Website Design – Guidelines For Using Text Correctly

By Domain Expert

Mar

15

Of the many different considerations involved with website design, text is one of the most significant, yet it is also one of the most overlooked. You can have the best layout and graphics possible, but if visitors to your website cannot easily read what you have written then they will not stay on your site for very long.

Fortunately, getting the text part of your website design correct is not overly difficult. All you need to do is adhere to the guidelines laid out below…

- Only make use of fonts that are available on all computers, such as verdana and arial. Though you may not consider these to be the most visually appealing fonts, they are the most practical ones. This is because they are the easiest to read on a computer screen. Another reason is that every computer definitely has these fonts stored on their hard-disk. If you choose a random, fancy font, then many computers will not have it stored, in which case the computer will automatically select another to display your website in, and so you cannot be sure how your website is going to render on other people’s screens.

- Do not use small font sizes as visitors to your website will click the back button on their web browser straight away. You may have good eyesight but many people do not, and so you have to take the middle ground rather than just making your website for yourself. Using a font size of 11 or 12 is generally recommended for the main body of your website content, with sub-titles and headings being a font size or two larger. Be consistent too, by ensuring that you use the same font sizes for your content, sub-titles and headings throughout every page of your website.

- Limit your written content to roughly 15 words per line. By doing this people will only have to move their eyes to read your content, and not their whole head. This number is based on research and studies that have been carried out which show that 15 words is as far most people’s field of vision will stretch. Not every line has to be exactly 15 words, as some sentences will a greater or lesser number of small words such as ‘a’, ‘to’, ‘and’, etc., so you just need to use that number as a rough guide.

- The color(s) you choose for your text should sharply contrast to the color(s) you use for your background. Black text on a white background is easiest for people to read, but it is not necessary to limit yourself to that if it does not suit the overall style of your website design. If the background color is light, then make your text black or a dark shade of gray, and if the background color is dark, then use white as the color for your text. Using non black, dark gray or white text hardly ever comes across well, so be extremely careful if you are intent on using a different color for your text.
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This article was written by a website design expert who has more than 10 years experience in the industry. He is currently doing website design in Chappaqua, Westchester and White Plains and can be contacted at http://kinneymedia.com

How Will A Company Be Affected With The Web Design And Strategy?

By Domain Expert

Feb

13

The world of business is a world of competition. Every businessman is finding ways to go beyond the strategy and left their competitor’s way behind from them. This is the aim of every businessman and they look the web as the easy and simple way to enhance their potential. The impact of web design has a very big influence for them. Here are the common potential that you may gain from this.

Web design’s impact is big enough to benefit a company. It will make the company working 24/7. Access to your business can be done anywhere with less manpower. Instead of hiring people to work 24/7, you may have a website that will the rest of the job. The convenient of online will bring them to your company’s portal. Updates and changes can be posted online making it hassle-free for your clients.

Your web will serve as an advertisement for your products and services also. Some inquiries can be answered online only if you refer your clients to your web, making it less stressful for your employees. A self-guided tool can be added to your web so clients can just do a self-service transaction. The website though needs to have an aesthetic program making it more elite and user-friendly. Making your web totally different from the rest will do this trick. With this concern, a survey may be needed to make it more effective. You may consider reviewing the competitor’s web. You can take note of their good and negative aspects. After all, you can summarize the areas for improvement of most webs and have it developed on your web plus the additional good sides that your company have.

Test from some variations will be checked thru actual surveys. You can have a group of person visit your web and see their reactions and comments. Take note of the time and notice the duration of their stay on your web. And notice facial expressions as well. Or you may consider checking their mood after use. This will include their satisfaction or dissatisfaction. This will affect the attitude of client if they wanted to go back to your web or not. This factor will affect your marketing strategy.

Or in some cases, you may ask them of their direct objectives about the total impact of our web and also their feedback. But make it sure that you joined and consider their facial expression. Make a data of your target market and then have it compare to the data you got from the series of test you’ve had from a certain group of people.

You can prepare a questionnaire to test their objections and suggestions. It doesn’t mean that you need to follow their exact suggestions but at least you have something to look forward as a comparison. Web design has a big impact on your business thus making it advantageous that the rest of the competitors.

