and leave because they forgot why they were there.

12. Inform. Enlighten. Persuade.
Knowledge is today’s high-value commodity. If you have a set of skills that people want to acquire, then you’ve got something to sell: something to build a business around. But if you don’t know how to present that knowledge to an audience, then your skills are unmarketable. If you want to get paid for what you know, you better find out how to deliver your content.

13. It’s Not About Numbers; It’s About Quality
It’s not the number of hits you get on your website, it’s how long visitors stay on your site and how much information they retain after they leave that counts. It’s about the quality of traffic not the quantity. And the best way to create quality traffic is to provide easy to find, easy to understand, easy to remember content.

14. Don’t Play Constant S.E.O. Catch-up
Every time an S.E.O. whiz kid comes up with a trick to beat the search engine algorithms, the experts at the search engines change their criteria. This means you’re constantly playing S.E.O. catch-up. Good for the whiz kid, not so good for you. And have you ever wondered how all those search engine optimizers can guarantee you, and everybody else they are selling, top billing – kind of hard to believe isn’t it?

15. Show Me What To Do
Anybody who has ever spent the night before Christmas trying to decipher the arcane instructions provided by the manufacturer of the bicycle you bought your kid, or the bizarre graphics included with the do-it-yourself kitchen you bought from ‘you know who’, knows that there is nothing like a good video to explain how Part A actually does fit into Part B.

16. Even Cows Have Brands
If you’ve got a business, you’ve got a brand. We’re not just talking about a logo. We’re talking about every thing you do: your website, your print collaterals, everything, including how you answer the phone. You do answer the phone don’t you? If your website design firm doesn’t get it, if they aren’t creating a brand personality, what are they doing?

17. Lost In Space
Ever go to one of those websites that’s impossible to navigate. Maybe the navigation system doesn’t work in your favorite browser, or maybe the navigation system is so confusing visitors get lost in cyber-content-hell. Information architecture, how people find the content they are looking for, is critical to creating a satisfying user experience.

18. You Can Have It Both Ways
Remember when your mother told you, you couldn’t have dessert if you didn’t finish your broccoli? Sounds like those know-it-all search engine gurus telling you that you can’t have multimedia on your site. Well you’re a big boy now, and if you want that multimedia hot fudge sundae you can have it. And you can also have all the good-for-you search engine friendly copy too. Who said you couldn’t have it both ways?

What Starbucks Taught Me About Search Engine Marketing

By Domain Expert

Oct

When it comes to having a lot of options for coffee you can’t really beat Starbucks. It seems that there’s virtually a store on every corner. Bad planning or an intentional marketing ploy? It’s been statistically proven that the more Starbucks stores there are in a – mile radius the better each individual store will do. So what does this mean for your Internet marketing campaign? It means that the more ‘stores’ you own, the better your main store will do.

Here’s a real-time illustration: if you have a main website and five incoming links, you’ll get traffic to the main site from five places. Now this doesn’t mean you need five additional sites along with your main one, these five incoming links are from other websites that often won’t belong to you. Now if we’re talking numbers let me say this: five is paltry compared to where you need to be. When we work with clients we like to double, triple, or quadruple their incoming links. What does this mean to sales? Well, let’s go back to our Starbucks example. Let’s say you’re scouring the ‘Net for a perfect cup of Joe. When someone Googles “perfect cup of Joe” the mentions of your site come up in excess of 5,000 times. Your competitors come in somewhere at 1,000 or less. So it stands to reason that someone searching on this topic will go to your site before they hit your competitor, right?

Ok, so now that we have the incoming links thing down, how in the world do you go about getting all of these links? Well, sometimes the build is slow but that’s ok. What we’re looking for are high-quality, high-traffic incoming links to your site. Let’s break this down even further.

Going after incoming links can happen a variety of ways. Not the least of which is a link you get from a site after your book is reviewed. That’s probably the most basic link you can get. Ideally you want links from sites that can drive readers (buyers) to your book. Links from other author sites might be a nice way to network but they don’t often leverage anything in the way of ranking or sales potential.

Why? Well, readers shopping for similar titles often won’t migrate from one author site to another via a link, they’ll generally head over to Amazon and find a list of “similar titles” or the category: Readers who bought this also enjoyed this title. Which then refers you onto a list of their best-selling books in the same genre. Second, unless you’re getting a link from a celebrity author site, you’ll probably find that most author sites don’t have great ranking. Google looks at the ranking of the site that’s linked to you to determine how valuable this link is and in turn, how much it will matter to your overall site ranking.

The ideal incoming link is from a niche site, meaning that if you’re pushing a WWII novel or a book on dieting, the link is coming from an authority site, i.e. a site that specializes in that topic.

The next option for getting more real estate is to start your own social networking page. There are a variety of sites that can benefit you including: Linkedin, MySpace, Squidoo, and my personal favorite: Facebook. These sites can all offer you a way to connect not just with other people in these social networking circles but also gain a valuable incoming link to your site.

Article syndication is another fantastic way to get more links. Most of us know and understand the article syndication process. You write an article of 500-2,000 words and send it (called syndicating) to sites like: EzineArticles, ArticleCity and many others. Remember to include your byline in the article with a link back to your site.

Commenting on blog postings is another way to drive links back to your site. Head on over to Technorati and dig up at least twenty of the top blogs in your market. Then get in the habit of commenting on the various posts with a link back to your site. The more you comment, the more links you’ll get. The secondary benefit to this is virtual networking: getting to know bloggers in your market is never a bad thing.

Gaining valuable real estate and building your “stores” isn’t as difficult as you might think. It takes time, persistence, and some keen research skills to find the appropriate sites. In the end, the benefits far outweigh the amount of work you’ll do. Gaining exposure online will increase traffic, build platform, enhance exposure and grow your bottom line. So take a lesson from Starbucks and start building a store on every corner. You’ll be glad you did.

Understanding Search Engines So You Can Get A High Ranking.

By Domain Expert

Oct

Just 5 years ago getting a high ranking in the search engines was easy. As search engines have gotten smarter it has become impossible to get a high ranking in the search engines with gimmicks. Now the only way is to have one of the best pages about your topic and lots of people agreeing that it is one of the best by linking to it. Before explaining how to get high rankings in the search engines it is important to understand some basics about search engines.

If you were to run a search engine what would be your number one goal. This one is simple; you would want to be the most used search engine on the Internet. The only way to become the most used search engine is accuracy. People use a search engine for one reason and that is to find what they are looking for. When I first started using the Internet 12 years ago, it was difficult to find anything in a search engine. You would type in baby toys and get hundreds of sex toy sites with a few baby toys sites mixed in. Now you type in baby toys and you get baby toys. The reason Google became number one was that for several years they had the most accurate results. So if you want to get a high ranking in a search engine for the terms your pages are about then you must give the search engine what it is looking for.

The search engines became more accurate because now they look primarily at one thing. That one thing is content. The only way for a search engine to find out what a page is about is to scan the page and see what it is about. Yes, there a few other things the search engine looks at but none of those things matter if the content does not match what people are typing in a search engine. If you want to rank high in the search engines you must make a great page specifically about the topic that page is about.

Natural Language

It also matters how you put your content on the page. One of the things search engines look at now is natural language. You cannot just put a search term a bunch of times on the page. It is true than once upon a time that worked. But stacking search terms no longer works. Search engines look at how many times a term shows up in a sentence and how many times it shows up in a paragraph. In a normal paragraph you will not have a search term that shows up 6 to ten times. That is not the way a paragraph is normally constructed. When a search engine sees this it counts against you and not for you. The same is true about sentences. So be careful how you word your content. Try not to put the same term multiple times in a sentence or several times in a paragraph.

