There is a bit of confusion about search engine optimization. Some people think that SEO (the abbreviated form) is nothing more than tricking search engines into giving a high ranking for a particular site. Others think that search engine optimization is so complex that they could not possibly understand it. Neither of these views are correct. Search engine optimization is best defined as the art and science of building web pages that are both search engine friendly and user friendly. Below are four basic steps that you should take when optimizing your web pages.

1. Your web design should emphasize text and not graphics.

“Search engine friendly” means that search engines should be able to find data on your site that they can put in their data bases. While a picture may be worth a thousand words, a search engine is trying to classify pages by text and not by images. If you have an opening page with a beautiful picture of the sea and only two words of text saying “enter here” then this page will not rank high in searches for Florida Vacations. Similarly if you have a headline with important text containing your site’s keywords it should not be displayed as a gif or jpeg image. Pages that are all flash or all images are not search engine friendly, and often are not user friendly as well.

2. Links to your interior pages should be easily found by search engines

An important thing to remember is that you want not only your main page, but all of your interior pages to be included in the search engine index. While most people will probably enter your site through the main page, many will enter after doing searches which lead them to your inner pages. The best way to make sure that search engines will find and index your inner pages is to include text links to these pages. If you have navigation system which uses Java script or images, then it is best to add an additional text link navigation bar at the bottom of the site to ensure that the robot follows the links to your inner pages.

3. Your pages should be built around specific keywords or keyword phrases

Robotic search engines and human users have one thing in common: they are trying to figure out what your site or your particular web page is all about. It is not possible to get high rankings for thirty different search terms with only one web page. However it is possible to build separate web pages which explain and give importance to various aspects of your organization’s activity. These sub pages can be optimized so that they perform well in searches for your various keywords.

4. Once your material is organized, then your keywords should appear in strategic portions of your web pages

If your site is about Florida Vacations, then these words should appear in the following places of your html pages:

a. In the file name or the url.

If your site is called www.floridavacations.com then this will give you a head start in any searches for this term. Similarly if your company is called XYZ Travels you may have a web page with this url: www.xyztravels.com/floridavacations.html

The url or file name is an important indicator to a search engine, so don’t miss the opportunity to put your important term either in your main domain name or in your file names.

b. In the title tag

The text that is displayed in the blue line at the top of your browser is your title tag. The title tag is located in the section of the document. If your main phrase is “Florida Vacations” then the title tag in your html document should look something like this: Florida Vacations: Florida Vacation Information by XYZ travel

c. In the Description tag

The description tag is not seen on the web page but search engines often display it as the text which gives the searcher an idea of what your page is about. The description tag should be compelling, and make someone want to click and see your page, while also containing the keywords that are in your url and your title tag. A description tag for this site might look as follows:

d. In the headlines

Just as someone reading a newspaper looks at headlines to find out what is important, a search engine robot looks at the headlines of a web page in order to pick up the essential feature of that page. Put your main phrase in a headline and place it near the top of the page. Your headline text should be enclosed with special header tags such as , , . A headline tag for our hypothetical page could be written as follows: Florida Vacations: Plan Your Vacation Now And Save Money or Accommodations, Entertainment and Transport in Florida

If you don’t like the look of the h1 tag, then use a smaller tag, h2 or h3, or adjust your site
‘s style sheet so that the h1 tag is displayed in a small font which better matches your body text.

e. In the body text of your page

Your main keywords or key phrase should appear in the first paragraph of text and in a natural way throughout the text and also at the end of the page. In normal writing you would first introduce your subject, then explain what it is about and then summarize at the end. Follow this same procedure when you start writing your web page. Pages written in this style will automatically have correct keyword density and distribution.

f. In anchor text on your page

Anchor text is the clickable portion of links on your web page. Suppose you are describing your Florida Vacations and you want to direct your web visitors to an inside page with more information about this subject. Instead of making a link that says “click here,” it would be better to have a link that says “Click here for more information about Florida Vacations” or even better, the link text will only be “Florida Vacations” and the “click here” will be rendered as normal text.

If you follow these search-engine-optimization steps when building your website you will end up with web pages that are easily understood by your visitors, and easily classified and indexed by search engines.

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There are various ways of getting people to your website. One way is using print: business cards, letterhead, newspaper ads, and even billboards. While printing your business website on everything and anything is a good start, there are some additional, more important ways to increase your website’s prominence on the Internet. Because more people are using the Internet everyday a business must have a good Internet presence to survive. Sure, people still use the Yellow Pages, but more often than not they also (or only) check the web for the information they are seeking.