This article was written by one of the authors of the Affiliate Marketing team. and he is the owner of Make Money From Home Guide

Website Design – Top 7 Things To Consider Before Hiring Professional Web Designers

By Domain Expert

Jan

6

Do you have a hard time writing HTML code or shuffling templates for web design? Do you know what fonts, icons and graphics to use for maximum advantage? Do you want to give your website a unique and professional look? Are you concerned about a shoddy navigation scheme? Are you worried that the website you design may not be secure enough and breakdown against hacking attacks? If yes, then it is time to hire a professional website designer.

Let the website design professionals build an effective website for you while you devote your time to other important aspects of your business. Consider the following before you hire a website designer:

Location

Depending on your requirements, you can either hire a local designer or outsource your work to designers in other countries. If you are comfortable in giving instructions over the phone and interacting through emails, the web can give you access to several great designers all over the world.

Experience and Reputation

Since your website directly affects your business image and profitability, it is of utmost importance to hire the right website designer for your company. Prefer a web designer with an excellent market reputation and experience in designing websites in your business field. Ask for references and contact previous customers to inquire about designer’s performance and the problems faced.

Clearly state your requirements

Before you hire a designer, surf websites and make a list of things you need. Talk to potential designers to see if they can meet all your requirements within the allotted time span. Additionally, determine responsibility areas for both parties.

Payment Terms

Professional designers never ask you to pay upfront. Develop a payment scheme in which you pay after predetermined goals are met.

Get access to updates

Ensure that you get access to making changes and updates on your website after launch, without the need to contact the designer or web hosting company. Designers should let you handle minor updates and give you access to the tools they used while building your website. Hire a web designer only after you have discussed how updates will be handled.

Creating a Testing Site

Ask your designer to provide you a ‘shadow site’ so that you can test it. This is an important requirement. Hire a designer who agrees to it.

Scope for Expansion

As your company grows, your website should also mature and reflect changes in business. Hire a professional web design firm who can effectively handle expansion of your website when required and is capable of using and incorporating new tools and technologies into your website. The goal is to look for a long-term web business partner.

Before you sign a contract with a web designer, register the domain name in your own name or company name. The contract should clearly state that you have complete and irrevocable right to use, expand, modify and reproduce the website material. Additionally, develop the habit of taking notes during meetings with your designer to keep track of changes and progress.

Take time to visit websites, analyze your requirements and evaluate the web designers efficiency and skill before making a decision. Do not take the decision in haste. Finding the right website designer can be one of the best business decisions you ever make.

Redirecting Internet Traffic To A Replacement Location

By Domain Expert

Jan

4

If you’ve got to move a website from one domain to another, it will mean that all the links pointing to your recent site would currently be lost and would generate the dreaded 404 error when guests came in via recent search engine listing or links.

The most effective approach to preserve your links, and have guests end up on their needed page is to setup a redirect from the recent domain to the new one.

In this example, we tend to are going to assume that we use to possess a domain referred to as OLDSITE.COM and for some reason we have to maneuver everything across to NEWSITE.COM

The primary up, don’t kill the hosting for the recent website but leave it operating for a few time. This can then permit us to redirect visitors from the old web site to the new site.

A 301 redirect merely tells search engines that visit your site that the recent URL has currently permanently modified to another URL. Once the search engines realize the 301 redirect they can start to convert all the previous links in their index across to the new location.
This will take some time and on website sites, this might take months to have the search engines convert all the recent links across to the new locations.

An .htaccess file is nothing more than a simple text file that contains instructions for the net server that run on that hosting account.

On your PC, start a replica of NOTEPAD (This can be achieved by going Begin->Accessories->Notepad) and edit your existing .htaccess file or to make a brand new one. DON’T use Word or any other word processing software to open the file, as a result of these packages have the horrible habit of inserting “funny” characters in file that can cause the .htaccess file to not operate properly.

If your new website’s structure is precisely the identical because the previous web site, then simply place the subsequent line in your .htaccess file

Redirect 301 http://www.NEWSITE.COM

Now save the file, and FTP this file up into your websites main account. On most Linux primarily based systems, this is often the /public_html/ directory

Now, whenever a visitor (be it an individual’s or a pursuit engine bot) involves your previous domain, they can be redirect to your new site. Thus if they came wanting for a file referred to as stuff.html (recent URL would be www.oldsite.com/stuff.html) they might get automatically redirected to www.newsite.com/stuff.html

This is often the best way to maneuver a whole site from one domain to another…

If the structure of the new website is different from the previous one, then we tend to will need to “map” every old URL to its corresponding new location. This also applies if you choose to alter the structure of your site, and you would like to preserve the links from your old structure and ’map” them to their new location.