It is also a good idea to make sure you write in complete sentences and make you content read well. This is not just a good idea for search engine consideration but also for the reader of your page. You want them to find the page informative and easy to read. Having them come back and telling their friends about the page is important. If they find it interesting enough they may just give you that all-important link to your page.

Here are some other things to consider about content.

The content of your page is not just limited to the words written on the page. Search engines also look at how you present your content and what you say about it. For example every page in your site should have a title. This is the first thing written on the page such as the title to an article. When you present a title you put as a heading. Heading tags are a way to tell the search engines this is what my page is about. To be effective your heading needs to be about the same thing as the rest of the content of your page. You can also put sub headings on the page. You can title different sections of the page with heading 2 or heading 3 tags.

Search engines also give you two places to tell them what you think your content is about. This is done through your meta title and description tags. These are the only two meta tags that most search engines look at as far as determining where it is going to index your page. I do not even add a key word tag to any of my pages. The meta title is the place where you tell the search engine what your page is about. It can be the exact same thing as the title on the page itself (your H 1 tag or page heading). Your description tag gives you the opportunity to describe the content of the page to the search engine. The description needs to be short and to the point. It should be no more than two sentences but preferably only one sentence. There is no reason a good description of a page cannot be made in one simple but complete sentence.

Last but not least is the overall content of the page. Make each page about one thing. The more topics your page talks about the less credit you get for each topic. For example you want to make a page about the three most influential people in medicine today. You can make your first page generic and mention the names of the three people and their general contributions to medicine while concentrating on making sure every paragraph is about the main topic of “most influential people in medicine”. Then if you want to go into detail about the three individual people make a separate page about each and having them linked to from the “most influential” page.

Top 10 Search Engine Ranking: How To Get It And What It Means For You

By Domain Expert

Oct

High search engine rankings; online businesses need it to survive. Have you ever heard that phrase before? If so, do you know that it is true? If you currently run an online business, your website for that business needs to achieve a high ranking in the search engines. In fact, it is best if you get a top 10 search engine ranking. Why is this you wonder? Well, in all honesty, there are a number of different reasons why you need to have a top 10 search engine ranking to run a successful internet business. After a close examination, you will see that all of those reasons end up benefiting you and your business, often in a number of different ways.

As you likely already know, a large number of internet users, maybe even you, rely on search engines to find what they are looking for online. Whether it be to research a particular topic, purchase a particular item, or inquire about an online service, internet users rely heavily on search engines. If you, personally, use search engines to help you find what you are looking for, how far do you go into those results? Most internet users do not go past the second or third page; they can usually find what they are looking for before that point. That is why it is extremely important that your online website has a high search engine ranking. In fact, it is best if you get your webpage to display on the first page of search results. With almost all search engines, this requires a top 10 search engine ranking.

By having your online website get top 10 search engine ranking, you will find that you end up getting a relatively large amount of internet traffic. As previously mentioned, many internet users find what they are looking for by the second page of their search engine results. If your website has a top 10 search engine ranking, you are, almost always, guaranteed to get higher results than other websites that are displayed further back. If you are selling an online services or products, you will often find that your extra internet traffic turns into to extra sales. As a business, you need sales to survive and a top 10 search engine ranking can help you achieve those sales.

Although it is important to understand why a top 10 search engine ranking is important, you also need to know how to achieve it. When trying to achieve a top 10 search engine ranking, there are a number of different steps that you should take. Those steps include link building, website content, and article distribution. In a way, link building and article distribution can be connected together. By creating relevant articles, which are somehow related to your online website or business, you can distribute those articles around the internet. If internet users like what they read, there is a good chance that they will make the trip to your online website, particularly if you include inbound links. Inbound links, when it comes to article distribution, are links that will direct internet users to a part of your online website or business, preferably the main page.

It was also mentioned above that you can try and get a top 10 search engine ranking by having content, text, or articles on your online website. Before developing those articles or content, you are advised to research keywords that are related to your online business or website. You not only want to find relevant keywords, but you also want to target keyword phrases that internet users are searching for. This will not only help you achieve a top 10 search engine ranking, but it will also help to make sure that internet users, who are searching for what you have, end up getting to your website. It is also important that you make your website content interesting and readable. There is a good chance that people will actually read what you have to say; therefore, you can use this content to make a good impression.

Above it was explained how you can go about achieving a top 10 search engine ranking on your own. If you are interested, you may also want to think about seeking professional assistance. When it comes to high search engine rankings, you will find that the assistance is best if it comes from an internet marketing firm that specializes in SEO.

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Want More Web Traffic? 5 Make-or-break Tactics To Help The Search Engines Find Your Small Business

By Domain Expert

Oct

Choosing effective small business keywords can be an intimidating task. Everyone knows that going to search for anything on a major search engine like Google can often return thousands of results. But does that mean defeat for your local small business? No!

There are a lot of things that can be done to get your local Web site noticed by your local customer base. Five of those techniques are invaluable in guiding you to success.

1. Use Phrases

Phrases can make a world of a difference in what can be found through search engines. Type in any single word and you’re bound to find literally thousands of results. Type in specific phrases and the results not only drastically decrease, but they become much more relevant.

For instance, a search on Google for “renovation” can bring back over 32 million listings. However, a listing for “bathroom renovation” can return less than 200,000. A search for “software” can return more than a billion results. A search for “custom accounting software” gets barely twenty-five thousand.

Many times people know what it is they’re looking for and can get fairly specific with their searches. However, if your local small business site isn’t geared to take advantage of that, it will either be lost in millions of listings or excluded from your customer’s more specific searches altogether.

2. Include Location References

Because you’re aiming to reach your local audience, including location references when choosing your small business keywords can also work well. This can mean including your specific city, metro area, well-known landmarks or even surrounding cities that you commonly provide services to.

By doing this, you accomplish two very different tasks. For one, you make your site known to the people who matter most to you. You can be found by your customers looking for you in their own location. But there’s an additional advantage to this.

When you include locations in your keywords, you eliminate a lot of unnecessary communication. With the abundance of people searching for products you may be offering, there’s no limit to how many customers you can’t help that may contact you for information. By including location, they know who you’re working for and can move on to companies that are less focused.

3. Communicate with Your Customers

As with all business choices, communication is absolutely important. If you come up with keywords that make sense to your industry as a whole, but aren’t words your common customers would use, you have failed.

Customers aren’t always in tune with the proper terminology of your industry. You would do well to interact often with your customers and find out how they refer to the products and services you offer in your own personal business.

This can be done when they’re in your store. It can also be done through surveys. Contacting your customers, explaining that you’re simply trying to better serve them by learning how they view your products and getting them to respond in their own terminology can give you a strong advantage in keyword advertising – with the added bonus of letting your customers know you really value their input!

While other companies may be reaching out to them just as vehemently as you are, you can sprint ahead of the competition by making your local small business easier to find according to your customer’s standards.

4. Use Honesty

A huge mistake many companies make when choosing their small business keywords, is to draw people in dishonestly. Often, they’ll find out keywords that are very popular and try to jump through hoops to tie those words to their own products. This is not good business!

Instead, offer what you have according to honest keywords. You don’t just want to draw anyone and everyone that uses the Internet. You want to draw customers that really are looking for your services.

It is said by some that people who are dissatisfied with a company spread their feelings 10 times more than those who are content. If you begin to draw anyone and everyone you can pointlessly to your site, you will eventually have a large amount of people who have a simple distaste for you before they even know anything about your company.