Search engines are the primary way to find information on the Internet. Approximately half a billion, yes billion, searches are done per day between the two search giants – Google and Overture. The way search engines operate is by searching the content of web pages for relevant phrases. Webpages are found by robots that crawl the web constantly looking for new and updated content. The search engines then use various algorithms to compile this information and deliver it as results for a keyword or keyword phrase which was typed into the browser. Although Google is the leading search engine using this method, there are “second level” engines doing the same thing. But for all intents and purposes, Google is the main focus as recent reports suggest that Google currently powers around 73% of all search engine results.

Along with free indexing search engines like Google, there are paid-inclusion and paid-placement sites offering a different way to get your website listed. These help to power the rest of the 500 million searches done everyday. Overture and its affiliates deliver the majority of paid placement results today. Paid-placement methods allow an advertiser to bid on keyword phrases to determine placement of their ad in “sponsored results” on sites that include Overture’s content. Advertisers are billed by the click, meaning every time a searcher clicks that link which came up as a result of a search, they pay the corresponding bid amount. This is where the term pay-per-click (PPC) was derived.

Paid inclusion is a bit different. Certain databases providing content to certain search engines require website owners to pay to have their website listed. The pages are found if they are relevant to a search. This requires a renewable annual fee. Any knowledgeable Search Engine Optimization (SEO) company will be able to get your website included in these important databases.

All three of these methods are important because they make up the majority of search results. However, SEO should be regarded as the most fundamental part of a website’s Internet presence. You may say that you are getting traffic to your website, but is everyone able to find it when searching for your products or services? Every website has a target audience and it is very important to optimize your website’s content for target phrases and search terms relevant to your products or services. This is the essential aspect of ranking. Google is constantly changing their algorithms to deliver more quality content and SEO companies are constantly working to keep up with these changes modifying pages and content to gain quality rankings. This is the main reason one should obtain the services of a SEO company. Most business owners are busy running their companies and have very little time to learn about website ranking. JAZ Design Co., LLC, a professional SEO Company, is familiar with the ever changing industry and able to help with your website SEO and managing PPC campaigns.

Ok, I made my plug, but here is some free advice: The first things to consider about your website are your target keywords and keyword phrases. Some questions to ask yourself: What is my product? How would I search for it? How would my friends search for it? (Ask them!) What will they expect when they find my website? And finally, how will they find your website if they don’t know the correct address? Maybe they have your business card and with your website address printed on it or maybe they took a wild guess and found it, but most of the time they’ve done a keyword search. The question is did they find you or your competitor? This is where an SEO company can make some valuable recommendations and get your website equipped to rank higher on the search engines.

This concept applies to regional companies too. As everyone continues to use the Internet more, they are turning to their computer when looking for local services. This aspect of the Internet is just starting to evolve and does still have a long way to go. Eventually, a business without a website will suffer even if it is only a local “mom and pop” store.

Your website will be found by its content and the robot’s ability to crawl the web, find your pages, and index them in their database. Many website designers neglect to utilize important ‘tricks’ causing pages never to be found. You may have good content, but if robots cannot index your website it will not be nearly as valuable. It is said that 20% of the pages currently published on the Internet are not indexed with search engines. This means most people never see them. For example, websites built with frames and ones built with a lot of fancy graphics or flashy multimedia will not be sufficiently indexed. It is the job and responsibility of website designers and business owners to make sure their websites are found. Of course there are some websites that we would not want anyone to find by doing a search such as personal sites and confidential business information. If this is the case, the responsibility also lies with the website developer to make sure these pages are not indexed. Various methods are used to keep parts of your website from being indexed such as special tags used in the code and/or password-protected directories.

To keep the Internet full of easy-to-find quality content, the publishers must take the responsibility for making it that way. Through experience and constant research, JAZ Design Company ( www.jazvt.com ) can help your business develop an easy-to-find and successful online presence.

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1. Offer other web sites free content to post on their web site. Include your link on all of your content. The content should relate to your web site because it will be in front of your target audience.

2. When you visit a web site you’ve enjoyed a lot, write a review for the site. Write about the benefits you gain from the web site. Tell them they can publish it on their web site if they link to your web site.

3. Allow other people to publish your e-zine on their web site. Include your web site’s ad and link in each issue you publish. This may also help you increase the number of people that subscribe to your e-zine.

4. Market your web site as a free web book. Design your web site with a title page, table of contents, chapters, etc. Just allow other people to give away the web book by linking to your web site.

5.Give your visitors an instant article directory. Tell your visitors they can instantly add a free article directory to their web site by linking to yours. Just place your ad or banner ad on top of the article directory for your main web site.

6. Allow other web sites to use your discussion board for their web site visitors. Just have them link directly to the discussion board. Include your web site’s ad or banner ad at the top of the discussion board.