If you have a URL that was www.oldsite.com/dogtraining/ and you wished to redirect visitors to www.newsite.com/data/dog-training.html you would place the subsequent in your .htaccess file.

Redirect 301 /dogtraining/ http://www.newsite.com/info/dog-training.html

The format is:
Redirect 301 previous-location new-location

The “recent-location” is the path to the previous destination (minus the domain name)
The “new-location” is the complete path to final destination (it must embody the absolutely qualified domain name in addition).

This means that when every a visitor comes in on the previous URL (www.oldsite.com/dogtraining/) the web server will redirect them to the new URL of (www.newsite.com/information/dog-training.html)

If you’ve got multiple locations that you would like to redirect, then you have to have multiple redirects set up. With one redirect per line. An example may appear as if this:

Redirect 301 /dogtraining/ http://www.newsite.com/data/dog-training.html
Redirect 301 /policedogtraining/ http://www.newsite.com/info/police-dog-training.html
Redirect 301 /dogtrainingvideos/ http://www.newsite.com/info/dog-coaching-videos.html

It’s time consuming fitting 301 redirect, however if your site had valuable incoming links, then its worth spending the time to preserve those links and keep your website ranking as well because it used to and to stay your site profitable.

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Ecommerce Web Site House Owners: Are You Leaving Money On The Counter?

By Domain Expert

Dec

31

Own an ecommerce web site? Do you’ve got a mailing list?

If not, you’re potentially leaving a heap of cash on the counter.

Keeping in touch along with your past customers and guests, is one among the easiest and cost effective methods of increasing your web site sales. You simply must have a mechanism to collect the e-mail addresses of each patrons and browsers alike.

Collecting patrons email addresses may be a ”no brainer” – when all you would like to send them confirmation details, receipts etc. Simply build sure you ask their permission to keep them contemporary on future special offers.

Collecting visitor details may be a bit trickier, and you must supply some reasonably incentive in come back for them handing over their valuable email address. Here are several ways:

· A discount voucher off their 1st order

The quantity you’re prepared to offer can rely on the profit margin in your business, and the disadvantage is you’ll only get the email addresses of individuals who were going to purchase anyway.

· A competition to win one of your products.

Do make certain you’re honest and choose a winner – put past winner details on your site to stress this

· An insiders patrons guide

If you supply technical products that may be tricky to perceive – such as electronics, audio-visual etc, then write a brief guide

· Special reports or tips guides

If you sell golf equipment, look for articles on golf tips on-line, obtain the authors permission and compile them into a PDF report.

Managing your list

Depending on what ecommerce system your web site relies on, you will have already got the power to manage email lists. If not, use a listing management service like Aweber (www.aweber.com), that allows you to line up autoresponder sequences, multiple lists and send HTML emails.

Which brings me nicely to the next *should* . . . send HTML emails!

HTML emails are the ones full of images and graphics, rather like webpages as opposed to plain text emails.

Why? They are way a lot of eyecatching, that is essential given the increasing amounts of email we get each day. You stand a better chance if you include pictures of your products – after all a image is worth a thousand words, right?

(the only exception to this is people selling non tangible merchandise or services – for instance, data products typically work better in text emails.)

What ought to you communicate in your emails?

· Special offers

Any product that you’ve got put on special supply, sale things, finish of line stock etc. Adding a message of limited availability or ends by a bound date will facilitate increase response.

· Seasonal offers

Garden furniture and barbecues in Spring, for example.

· Offers tied to special events

Before the recent FIFA World Cup, I was inundated with special offers on all sorts of TV’s for watching it on. If you’ll be able to tie your product to a well-liked event in some method, thus abundant the better.

· New product reviews

Reviews of the latest product offerings to hit your marketplace, can interest your customers.

· Technical “the way to’s”

If you sell any kind of technical product, your customers will appreciate the occasional how to guide. How to induce the simplest out of your equipment, prime tips, etc.

Frequency of emails

I wouldn’t advise emailing your customers any additional than once every week, and leave it a lot of than a month between communications and they’re possible to be forgetting regarding you.