5. Continually Reevaluate

Finally, you must recognize that language is organic. It is continually changing for a multitude of reasons. Keywords, key focuses, key everything changes based on fads, slang, trends, needs, and so on. You must continually check on how your keywords are performing.

Once you’ve found a set of keywords that work well for you, it would be good practice to reevaluate them about once a month. Check to see the popularity of those words and phrases. See if they’re no longer being used or if they’re typically being applied to something irrelevant to your company.

Your local small business is absolutely important to you. In today’s information age, your Web site can be equally important to your customers. If they cannot find it, you’re inevitably going to miss out on business you otherwise would have had.

There are other tips for choosing keywords, but they’re negligible compared to those mentioned here. If you want to be seen, you must remember to use phrases and location references. If you want to be seen by the most relevant customers, you’ll need to communicate with them and be honest. And finally, you must always remember that language changes – as do preferences – and you have to be able to change with it.

Outsource Content Writing In India

By Domain Expert

Oct

The emergence of the Internet has led through the entire sphere of activities whether they are business ventures, public services, government departments or publications. Each and every business whether commercial or private has a website to represent them which propagates its individual sphere of activity. This has made easy for the visitors to get the information they are craving without wasting any time and at the minimum of cost. But ironically having a website does not serve the purpose. The website’s content must be updated, informative and should be attractive enough to attract more and more customers. This is when content writing comes into picture.

Web content writing popularly known as content writing is the most important task which should be given the utmost attention. Thus, it is essential for the content writer to make the article as informative and reliable as possible. Content writing should be very engrossing so that at the very first glimpse the viewer is attracted towards it and he is kept glued to the article. Thus, content writing should be done specifically for the target audience and it is wise to this research beforehand. Apart from that the content should not be long-winded as majority of the web viewers don’t have the patience to read lengthy articles with repetitive content. Henceforth it should be able to convey the information precisely and briefly.

Web content writing should be very alluring as there are so many other web pages that are just a click away. So having an informative content or article becomes very important. In recent years it has been witnessed that companies from all over the world are finding India to be the hub of top quality content writing and web content writing solutions. The reason is the cost effective work with excellently written piece. Majority of Indian content writers are famous for their high class content writing skills and it won’t be wrong to say that English language has been given a completely new horizon by them. Majority of the content writing work is outsourced to India because Indian content writers possess superb writing and search engine optimization abilities along with the desired experience.

Herein, you’ll receive the content written by the best content writers who are extremely adroit in the English language and also have a flair for writing, which is entrenched in their blood, even though English is not their mother tongue. Seeing this outbreak, content writing services have grown significantly in India in the past few years. Hence, now you can find content writers, professionals and freelancers, in the field who have given certain boost to this industry.

Where Did My Website Go? An Explanation To Search Engine Results

By Domain Expert

Oct

There are many reasons why your website’s position in the search engine results will vary. One day your website could be in the top 10 for a particular key phrase, and the next day you’re not on the first page. Changes to a website’s rankings are constantly occurring because changes on the Internet are constantly occurring. But, we can narrow the cause of the change down to four different sources: your website has changed, your competitor’s websites have changes, Google has made an update in the algorithm it uses to determine search results, or you or a competitor got busted using black hat SEO techniques.

Your Website Changes

In order to stay current, many website are updated on a monthly, weekly, or even daily basis. The small changes that are made to the page can have an effect on your page’s keyword density, and this could in turn have an effect on your rankings for any particular keyword. Minor website updates should not influence your positioning very much. But, if the changes are drastic, or your website had previously been fine tuned by a search engine optimization specialist, any sort of change will certainly affect your rankings.

Aside from on-page optimization, another factor that affects your website’s ranking is the number of other websites that link to you (backlinks). If a large and reputable website (.org, .edu, and .gov especially) add or remove a link to your website, this could have a significant effect on your ranking – especially if you don’t have very many backlinks to begin with. Another explanation for ranking changes could occur due to server downtime. If a robot tries to crawl your website and your server is down, your website will probably be temporarily dropped from the search results.

Changes to your own website should affect your search engine rankings the least of these four explanations, unless of course you unleash a search engine specialist to re-vamp your website, then you should notice a significant increase within a short period of time.

Changes in Google’s Algorithms

Yes, I am referring to Google to generalize the whole search engine market, but lets face it, not only do most website get most of their traffic from Google, but the term “Googling” has become synonymous with web search. In simpler terms, the algorithm is a mathematical points system which determines your website’s placement in the search engine results. Nobody knows exactly how Google determines search results, but us search engine optimization specialists have identified approximately 600 factors that affect rankings. A change in the algorithm will certainly affect your website’s ranking, but the change probably won’t be too drastic. Google would not make a significant change to the algorithm because it would probably knock the world out of orbit. Well, probably not, but a big change would have significant repercussions for both Internet websites and users. Therefore, Google prefers to merely fine tune this algorithm to ensure against drastic changes.

Your Competitor’s Websites Change

Depending on your industry or geographic reach, your website could be competing against several dozen to several thousand other websites – all fighting for position with certain keywords or phrases. This fact alone makes it far more likely that changes in your competitor’s websites will effect the search engine results than changes to your website alone. Every website owner out there wants to be listed on the first page or make the top 10 results for particular keywords or phrases. The problem is that there is only room for ten websites, and you may be positioning for a popular key phrase. Not all, but some of your competitors are updating their website and adding new pages on a regular basis. These additions add more competition to the search engine race and make it more difficult for you to achieve your top 10 position.

Not only are new and existing competitors making changes to their website, but they also could be pursuing link building campaigns or employing the skills of a search engine optimization specialist. By optimizing a website for certain keywords and phrases, or acquiring new backlinks to the website, a significant improvement in the website’s ranking in the search results can occur. Changes in your competitor’s websites will probably explain most of the fluctuation of your position in the search results.

Black Hat Search Engine Optimization (SEO) Techniques

Website owners should not have the ability to manipulate the search engines results. The fact that SEO specialists have the ability to do so violates the integrity of the search results. But, the fact of the matter is, we have rough (but not exact) ideas of how Google’s algorithm works. Most SEO specialists use techniques that are referred to as “White Hat”. These techniques are more natural, and while Google doesn’t like the search results to be manipulated, white hat techniques are not frowned upon.

There is another breed of SEO specialists who use “Black Hat” techniques – these are little tricks that at one time were considered acceptable forms of SEO, but are now frowned upon by the search engines, and by employing them, the website is very obviously trying to game the search results. Generally, SEO specialists who guarantee quick results employ black hat techniques to the detriment of your long-term positioning. These techniques can work great at first, but if you get caught your website will be significantly penalized – forever. Black Hat SEO is like breaking the law, and once you have a criminal record it affects you for the rest of your life.

Conclusion

I’ve outlined the major reasons for changes in search engine results, but sometimes the changes really can’t be explained. These changes are referred to as hiccups. After a ranking change, it’s best to sometimes just wait it out – within a week or two your website may return to its original position. So, the best thing to do when you notice a change is not to over-react. As long as your website has been professionally optimized for the proper keywords and phrases, and possesses a large and ever growing list of backlinks, you should stay on top.

When Should You Hire A SEO Company?

By Domain Expert

Oct

The services of an SEO company have been most needed in recent years. Optimizing your site for search engines to achieve higher placement in search results will definitely increase traffic into your site, increase your number of customers and eventually improve profits. While search engine optimization is a process that you can do your best to learn about, in many cases, it is most sensible to hire a reputable SEO company instead. As in many other business decisions that you need to make, resorting for outside help will require you some additional investment in terms of time and money. So, the main question to ask is: is it worth it to hire an SEO company?