7. Start a members only web site. Tell visitors what’s in your members only site and what it costs to gain access. Offer them a free membership if, in exchange, they link to your web site.

8. Offer your visitors a free sign up to your affiliate program. Pay them commission to sell your products or services. Just give them an affiliate link to track their sales. People will link to your web site to make extra money.

9. Create your own award site for other web sites. Give the winners a graphic or text link to place on their web site when they win. This will link your web site to theirs and draw more traffic to your web site.

10. Are you an expert on a particular subject? Offer people free consulting via e-mail if, in exchange, they link to your site. People will consider this a huge value because consulting fees can be very expensive.

Visit us:
http://www.halfvalue.com/top-articles/seo-resources.html

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There are many companies offering ‘first page ranking’ services guaranteeing top page listing in the major Search Engines for as little as £199, within 3,5,7 days.

The problem is the search terms that gain these results are unlikely to allow prospective customers to find your website.

For the website www.davidcouplandaccounts.co.uk first page ranking can easily be achieved for the search terms, ’davidcoupland’, ’couplandaccounts’, ‘davidcouplandaccounts’ and ‘www.davidcouplandaccounts.co.uk‘. Technically this has completed the ranking companies side of the agreement, but no one looking for an accountant is likely to find the site.

The ranking company will tell you they will ‘work towards gaining top ranking’ for your preferred keywords and terms, but ‘it will take time’ and will cost you more.

So why not try and do it yourself?

How do you actually getting top ranking? Unfortunately the reality is that it will take time but there are several extremely effective techniques that are invaluable and will speed up the listing and ranking process:

Submitting your site monthly to the major Search Engines using a guaranteed inclusion service such as http://www.premiumsubmission.com. Submitting monthly will increase the value of your website in the eyes of the search engines.

Change your site content and Meta Tags before each submission. This will over time enabling multiple listings for a single URL.

Incoming links from highly ranked sites. Try contacting sites similar to yours though not direct competition, and request mutual or ideally exclusive links to your site.

The frequency of keywords used in the text of your site.

Always choose a relevant for your submitted page. The title should reflect both your keywords and URL. Each link page should have a different relevant .

Avoid image only websites. Only a site made up mainly of text can be effectively placed in the major search engines.

Be imaginative with your key terms. Use variations that your competitors don’t use to improve your ranking.

Flash only websites cannot be read by Search Engines and your site will not be listed at all. You should consider building an alternative site in HTML.

Give all your images an tag that relates to your search terms and keywords.

Most Search Engines give more importance to the text closest to the top and bottom of pages, so this is where you should aim to concentrate your keywords.

Search Engine ranking takes patience, there is no magic technique, but if you follow the steps outlined above over time you can achieve good placement and exposure for your website.

Good Luck !!

Ashley Smith
Acknowledged Internet Solutions

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Denver search engine optimization
Search engine optimization Denver

Keyword Density and Search Engine Optimization

If you looked into Denver search engine optimization (SEO) in the last couple of years, you probably got a bunch of information about keywords. You learned a lot of ways, some of them a bit tricky, for maximizing the keywords on your website so as to improve your ranking on the search engine results pages. Keywords have been around for a while now as little tools for making the content of your page look attractive to the software, called spiders or web crawlers, that major search engines use to find relevant sites to match user’s search terms.

Ways to Use Keywords

There are several ways that sites use keywords to get a boost in the rankings, and not all of them are legitimate anymore. Here are the basics:

•Content – You cram as many keywords into your content on each page as possible. This usually meant up to fifteen or twenty keywords per page, and that is a lot of keywords. When a user read the page, they were inundated with words that matched what they were looking for. Unfortunately, the content itself was seldom as useful as it could be since it was more focused on keyword density than on helpful information.
•META tags and alt tags – These are the keyword placement opportunities found in the HTML code of each page on your site. The search engine spiders would crawl through this code and look for matching terms. So even if you didn’t talk about a particular topic on one page, your META tags could claim you did and draw visitors. Alt tags are the same thing but for images.
•Page titles and descriptions – If you could get the right combination of keywords in your page titles and the brief descriptions embedded in your source code, you could get the attention of search engine spiders. So Denver search engine optimization teams were suggesting some pretty keyword dense titles and descriptions that were not necessarily accurate or useful to the visitor.

Keyword Evolution

Today, these are still valid placements for keywords. You can use them in your content, place them in your page titles and descriptions, and embed them in your HTML code in the form of META tags and alt tags. The difference in the most recent search engine software changes and the spiders of old is the type of keyword use they are looking for. More is not always better today. In fact, a bunch of keywords crammed onto a page of useless content will not boost your ranking, rather it might lower it.