There we have it. Masses of concepts on how to keep in bit with your customers, and build certain you keep at the forefront of their minds. The cost is just about zero, and the potential returns are massive.

What’s the price if you don’t? Well, undoubtedly one in every of your competitors will create the trouble – and end up seducing your customers removed from you . . probably for good.

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Selecting A Sensible Ecommerce Web Site Style Company

By Domain Expert

Dec

28

Selecting a good ecommerce website style company isn’t an easy task. It’s quite doable that you will need to spend thousands of greenbacks and even then might not have improved or desired profits. Thus you ought to follow some pointers thus that to determine whether ecommerce web site style company goes to be fruitful for your business or not. There’s yet one more excellent strategy of success of on-line store development and that’s customer relationship management or CRM optimization.

The first issue that you must rummage around for, is whether the web site development company has the vary of services you need for the success of your business or not. These services will be anything like e commerce website style, logo designing, content improvement, ecommerce internet hosting etc. You should additionally see to it that the corporate you’re selecting can be ready to supply more updated services as and when your business will grow.

Additionally evaluate the ecommerce web site design company’s previous works and at the identical time compare it with alternative similar companies also. Notice out whether or not they have qualified professionals and are using latest and updated techniques or not. If the company is well established and has considerable expertise in this field, it can not charge you for initial assessment or project planning. The quotes and the small print of their work is most in all probability obtainable on their web site and you’ll ensure yourself by reading the testimonials and feedbacks of their clients.

It is for positive that along with update by means that of latest technology and ecommerce website development, you also need your online store design to seem unique and special. For this you need ecommerce web site designers that have the creativity and imagination to create such a website that matches in your criteria and fulfills the purpose of developing your on-line store also. The ecommerce website style company should be capable of other ecommerce solutions like promoting and advertising section that has all Net promoting strategies.

The ecommerce internet hosting techniques ought to include special desires and aspects of your ecommerce business. Once you have designed your website and updated it with latest techniques and ecommerce software, you would like to concentrate to client relationship management also. The CRM optimization enables the accomplishment of the goals, optimizes the resources and has the flexibility to adapt with the change. With the assistance of this ecommerce software the customer is transferred to the related agent and the method continues till the consumer is satisfied.

Although the key issue for the success of a business is attracting customers, a proper relationship with the client and its satisfaction enhances the volume of business all the more. Simply as the ecommerce web site style and plan is important so is CRM optimization for the success of an organization. It will not solely help you maintain a good relationship with your customers by wanting once their interests and details together with caring for his or her security, it also enables you to understand the market professionally that is very fruitful for development of your business.

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What Pages Ought To My Ecommerce Internet Style Have?

By Domain Expert

Dec

24

Wish a head begin on your ecommerce web design? Need to save lots of lots of greenbacks in consulting fees to figure out what a good ecommerce internet design ought to have? Read this short article.

In step with ATAK Interactive, an ecommerce solutions agency in Los Angeles, California, there’s now a customary set of pages and concerns a retail internet site design ought to have. David Ephraim, CFO and ecommerce net design strategist at ATAK Interactive says “ecommerce web design should be treated abundant sort of a brick and mortar retail store. Customers have expectations and do not wish to have to raise somebody how to get what they want.”

“If a business is building an ecommerce internet web site, homeowners and managers should follow an industry standard when it involves ecommerce page design and ecommerce programming,” says Ephraim. “Customers, simply like in retail stores, expect detailed customer service, in depth company info, and currently a little a lot of in terms of resource, links, testimonials, and commonly asked queries,” explains Ephraim. In outline Ephraim explains there’s no reason an ecommerce internet site owner ought to give a user to depart the web site.

The ATAK Interactive ecommerce web style page breakdown serves as a “choose and opt for” list customers should use to determine what their ecommerce net web site ought to have. Once the list is narrowed to perfection, business house owners will produce page content around the list:

General Store Pages Home Concerning News/Press Services Resources/Links FAQ Testimonials Locations Contact Us Customer Service Pages Privacy Policy Return Policy Terms and Conditions Shipping and Returns Website Map Cart Pages/Section Class Page (includes sale/hot deals/clearance) Product Page (includes prod reviews) Account Login My Account Checkout Order Status/Track My Order Newsletter Signup Additional Pages to Contemplate Articles Glossary Blog Worth Match Guarantee Gift Center Gift Registry Gift Certificates/Cards Coupons Partners RMA RequestJobs/Careers Facilitate and Information Video Center Site Security RSS Feeds Gear Guides Affiliate Program Checklists

Ephraim notes that each one pages above are not required for ecommerce net style . “One will mix pages to reduce page count or remove pages that do not build sense altogether. Every business may be a very little totally different and there are a number of ecommerce sales models. The necessary half is that users will simply notice any of this information and confidently make a secure purchase.”