There are some pros and cons involved when you do SEO yourself, there are about just as much if you get outside help through an SEO company. It is important that you thoroughly consider these factors before you go on hiring an SEO company to help you.

DIY SEO

Advantages

When you optimize your site on your own, you will save more and you will learn a lot about running a website. Aside from this, you will retain complete command and control over your site and you may feel comfortable about it.

Disadvantages

It takes much time and effort to learn about how to properly optimize a website. Not only that, SEO is an ongoing process which needs continuous maintenance and regular managing. If do not know much about SEO practices, search engine guidelines and programming knowledge but would like to increase your site ranking in no time, you might be tempted to use spamming tactics to make this happen. When you do so, you stand the risk of search engines permanently banning your site.

Hiring an SEO Company

Advantages

Hiring outside help will allow you to maintain your focus on the main function and core competency of your business. You will entrust the SEO part of your site to an SEO company made up of professionals who are armed with the right knowledge, tools and resources that you might not have. Your SEO company will become your partner and it will help you to further achieve the most out of your investment.

Disadvantages

Hiring an SEO will cost you money. You also need to spend some time in explaining your goals and participating in the entire SEO process. In addition, you have to do your research to find the best SEO company which will be able to provide you with reliable services.

Selecting an SEO Company

Once you have decided to hire an SEO company, it is time to look around for one. A reliable SEO company will have a good reputation and should have some industry presence. You can start your search by asking colleagues, visiting popular SEO forums, contacting site owners of pages you frequently visit for good recommendations.

Make a list of all the SEO firms that turn up then do your research about each of them. Cross out the ones which have used black hat or spamming techniques, the ones who do not offer all the services you may need, the companies which charge more than you can afford, those that can’t provide references, or those that don’t respond to your query within 24 hours. These are firms which either do not fit your needs, are not reliable enough or just too busy to give you quality customer service.

Consider cost to be an important factor. Choose a company that has worked on businesses similar to yours in scope and size. An SEO company, who has worked on a concept like yours, can most likely offer you quality services that will fit your budget. However, cost should not be the sole contributing factor to the decision. The reliability of the SEO company should be examined with scrutiny as well. Asking references is often an easy way to know firm’s credibility. The firm should be more than happy to provide references. The relationship you will establish with your SEO company will be a long term one so make sure you only work with one that you are comfortable dealing with on a regular basis.

The pros and cons of DIY and hiring an SEO company for your SEO needs can vary depending on your business’s capacity, budget and goals. However, as long as SEO is done well, either by you or a good SEO company, search engine optimization is by far one of the most effective ways of promoting your business and generating more sales.

Tips For Commercial Success: Writing Sales Letters

By Domain Expert

Oct

For many marketing specialists, writing sales letters can be difficult. In a few paragraphs, you need to sell not only a product or service, but the company as well. You need to convince the recipient that the company is in the best position, and has all the credentials to produce the best product or service to meet the needs of its prospective customers. If there seems to be no need for the product or service, you have to create the need for it. Moreover, you need to do all these to sell a product or service to a potentially saturated market that has little or no time to read sales letters.

What constitutes a great sales letter? A great sales letter should not only be brief, it should also be rich in content and easy to understand. It should also be properly formatted and addressed. Not only should a great sales letter have all these traits, it should also translate into actual sales for the company.

Why should a sales letter be brief? Few people have time to actually sit down and understand every single word of a sales letter. You might want to rave on and on about how much research your company has conducted so that it could produce the best product or service. You might want to enumerate all the prizes that your product or service has received. All these can be good in backing up the credibility of your company and the reliability of your product or service; however, you should give more attention to your customer.

Use this rule of thumb when writing sales letters: customers do not care about what you know, until you let them know that you care. This means that your credentials mean nothing if you have a product or service that no one will need. Your sales letter, therefore, should emphasize your customer’s urgent need to purchase the product or service.

Customers, moreover, do not want to be pushed into a pile of random names; customers do not want anonymity, and most of the time, they want to be recognized. When addressing your sales letters, address your customers by name, and avoid using generic salutations such as “Dear Sir” or “To Whom it May Concern.” Such greetings can make people feel lost in a crowd of other customers, and chances are, a sales letter that begins like this can also be lost in the pile of junk mail.

If possible, have your CEO or a major player in your company sign the sales letter personally. This adds a special touch to the letter, and can make it appear that the CEO himself or herself is appealing to prospective customers, and aims to meet their needs. If mass signing of thousands of sales letters is not possible, you can affix a scanned signature, or include a picture of the signer on the letter itself.

The language of the sales letter should also be exciting, but not sensational; and understandable, but not condescending. In general, you can lose or win a customer within the first few words of your letter, so choose your words carefully! You do not want to annoy customers by a prospective deal that sounds too good to be true, and neither do you want to alienate them or make them feel small by talking to them as though they were children. Practice your letter writing tone by making sample letters for your friends to read and critique.

Lastly, make your sales letter attractive but simple. If you are selling a product, show not only the product, but the product being used. If you are marketing a service, show people availing of the service, and, if possible, show a few testimonials of people who have already availed of the service before. Use only high resolution pictures: low resolution pictures are not only unattractive, they show a low level of professionalism, and can make you appear less reliable and credible than you claim.

Writing sales letters can be difficult, but with more practice, and with market studies to back you up, you can find yourself writing them without a hitch. Study sales letter formats and employ them, and make your sales letters always appear neat and professional. Use good language and be brief: say all that you can as soon as you can, and soon, you may find the profits coming your way.

SEO Web Design: How To Use SEO Book Information

By Domain Expert

Oct

SEO web design is essential for high search engine listings, and the right choice of SEO book can be use to achieve that. There are many SEO books on offer online, but most seem too much alike and appear to provide the same information. The best type of SEO book is one that provides graphic examples of how successful sites have become successful through effective SEO web design.

Search engine optimization is a subject about which very few have a true understanding. It starts with your website, and the way that you arrange your pages into the site as a whole. To most people, SEO is the use of keywords on your site, and I still read webpages and blog postings that promote as many keywords in a web page as possible. If it’s not the more the merrier, then it’s the 1% – 3% keyword density fallacy. Follow that and your site will disappear off the listings!

There is too much written online about SEO that too many people take as gospel. Let’s dispel a few myths and bring some reality into the whole subject of search engine optimization. Take a look at the term for starters. Search Engine Optimization. What does it mean? Optimize your website for search engines? Why? Surely you should optimize your website to provide the best possible information to anybody who visits it!

And that is what search engines such as Google are now insisting on. It is no longer easy to get high search engine listings without good relevant content. Now, 1% – 3% keyword density is keyword stuffing. In a 700 word article, 7 – 21 keywords are excessive. Google and the other major search engines look at text relevant to the keyword, rather than repetitions of the keyword, as being good content. Too may repetitions will be punished.

That being so, it also difficult to design web page for a high listing. That is because there are so many web pages with good content: keep in mind that it is individual web pages that are listed and not complete websites. There must be other aspects of modern SEO that are relevant to high listings, but what are they? Well may you ask. That is what many SEO experts that offer their services at high prices online would also like to know.

There are, in fact, certain aspects of your website design that are totally relevant to your listing position, and they have nothing whatsoever to do with the content on each of your pages. This where the right book information can help you – if you buy the right book. This type of information is so valuable that nobody is going to give it all away free. Many sites provide a lot of free SEO information that could help you to improve your search engine listing, but only if you are also aware of the other factors that could destroy it.