Instead, search engine spiders are looking for keywords that occur naturally in the text of a website. For search engine optimization, Denver businesses are going back to the natural way of presenting information on the web. Articles with useful information, META tags and alt tags that accurately describe what’s on the page, and titles and descriptions that direct a user easily to the information they need. These are the SEO methods that work now with major search engines like Google.

So when you’re thinking about SEO, natural is the keyword of the moment

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The update of the Google index is often referred to as the Google dance. For several days when Google is updating their index to include new pages and update their algorithms, search results almost seem to take on a life of their own. High positioned sites have been known to drop into near obscurity while the lesser-judged sites suddenly find themselves careering towards dizzy heights in the rankings. While this phenomenon is usually relatively short lived, lasting only two or three days, many webmasters take it to be a sign of things to come during the next major update.

Spurious Search Engine Results

Google uses a number of patented algorithms to determine the exact ranking of every indexed website. They also attempt to index as many websites and pages as they can possibly find. In order to do this they utilize tens of thousands of different hosts and over a dozen data centers. It is impossible for Google to update each and every one of these at the same time and it is also impossible for them to alternate between using old data and the new updated data. This leads to some potentially skewed results in their listings. However, these results are not usually indicative of future rankings.

Relying Too Heavily On Toolbar PR

The problem for many webmasters is an over reliance on the toolbar page rank. This is a problem for several reasons. Page rank isn’t the be all and end all of search engine rankings. It is used to determine the weight of an inbound link, meaning that a link from a page with a PR5 is much better than a link from a page with PR2. However, having a PR6 won’t necessarily mean that your site will list above all the PR4 sites on the web.

Relevancy Of Website Content

The logic is fairly simple. The PR of your site is a numerical value determined by numerous factors including the number of inbound links. In no way can this numerical ranking indicate the relevance of your website content when looking at a particular search term. Having a PR6 website does not necessarily mean that your site bears more relevance to a particular term than another website with a PR2. So, as well as the PR of your website, Google must also consider the topic and the content of your site and how relevant this is to the relevant search term.

Toolbar PR Compared To Live PR

Another problem is that the toolbar PR is only updated every three months or so, sometimes longer, sometimes shorter. While you’re seeing that your site only has a PR2 it could be that it actually has a PR closer to 5. Your site will receive the credit from this “live” PR in preference to that of the toolbar PR so don’t panic.

A Final Word On The Google Dance

During the time the Google dance is being completed, the servers located around different data centers are upgrading and updating one at a time. This is why some sites will show spurious results and why some webmasters benefit for a day or two while others lose out. There is absolutely nothing that can be done to prevent this Google phenomenon and there is nothing you can do to hurry the process up. All that is left is to sit back and watch in amazement as the Google index dances.

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Getting inbound links to your website is a great way to boost your search engine rankings and the most effective way to do it is by submitting your website to directories. This gives you more links pointing back to your website and a higher status in the search engines. However, getting listed with directories is a skilled job, so manual directory submission is the way to go.

Directories are like indexes or libraries of links to web sites with appended descriptions or summaries. By searching through categories, searchers can find websites covering the topic they’re interested in. While this is one way to get traffic, the real benefit of being listed in good directories is that you will get a link (or links) back to your web site. The search engines see these links as a vote for your site.
So the more links you have, the higher your page rank (PR) and the higher your ranking in the SERPS. And the higher you rank, the easier is it for people to find you.

However directory submission is a complex procedure. For one thing, the better directories often ignore automated submissions and your site may be banned. Plus there are thousands of directories of varying types, standards, and procedures for requesting inclusion. There are many different steps in manual directory submission. For one thing, you need to place your web site in the most suitable category and subcategory of the directory. If you get this wrong, your request will get rejected.

In addition, directory submission requires knowledge of search engine optimization (SEO). For example, the choice of anchor text is important in determining the weight which the search engines give to the link. Specifically, the text that the directory uses to describe the link should include the keywords that you wish to rank for. Automatic submission can crop this text to fit the space, and effective keywords may be lost.

Then it’s important to consider to which pages on your web site the links in the directories point to. If all the links are to your home page, it looks unnatural. So getting a range of links to other pages in your site (deep linking) is a sound strategy, but one that requires an expert’s touch. Plus it’s a good idea to vary your link title and description for each submission.

For these reasons, manual submission is the only way to go and it makes sense to outsource your linking campaign to a firm offering manual directory submission services. Manual link submission is a labor-intensive, time-consuming procedure that requires specialist knowledge of the prevailing policies of the directories. A quality firm will handle the whole procedure for you and leave you free to get on with activities that are more productive.

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