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Website Design – Easy Website Design Secrets For Creating Social Media Content To Encourage Repeat Customers

By Domain Expert

Nov

24

If you want to be a successful web entrepreneur, you must learn to attract customers to your website on a regular basis. Design your website in such a way that it compels users to re-visit your site, and keep refreshing it weekly to ensure that each visit by your customers is meaningful and valuable. Outdated and irrelevant content can upset users and give them a reason not to return.

When creating and updating content on your website, remember to keep it simple. Do not overload your web pages with high bandwidth-consuming audio, video and animation features as that can considerably increase the time your web pages take to load. Delay irritates customers and discourages usage of your website. Here are a few effective methods for content creation and update.

Polls and surveys

Internet users look for instant gratification and interaction when they visit a web site. Polls and surveys is an excellent way to fulfill that desire and allow your customers to express their views and opinions. Ask them questions about the latest topics related to your website. For example, a fashion website design can ask customers to rate celebrity outfits on red carpets. To encourage greater participation in surveys, you can offer visitors small rewards like discounts and vouchers.

To include a poll or survey on your website ask your web-hosting provider for easy to use tools. Alternatively, look for a free website service that can generate the HTML code for you. For advanced surveys, hire a survey provider who will take care of setup and reporting at an affordable price. Keep your polls and surveys short for the greatest impact.

Blogs

Use blogs to connect with your customers on a more personal level, to highlight your expertise and enhance your visibility and credibility. A combination of interactivity, collaboration and community makes them excellent virtual marketing tools. A blog with its many links can be very useful in directing traffic to your website.

RSS (Simple Syndication) Feeds

RSS feeds allow you to instantly receive and publish pieces of text, making them great tools for innovative marketing and content building. Add RSS feed from blogs and news articles to regularly attract customers to your website. You can also use RSS feeds to notify subscribers about updates to the website content. To test RSS feeds download and install an RSS reader or look for an orange button on your favorite sites. Most browsers also have built-in tools for viewing and using RSS feeds.

Customer driven content

Another excellent way of creating and refreshing content is to ask your customers to write it. The excitement of seeing their names on a website will greatly encourage them to contribute content to your site. This also saves money that you would have spent on hiring professional writers.

Daily or Weekly tips

Providing a tip, daily or weekly, is an easy way of refreshing content, attracting customer attention and facilitating repeat visits to your website.

Relevant and fresh content is crucial for the success of your website. Use these website design tools to develop effective content and give your customers a compelling reason to visit your website repeatedly.

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SEO Web Design: How To Use SEO Book Information

By Domain Expert

Oct

28

SEO web design is essential for high search engine listings, and the right choice of SEO book can be use to achieve that. There are many SEO books on offer online, but most seem too much alike and appear to provide the same information. The best type of SEO book is one that provides graphic examples of how successful sites have become successful through effective SEO web design.

Search engine optimization is a subject about which very few have a true understanding. It starts with your website, and the way that you arrange your pages into the site as a whole. To most people, SEO is the use of keywords on your site, and I still read webpages and blog postings that promote as many keywords in a web page as possible. If it’s not the more the merrier, then it’s the 1% – 3% keyword density fallacy. Follow that and your site will disappear off the listings!

There is too much written online about SEO that too many people take as gospel. Let’s dispel a few myths and bring some reality into the whole subject of search engine optimization. Take a look at the term for starters. Search Engine Optimization. What does it mean? Optimize your website for search engines? Why? Surely you should optimize your website to provide the best possible information to anybody who visits it!

And that is what search engines such as Google are now insisting on. It is no longer easy to get high search engine listings without good relevant content. Now, 1% – 3% keyword density is keyword stuffing. In a 700 word article, 7 – 21 keywords are excessive. Google and the other major search engines look at text relevant to the keyword, rather than repetitions of the keyword, as being good content. Too may repetitions will be punished.