I have read a lot about Google PageRank, and how you cannot get your web pages listed without a good page rank. Nonsense. I have web pages listed in the 10 on Google that have no Google page rank, at least according to the Google PageRank indicator on the Google Toolbar. Page rank is not necessary, but it helps. However, if you apply other, more important, aspects of search engine optimization to your web pages then PageRank become relatively unimportant.

On the other hand, if you do not apply these SEO techniques, PageRank becomes paramount. It is common sense. Google does not put more emphasis on one aspect of optimization than another, and while external links are important, they are not critical, no matter what you read. Google states that they give a great deal of emphasis to incoming links from other relevant web pages, yet pages can be listed highly without them against stiff opposition.

How is that? It is due to good onsite optimization, and a great deal of thought put into the design of a total website, rather than web pages individually, and the way that onsite links are designed. SEO design is not a matter of believing what theory SEO book information tells you, but of personal experience, unless you are reading the right SEO book.

So get rid of preconceptions and don’t believe all that you read. It is easy to get listed on Google in less than 2 days if you know how to do it, and also to get listed in the top 10 in two weeks if you go about it the right way.

Stop bleating and get your head down. Study the subject and don’t complain if you fail. Others don’t so find out what they do and you do the same: if they let you!

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Article Writing — Your Key To Success

By Domain Expert

Oct

Have you wasted valuable time and money trying to promote your online business? If you’ve spent hard-earned cash buying ads on ezines or on websites, you may have been disappointed with the results.

There’s a better way to advertise your business or website!

Article writing is for you if you want great benefits that don’t cost anything.

By submitting quality articles you’ll get lots of exposure and publicity — without a financial investment! You’ve probably realized by now that the internet is about information, so content brings visitors to your site. That’s a no-brainer!

Consider the possibilities of regularly writing for the internet.

Your work may be seen by millions. Articles written today can quickly appear on over 100 websites.

Search engines are constantly looking for new content to feed content-hungry readers. Why not yours?

By keeping your work before the public, your website will keep getting new visitors who become buyers. As your words are spread all over the internet, your targeted traffic will increase. That’s how to reach lots of qualified buyers. Previous customers will be motivated to become repeat buyers.

By writing regularly, you can reach affiliates or joint venture partners who can help your sales’ potential.

Your articles can be permanently displayed on the internet.

Your reputation can spread all over the internet and beyond. Think of the reach just one article can have!

Your influence could span the globe!

What you’ve written can show up in the most surprising places.

1. Your words may wind up on on a number of publishers’ home pages.

2. You could get featured in a large ezine with thousands of subscribers.

3. Your work could be published in a book or in magazines.

4. An author may ask to use one or more of your articles in an e-book and you’ll be credited.

5. You may get discovered and earn extra income through speaking engagements.

6. You may be given the opportunity to speak on radio shows.

7. You may even be interviewed for national newspapers.

You may not have to wait long before seeing amazing results.

As you submit your work to ezines and article directories, keep in mind that top-ranking sites are crawled by Google more often than other sites. When these sites publish your writing, you’ll soon see results.

With each article you submit, your reputation will grow. After you’ve submitted twenty or so, you may become a household name — at no charge to you!

An author’s works are often kept permanently on websites, so one keyword-rich article can bring thousands of hits for years to come.

Articles not only build your reputation, but are the best way to raise your search engine ranking.

Reciprocal linking is viewed as less important to Google than one-way linking. If numerous sites point to your website without you linking back, Google rewards you with a higher rank.

You get back links automatically by submitting articles and you don’t even have to bother with link exchanges to increase rankings. You also don’t have to worry about Google’s ever-changing algorithm changes that can dump your website several pages down in one day.

Your published works prove you’re an expert — at least in the eyes of readers who view you as knowledgeable. You also establish credibility and trust. Your words can create your own brand for your website and business.

The written word has clout, so you can clinch your point.
Writing brings personal satisfaction.

There’s a great sense of accomplishment from sharing your expertise with the online community.

Real people are sitting behind computers in their homes or offices reading what you’ve written. Through the right words you can build rapport with them.

You’ll probably get emails from time to time telling how something you wrote helped someone. And that’s satisfying!

So there you have it —

Writing articles can open surprising doors to success!

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The Promise Of SEO Marketing

By Domain Expert

Oct

SEO is considered the most important aspect of getting a higher page rank even today after Google’s page rank upgrade has been introduced. Most web site owners/administrators either hire SEO experts or do it themselves. SEO has become so common that it seems that everyone from a content writer to a graphic designer knows how to work on SEO and how it can affect the overall ranking of your web site on Google or secondary search engines.

The first and foremost thing that you should look at while hiring an SEO expert is how well they have ranked their own website. There are many web site owners out there who would agree that they have fallen into the trap of big SEO promises at least once. Every SEO firm promises your website a good ranking on Google but how many of them can truly keep the promise is a different story. There are many websites whose targeted phrases are not even ranked forget about the ranking of the entire website or a web page.

So the thumb rule is check their website ranking before you choose to fall for their promise of SEO. There are some SEO firms who are new or don’t have their website yet. For such firms, you can always check their past records and if you get any good references from other website owners/their previous clients then that will hold its weight.

One of the other things you need to do especially in the light of the matter that SEO firms seems to be coming up everywhere is research. Do background research of the individual, the firm and their previous clients and SEO deliveries.

The Promise

If your web site is new, is in a high competition market or industry and if the SEO firm tells you that they can get your website top Google rankings within 60 days, then you should not sign up with the firm. This is simply because either they have no idea whatsoever of SEO or they are saying it to lure you. To avoid wastage of money and time and to avoid the frustration later on, you should avoid such a firm completely.

A straight-forward or top of the line SEO firm will always provide you with realistic expectations that can span over many months and even years depending on your market, the competition and scope. If you have a new web site that is competing in a market with moderate competition then a good ranking in 6 months is sound promise but the same time frame will not be possible in a high competition market.

SEO services

It is necessary that you ask your SEO firm what all will be included in the SEO package before you sign the deal. It is not necessary for you to receive a complete breakdown of each SEO activity but a broad understanding is essential. A SEO firm should ideally inform you about the areas of your website that will be changed to enable SEO and how they will carry on with the process of link building.

Most of the top level or good SEO firms will live their promises and provide ample proof of what they are saying and what they are planning to do. Some of the top level SEO firms even provide a guarantee although not all of them do it. Not providing a written guarantee doesn’t mean that a particular SEO firm is not good. The reputation of a SEO firm in the market is in itself a huge guarantee. So if you are signing up with a top level firm with a reputation to back it then you can be rest assured that they will back up what ever they promise to deliver in the SEO package and within the mentioned time frame.

There are time when you might end up being on the wrong track since it is not always easy to determine if your SEO company is as good as it claims to be. There are some SEO firms who have had a great record but off late their performances have gone down. So if you are not aware of their recent client feedbacks and if you go by their past client feedbacks then you might end up being on the losing side of the deal.

SEO is an important aspect but to deal with it better, you need to first get an understanding of what it really is and how it can actually help your web site. When you are informed enough, you will be able to take the right decision.

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What You Newbies Need To Know About Pay Per Click Ads

By Domain Expert

Oct

Just about anyone who has been using the Internet in the last few years has no doubt come across the term “pay per click” once or twice. Pay per click is actually one of the less expensive, albeit efficient, forms of advertising online. There are several companies that offer pay per click advertising as part of their services. Some of the most recognizable names in the pay per click ads industry include Google, Yahoo and Overture.

Pay per click is considered as the cheapest and most affordable form of advertising online. How so? Well, unlike with other forms of online advertising wherein you have to pay just to load your ad on a page and that is regardless whether someone sees it or not. With pay per click ads, you will only pay when someone actually clicks on your ad.