That being so, it also difficult to design web page for a high listing. That is because there are so many web pages with good content: keep in mind that it is individual web pages that are listed and not complete websites. There must be other aspects of modern SEO that are relevant to high listings, but what are they? Well may you ask. That is what many SEO experts that offer their services at high prices online would also like to know.

There are, in fact, certain aspects of your website design that are totally relevant to your listing position, and they have nothing whatsoever to do with the content on each of your pages. This where the right book information can help you – if you buy the right book. This type of information is so valuable that nobody is going to give it all away free. Many sites provide a lot of free SEO information that could help you to improve your search engine listing, but only if you are also aware of the other factors that could destroy it.

I have read a lot about Google PageRank, and how you cannot get your web pages listed without a good page rank. Nonsense. I have web pages listed in the 10 on Google that have no Google page rank, at least according to the Google PageRank indicator on the Google Toolbar. Page rank is not necessary, but it helps. However, if you apply other, more important, aspects of search engine optimization to your web pages then PageRank become relatively unimportant.

On the other hand, if you do not apply these SEO techniques, PageRank becomes paramount. It is common sense. Google does not put more emphasis on one aspect of optimization than another, and while external links are important, they are not critical, no matter what you read. Google states that they give a great deal of emphasis to incoming links from other relevant web pages, yet pages can be listed highly without them against stiff opposition.

How is that? It is due to good onsite optimization, and a great deal of thought put into the design of a total website, rather than web pages individually, and the way that onsite links are designed. SEO design is not a matter of believing what theory SEO book information tells you, but of personal experience, unless you are reading the right SEO book.

So get rid of preconceptions and don’t believe all that you read. It is easy to get listed on Google in less than 2 days if you know how to do it, and also to get listed in the top 10 in two weeks if you go about it the right way.

Stop bleating and get your head down. Study the subject and don’t complain if you fail. Others don’t so find out what they do and you do the same: if they let you!

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Choose The Right E-commerce Solution For Your Website

By Domain Expert

Oct

25

More and more businesses these days are beginning to sell and distribute their products and services via the Internet. It’s a win-win situation – consumers get the best selection at the lowest prices, and retailers get access to markets outside their geographic location. But depending on the type of e-commerce website the business is pursuing, the cost to implement the project could range from a couple hundred to a few thousand dollars. There are some less professional but more cost efficient solutions, as well as some high-end solutions that will have your website rivaling the best e-commerce sites around. In this article I’ll discuss the different options available to website owners as well as the costs associated with those options.

E-commerce on the Cheap

It’s a common misconception that in order to conduct business over the Internet you have to have an expensive merchant account that will allow your customers to pay you by credit card. This used to be the case, but today there are a number of services available that make e-commerce a very affordable option. These services come in the form of third party credit card processors.

A third party credit card processor acts as an intermediary between the customer and your website. Generally, a customer will click on a link to purchase a product and be taken to the third party’s website to process the credit card information in a secure environment. The payment for the purchase is deposited in your account, and the order information is forwarded to you. The only cost to the e-commerce retailer is usually a small fixed fee and / or a small percentage of the sale.

This is a good beginner option for any business looking to make the e-commerce leap because the upfront costs are very low. 2CheckOut (www.2checkout.com) is a good choice for a third party credit card processor – they only require a $49 setup fee, and then $0.45 per transaction and 5.5% of the sale amount. An even cheaper route would be to use PayPal (www.PayPal.com) to receive payment over the Internet. The only downside with PayPal is that the consumer must have a PayPal account in order to use this payment method. The upside of both these products is the fact that they will provide the shopping cart system and associated codes to that are necessary to integrate into your website.

Although using a third party credit card processor can be cheap, it does have its disadvantages. The shopping cart system may not seamlessly integrate with your website because it’s not easily customizable. Also, it looks a little less professional when the purchaser must leave your website in order to enter their credit card information. But, when weighing these disadvantages with the costs associated with building a professional e-commerce website they really don’t seem like a big deal.

Really Taking the Plunge

Opening a fully functional online store with the ability to process credit cards on-site can be a pretty costly production. Here is a list of elements that all need to be integrated: a shopping cart system, secure web server, payment gateway, and a merchant account.