In effect, you are paying for results only. In this business, it is all about – clicks. Basically, each click represents the actions that each user makes over the Internet. So with pay per click ads, you are only paying your Pay Per Click Company every time a user clicks on your advertisement.

Be careful though that you are not mislead into thinking that a click is a lead, as some pay per click companies tend to. Remember, that it can only be consider as a lead if someone has expressed an interest in your product or service. Since a user simply clicked on your ad, there is no way for you to determine yet whether the user’s interest is of the same level as a lead or just a curious visitor. Nevertheless, it is still a step in the right direction.

So does pay per click works? For example, you own an ecommerce site that sells branded fashion bags and you wish to increase your sales. One way of doing that is by trying pay per click advertising. As mentioned before there are several companies that offer pay per click advertising programs, such as Google AdWords.

All you need to do to get started is to open an account with AdWords. Then you compile a list of the keywords that you want to target and set it up with your daily budget and you‘re all set. If you plan your campaign correctly, every time a user searches for branded fashion bags your site will show up on the first results page of Google.

The success in pay per click is determined by the popularity of the keywords and its position in the list. Prices usually ranged from a few cents up to $5. However, some keywords can be worth so much more.

Another thing you need to remember with pay per clicks, the price for a specific keyword always varies. The same goes for the position where the ads are displayed on the page. With pay per clicks you are in control. You are the one who names the maximum amount that you are willing to pay and then Google uses this as well as other information from other advertisers in order to determine the positions of each ad. Most pay per click companies, like Google AdWords have comprehensive online help screens as well as samples that can help you set up your campaigns.

Once you have set up you campaigns, you can now work on your strategies to ensure that your ads are indeed effective. As with all type of advertising, the key here is to continually test and improve the performance of your ads. You might try doing some research regarding pay per click ads as well as on the popularity of keywords.

It might also be a good idea is to seek help from the experts by reviewing the step by step instructions and coaching videos designed specifically for newbies that are usually available online as well. So, how do you determine whether your pay per click ads are indeed successful? Well, the rule of thumb is that your profits should worth more than what you are spending on your ads.

The popularity of pay per click ads is growing consistently as more and more businesses began to realize the long-term benefit that could be gain from pay per click advertising. What is this long-term benefit you ask? Well, pay per click ads are mainly used for sales in the present time frame.

However, most advertisers are unaware that pay per click ads can also be use to build an identity for their business, one that their customers will remember for the time to come. What’s great here is that the companies are given equal playing field. Whether they are a small company or a big one, they can have the same level of brand awareness.

How so? Well, every day various users usually use search engines in order to look for a certain product or service over the Internet. Therefore, if they see the same site come up in their searches over and over it begins to create that same brand awareness for that product or service.

More than 85% of all searches on the Internet are done with the help of search engines and this is one reason why they are considered as the best tools in enhancing a company’s identity. Search engines are identity builders. They direct customers who are interested in your product or service right to your doorstep.

In the long run, this kind of brand awareness will bring visitors to your site without the need for additional advertising. By using pay per click ads, you are also utilizing the power of search engines and this means you can use the Internet to deliver a targeted customer and build long term brand awareness at the same time.

So why not give pay-per-clicks a try? After all, you do not have to pay anything unless someone clicks on your ad. If you’re not satisfied then just consider it as one tactic in your bag of online marketing tricks that you need to test. If things do not go the way you want them to, then you can easily gain online exposure in using other tricks.

The Case Against Outsourced SEO

By Domain Expert

Oct

About a week ago I got a phone call from a college buddy of mine named Paul who runs a soon-to-launch online business. Here’s how the conversation went:

Paul: “We want to hire your company to do the SEO for us. Whatever the price is, we can afford it.”

Me: “Tell me a little more about your company and exactly what you expect to achieve from search.”

Paul: “We want to rank #1 in Google for EVERYTHING in our industry, and I know you can do it for us.”

Me: “I’d be happy to consult with your team to make sure you understand the principles of SEO and get off on the right foot, but I think you’re better off doing the work yourself.”

He was perplexed. Why wouldn’t we want to take on his SEO work? It has nothing to do with him or his company. It has everything to do with the misunderstood nature of what it takes to consistently rank high in natural search. The absolute best companies I’ve worked with make every decision with SEO in mind. Everyone in their organization – from management to programmers to marketing – is thinking about the search impact of their decisions. For that reason it makes sense to hire a consultant or to learn it yourself, but not to hire an outside firm to outsource your entire SEO campaign to.

Most of the time when companies outsource SEO they do it with the mentality of “here you go, you handle it, we expect results.” They view it as an entirely separate entity and not as a core value that needs to be instilled in their organization to be successful. That’s why outsourced SEO just doesn’t work: your organization still makes decisions the old way.

How will this programming change impact our search results? Can we build link-building into our marketing campaign? What adjustments can we make so that both are working in harmony to achieve our objectives as a company and rank as high as we can? There is no incentive to learn about search if someone else is handling it for you, and consequently you probably won’t be asking these important questions when making a critical business decision.

Paul was still a bit confused with that answer. So let’s take a closer look at some of the key components necessary for SEO success and what needs to take place for them to be accomplished:

Keyword Research – this entails researching how frequently phrases relevant to your site are searched. I like to use the SEO-Book tool or the free version of Wordtracker. Keyword research is important because it will impact your site structure, title tags (widely regarded as the most influential factor in how high you rank), and will help identify opportunities in your industry (if a term is searched a lot but there aren’t a lot of good results, you may have just identified a great expansion opportunity for your company). This is best done by either a consultant or the internal head of your SEO campaign, which should be someone in upper-management.

On-Site Optimization and Site Structure – this is what most people think of when they think of SEO. What changes should be made to your site so that search engine spiders have the best chance of crawling it, understanding the content, and ranking you accordingly. Most often, this involves changes to Title/META tags, cleaning up source code so that it’s proper HTML, moving CSS and Javascript to external files, adding sitemaps, modifying internal linking structure and anchor text, and several other standard changes that eliminate all potential crawling and indexing issues. This is best done by your programmer(s) so that they understand the importance of the changes and make them part of their routine in the future. These changes can be suggested by a consultant, but will only really be successful if programmers are on board.

Link building – this is probably the second most common task associated with SEO. By now you already know that you need one-way incoming links from relevant sites with applicable anchor text to rank high. Many outsourced SEO firms will either engage in elaborate link exchanges or purchase paid links for you: both of which are obsolete in terms of having any positive impact in your rankings, and now can potentially penalize you. The best one-way link building techniques – press releases, content syndication, blogging, product syndication, viral videos, etc – all require a LOT of input from you to be successful. Most of the time they should be integrated into your existing marketing plan to have the highest chance to thrive. For example, most companies already issue press releases when they have newsworthy announcements so it’s a natural extension to email the release to online news sites and blogs, and to use an online distribution service. I think successful link building is best done by your marketing department as part of your overall marketing strategy. It’s fine to have a consultant help put the plan together, but the actual implementation of the plan should be done by you.

Analytics – this involves the measurement and tracking of your sites’ SEO and marketing campaign. Previously, this could be tedious for small sites and I might have recommended outsourcing. But with the new version of Google Analytics, a properly configured account will tell you everything you need to know about where every single sale on your site came from. Your programmer or consultant should be able to set it up for you and configure the reports to track only the most important metrics for your organization. I also like to track incoming links and search engine rankings for a site (two things that Analytics does not track), but those can easily be tracked with the Marketleap Link Checker and Digital Point Keyword Tracker (both of which can be found with a quick Google search).

In the end, whether you decide to hire a consultant or tackle SEO internally with the vast information available online, you still need to make SEO part of your organizations objectives for it to be a success: something that outsourcing usually doesn’t do.

The Key To Building Effective Links

By Domain Expert

Oct

A website thrives and indeed survives on the number of hits it receives from its target audience. This may sound pretty obvious but it is amazing how many new web sites seem to disregard this basic tenet, more often than not to their own detriment.

While the creation and subsequent presence of effective links within your website is a crucial factor in ensuring that your website is well optimized for search engines, it is still only one factor and you should take the time to explore other means by which you can achieve a successful search engine optimization (SEO) campaign.

This article will be focusing primarily on Link development but you would do well to be aware of the other factors of successful SEO such as the Text component, which involves the use of various words and phrases that your target audience will most likely types into search queries and the Popularity component which has to do with the number and quality of links pointing to a Web site.

One of the most important things to keep in mind and one that eludes most first-time web developers is that high-quality link development takes a considerable amount of time. There is simply no way to get around this fact and many web developers who resort to the use of spidering software as opposed to actual human efforts are bound to experience less than satisfactory results.

Link farms have as of recent times already garnered an unsavory reputation but for those who are new at this it bears repeating that you should avoid these at all costs. In almost all cases, a text link that you purchase from a link farm will have absolutely no value and therefore have no use for you. Be wary of sites that feature several links that obviously have nothing to do with each other and are irrelevant to that particular site’s theme and general content. This is not a hard and fast rule however, as there are many reputable sites that host a large number of links. Take your time to determine which ones can actually be of value to you.

Relevance is of course of primary importance and to this end you should make sure that any links that you host on your site are relevant to your content and general theme. You can help ensure this by targeting most of your link purchases to sites that have the same subject matter as yours. This will result in a better link profile that will eventually translate into more publicity for your site and higher visibility in search engine results.

One of the easiest considerations to miss when you are in the midst of a link buying frenzy is whether the domain name that you are buying the link from is actually still operational. Many domains that are in fact expired still show up in Google so you may unwittingly fall for one of them. Check the status of the domains in question yourself and if they are expired it may be best to avoid them and save yourself the money; they probably will not be of any use to you.

Probably? Yes, because in some cases, even if the domain has expired it could still be of some use to you if it has good backlinks. Whether a site is good or not is largely dependent on the quality as well as quantity of its backlinks. Both active and expired domains can have a favorable backlink profile so do not automatically discount a domain just because it has expired.

You should of course always check your links for page ranking and make sure it is the current page ranking and not a fake one. http://www.digpagerank.com/ is a good site to check your current page ranking.

One of the most important factors that can affect the quality of a backlink is the number of outbound links. Generally speaking, a good quality backlink will have as few outbound links as possible. The total number of outbound links on a page will also have an impact on the value of a particular page.

You should also consider the possibility of buying links as a means of increasing traffic to your site as opposed to buying links for the purpose of increasing page ranking. This could potentially provide more direct benefits and even profits for you.

Some other things to keep in mind: contextual links are supposedly seen by Google as being more natural and therefore will prioritize these over other links. .gov or .edu links are not treated as special in any way by Google so consider carefully the benefits of hosting such links. Look for a site that has similar keywords to yours for a better ranking in Google search engine results page. Finally, it would be best to avoid purchasing a site wide text link if all the other outbound links on that site have nothing to do with the site in question.

Ten Seo Tips To Get You Higher Yahoo And Google Listings

By Domain Expert

Oct

SEO tips can help you to get higher Yahoo or Google listings, but only if you use them. Most people think that they know better, even so called SEO professionals who have to use PPC advertising to get their websites listed highly enough to be seen. Who are they to tell us what to do, when they cannot it themselves?

I have had some of them write to me criticizing my ‘crap’ HTML and also my ‘useless’ linking strategies. My site has ‘only a Page Rank of 3’. So what? It is sitting at between #1 on #5 on Google from day to day, at # 1 to #4 on Yahoo from day to day and at #1 on MSN. I will gladly accept their criticism of my HTML and linking when they achieve the same. Till then, perhaps they would be better buying my book that complaining about my websites!

I would feel more predisposed to them if they stopped criticizing me – I only started to do the same to them when I got sick of their comments when they could not emulate my results. Who am I, a rank amateur, to beat them in the SEO stakes!! In fact, I have been at this for many years.

So, SEO tip #1 – don’t believe anything you are told unless those telling you it have at least one of their websites in the top 5 on all the major search engines for a competitive keyword. Mine has >800 million other results on Google.

Tip 2 – use classical search engine optimization. Use Meta tags because some search engines still use them. The main one is the Description Meta tag – Keywords is not so important but use it anyway. It does not hurt you, so use them.

The third tip relates to the title of your website. There are two points that relate to this. The first is that it should be the best keyword that you can find that relates to your niche or website. That means a good demand and low supply, though too much is sometimes written about this since such keywords are not easy to find. If you can’t something with low supply, just use what you want and decide to compete against them. Somebody has to be top, and why can’t it be you? Too many people give up in SEO too quickly. Probably because we are told not to compete against the big boys – by these big boys!!

The second point is that the title of your site need not be stated on every web page. My web page titles are those of the page, not the site. The graphics are the same, but the title is the keyword that they page is optimized for. Why do otherwise? Yet 99.99% do (just a guess!). Then fourth of my SEO tips is related to the headings on each page. The main title of the page should be in H1 tags, and the heading in H2 tags. You don’t need any more, but any subheadings can go into H3 tags, but should contain text that could be construed as minor keywords.

I might be wrong, but who says? I have found that if you ignore the big guys, and compete against them, they can be beat. Check out what they are trying to sell you and you will notice that much of it is obsolete. Such as site generation and article generation software. That’s not an SEO tip, just a word to the wise, from the not so wise. I have no pretensions, but I know where my home page is on Google – and Yahoo – and MSN. Just search for ‘article services’.

The fifth SEO tip is to use your keywords sparingly. Most people still think that 1% – 3% keyword density is ideal, yet it is actually too much. There is an optimum keyword density that has little to do with the keyword itself, but more to do with contextual relevance of the page content to the topic in hand. Which leads to the sixth of the SEO tips: write naturally and honestly. If you know about your subject, write about it in your own language and don’t try to meet any perceived need for a specific number of so-called keywords within your page content.

Seventh, don’t forget about your links. You can get a higher search engine listing if you have lots of links back to your website from other sites. In fact, the links are from page to page, and you get a proportion of the Google PageRank of the page linking to you, relative to the number of other links leaving that page, and also give the page that you link to a proportion of your PageRank, calculated in the same way. The problem with reciprocal links is that most pages are linked to and from pages with a PageRank of zero, even though the website home page can have a PR of 6 or 7.

SEO tip eight. Use your internal linking to maximise the PageRank of a selected page on your website. You don’t need every page on your site listed in the top 10 of Google or Yahoo: you only need one. So maximise your efforts on that one page. Visitors that page will then visit the rest of the pages on your website, and so will search engine spiders, so you know that every page on your site will be listed and with a chance of being found in a search.

The important point of that tip is to concentrate on getting one page in the top 10. That’s all you need. You will have links to all your other pages once somebody reaches that page in the top 10. Tip nine: Once you get visitors keep them there. Give them useful content and something to do, even if just to click from page to page. Offer them a free gift for completing a quiz on your topic, or free vacation certificates for certain actions: these are easily found on the internet in a form that you can either post or email for them to print their own. Offer them an opt-in form so that you can keep in touch.

That is the most important tip of all – if you can keep in touch with your visitors after they have left your site, then you can offer them new products as they come along without having to seduce them to visit your website again.

Finally, the SEO tip number 10. Enjoy what you are doing, and don’t look upon it so much as a job as something to enjoy, and to do as best as you can. I wish you the best of success since it is very sweet when it comes – as it will come with you.

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Taguchi Method: The Key In Ad Optimization?

By Domain Expert

Oct

For people who are looking for the secrets on how to master ad optimization, your prayers have been answered. With the help of Taguchi method your ad can land 10 or more times on the results pages. There is no doubt that you have probably heard of people trying to conquer Google Adwords by testing different ads that get a better click-through rate, since doing so can reduce costs considerably. Now the Taguchi method raises this kind of testing a couple of notch higher.

Just what is the Taguchi Method? The Taguchi method is actually a technique use for designing experiments that converge on an ideal product solution. It was developed in the late 1940s by a Japanese inventor named Dr. Genichi Taguchi, who was then working as an engineer at NTT (a Japanese phone company). The method has been used in designing cars and computers. So if you were wondering why the quality of Japanese cars is so high, that is all due to Taguchi.

Now you are probably wondering how this kind of method became associated with advertising. Well, the credit for that would have to go to James Kowalick who introduces the use of the Taguchi Method to significantly increase the response rate for ad campaigns.

The basic idea of the Taguchi method is to test as many variables as possible all at once. Now if you applied that in ad optimization, instead of testing two web pages (each with a different headline), you can test 40 different versions of the page, like different headlines, different graphics, different forms, including a testimonial or not, shifting the order of copy, whatever you can think of.

Then the system applied some complicated mathematical technique to determine which factors contribute the most to your goal. Then you can immediately look at all the factors and easily make your optimized page. Compare to the old ways that is easy as breeze.

Before what marketers use is the simple A/B split testing, which is very different. What you do here is make two pages, each with a different headline, and do a test to find the winner. After which you then make two different pages where you change something else, and then you find a winner from that. So by the time you have tested all 40 elements, you would have spent a lot of money and time in testing alone!

If you are still unconvinced as to whether or not the Taguchi method is indeed acceptable to use in ad optimization then take a look at the web. A quick search on the net will show you just how many people are using this method in order to improve their rankings. If that is not proof enough and notice how many optimization software that are based on the Taguchi method are being sold online. There is a very high demand for them. So, if people are willing to pay for it then it must be truly worth it.

But you do not have to spend money. You yourself could see the difference whether or not this method will work on your ad. Another way to take advantage of the Taguchi method in order to improve your ad is to apply it in Adwords. Just imagine, if you could test for one keyword, all the combinations that could get your ad the best response and optimize it dynamically, that would make your site pretty hot!

The big question is, can Taguchi help me optimize automatically to get the best Adwords ads out there? Well, the answer is yes. The interview the profit doctors did with the guy who talked about the “Taguchi method” of multi-testing many variables at once, instead of simple a/b split testing, got me interested in looking to see if there were any resources that cost less than $150,000 per test.

Success stories regarding the use of the Taguchi method in advertising abounded the net. One of the common examples cited is at the SES convention there was a company that conducted tests like this for companies such as http://ask.com and eBay, for about $30,000 per test. It was obvious that they were using the Taguchi method for this. They have refined their materials and are now providing programs for ad agencies. Admittedly, their system is now very sophisticated and of course very expensive.

Another company that does this for fortune 500 companies has clients like Colombia house, Accenture, Wal mart, Timberland, Monster, Zales, sharper image, and other big name companies. So, there is no need to say that this is a good service to use for ourselves, and then possibly to offer to our clients for big bucks. You’ll see dozens of stories like this along with a couple of testimonials from people who claim to have conquered ad optimization by simply applying the Taguchi method.

For years the Taguchi method had been successfully used for a lot of other things. For instance in manufacturing, if you want to test a whole bunch of different factors of design of a piston or engine, for example, something to get optimum results. The Taguchi method is use, so why not use it to optimize your ads?

Today, there are a lot of ad optimization programs that use the Taguchi method. All of them are easily accessible over the Internet, with their prices varying from cheap to exorbitant. For example, if you are good in math and can handle a program with kind of an arcane interface for just 2000 bucks you can buy a program that runs on your desktop. You can also get an academic version for 99 bucks.

But the bottom line is this. If you are trying to increase your profits and at the same time reduce your costs with the help of your online marketing campaign, you need to use “taguchi thinking” in order to get the results that you want.

Just how many times have you heard the old clinch, “If you are not testing you are wasting time and money.” Keep in mind that underneath all of the traffic generation techniques and the newest promotional methods, testing is still fundamental.

SEO Services And Why They Are Important

By Domain Expert

Oct

What makes SEO services so important that most online businesses make it a point to hire one as part of their marketing strategy? The importance of SEO services rely heavily on the fact that 91% of online users use search engines to find the information that they need. SEO or search engine optimization is all about finding means to get your site noticed by online users.

There are over 350 million searches everyday with over 8 billion websites indexed that come up in search engine results. More importantly, almost 75% of all online transactions are initiated through a search engine, wherein 87% of online visitors view those on the first page of the search engine results. These figures will surely give you an idea of just how important it is to be on top of search engine rankings.

SEO Services to Get Your Site Noticed

Services related to search engine optimization aim at achieving the goal that many websites have which is to gain maximum exposure. SEO services help websites get higher rankings in search engine which simply means making them appear on the first few pages on the search results. When sites appear on the first few pages, they are more likely to be clicked on. The purpose of SEO services is then to increase traffic generated by a website.

SEO Services to Make Your Site More Significant

SEO services make it possible for a site to become favored by search engines. Major search engines such as Google, Yahoo! and AltaVista usually rank websites depending on their importance. To do this, they evaluate websites using programs which they term as search engine spiders. These programs scan through different websites and collect as much information as they can about them. Based on the collated information and their algorithm, these spiders rank them according to significance.

SEO Services to Maintain Traffic

Search engines are much like people in many ways. In fact, search engines behave the way people do. Search engines, for example, like information that is substantial and relevant. The best sites usually rank high in search engines because they are liked both by people and search engine spiders. When you rank high up in the search results, you are assured of a pool of online visitors who will visit your site. Consequently, SEO services will not only generate traffic into your site but maintains the traffic as well. How the search engine regards your site is indicative of how much people value your site and visit it.

SEO Services for Targeted Traffic

SEO services will be able to get you in front of your target audience making it one of the most effective online marketing strategies. People will find you based on the particular keywords. Once they type in keywords or keyword phrases related to your products and services, they will be led into your website. SEO services then has the power to segment your target market and connect you with the right audience to achieve the most chances for conversion into a sale. It is unlike any other marketing strategies which can lead to irrelevant traffic or leakages in terms of attracting the right audience.

The Need for SEO Services

Search engine optimization is unfortunately not as straightforward. It involves complicated principles and getting your site right into the top page of search engines is not easy as you might think. It is for this reason that many companies prefer to hire SEO services to do the dirty work for them. Providing SEO services involves a lot of technical expertise and a lot of strategy trials to determine which is most likely to work on your site.

When hiring outside SEO services, your work becomes easier. However, you must invest time in choosing the SEO services provider to work this. Factors such as pricing, quality of service, experience and reliability have to all be considered. If SEO services are provided properly, SEO will be a very cost-effective method of getting more people to know more about your business, as well as your product and service offerings.

SEO is very important for online businesses because it determines how the site performs in comparison with its other competitors. SEO services do not only effectively generate traffic from targeted audience and increase sales, but is a very cost-effective way of optimizing an online site compared to pay per click advertising.

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