There are some shopping cart systems that are available for free, and many web hosts offer the ability to integrate a shopping cart system into your website. But, if you’d like your system to be fully featured, easy to use, seamlessly integrate with your website, and include advanced functions such as automatically calculating tax and shipping charges, the cost could run several hundred dollars.

The most expensive and difficult part of the process is obtaining a merchant account to process credit card numbers. These accounts usually have monthly and transaction fees associated with them. Fortunately, most businesses already have merchant accounts, and these can be used to process credit cards over the Internet as well. But, in order for the shopping cart system to communicate with a merchant account, they need to be interfaced with a payment gateway. Payment gateways usually require a setup fee of a few hundred dollars and a percentage of each transaction. Lastly, all the communication needs to take place over a secure server. This means that your website hosting package will need to be upgraded to include Secure Socket Layer (SSL) encryption. An SSL certificate is billed on either a yearly or monthly basis, and the cost can total in the hundreds of dollars.

In addition to the extra costs associated with processing transactions right on your website, there is also a significant difference in the price your webmaster will charge to setup the different solutions. Using a third party to process transactions usually just involves inserting a few lines of code into the website which shouldn’t cost very much. On the other hand, implementing a fully functional e-commerce website can easily add another thousand or two dollars on top of all the other costs.

As with any project, it’s probably best to start small before shelling out big bucks for a professional e-commerce solution. And don’t forget, even after you’ve spent thousands of dollars getting your e-commerce website launched, you’re probably going to have to spend thousands more marketing your website in order to recover your investment. E-commerce is not cheap!

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Slicing A Custom Website Design Into SEO Optimized XHTML

By Domain Expert

Oct

10

Slicing A Website Design Into SEO Optimized XHTML

When you create a custom web design you want it to bring in the most website conversions and sales. This capability is enhanced greatly when your website can be seen consistently in all browsers. This is called cross-browser compatibility. If your website appears distorted or is rendered terribly by any of the top browsers then your website will look unprofessional – and that is the last thing you want with a new website design.

If you are creating a custom website design then there are many reasons for doing it right the first time. This process is given little press but can provide a major advantage for your website over your competitors. The process of slicing takes the original design, usually in the form of a vector file like Adobe Photoshop (.psd) or Adobe Illustrator (.ai), and converts these vector image files into web page content which includes images, html files, cascading style sheet files and javascript files. The HTML files can be named differently depending on which technology your website uses. Examples are .htm, .html, .php, .asp, .aspx and there are many more.

Once all of the pages from the website designers have been approved, they must be sliced into web page components. The preferred version of HTML to use is the latest and is the most compatible with all browsers including mobile browsers – XHTML 1.0 Strict. Ideally you will also create error-free Cascading Style Sheets (CSS) code.

Below is a list of slicing requirements that ensure the code you create and your website renders optimally in all browsers:

Do not slice the design until explicit approval has been provided on all templates. Early slicing of the vector files causes problems in that any changes after that become too unwieldy to change in XHTML as opposed to a vector drawing.
Always slice starting with error free XHTML 1.0 Strict code.

The pages must work correctly in the latest versions of both IE and Firefox and one full version back. Then, depending on the customer, Opera or the Safari browser used on Mac computers may also be important.

When the vector file is sliced we need an optimal slice so solid colored areas aren’t images but instead colors defined by #nnnnnn type of definitions. This speeds up page load times by reducing HTTP requests for images from the server.
Do not place text or numbers into images as the text content changes often – even phone numbers. This is extremely important, in particular if the text contains product information, product names or keywords.

Text should be able to be read by all people. The user should be able to resize text size on the pages so relative definitions must always be used like 1.0em or 1.2em instead of 12 pt.
When a box contains text it should be sliced in a way that allows the box to expand vertically with it’s contained content. This allows for future content changes and additions – which always happens. If the box height doesn’t change with the content then the code is essentially broken.

All nav links should be keyword-based text links, not images, and they should also be defined and controlled by the cascading style sheets (CSS).
Use an h1 tag for the most important headlines on the page, h2 tags for subheads and h3 tags for other section titles. This is important for W3C accessibility compliance.

Put all images into a folder named /images. This also helps search engine optimization since search engines are now indexing images separately and emphasizing them in the search engine results pages (SERP).
Place a link on the top-left logo to the home page. Do not place the image into CSS as a background image since it won’t print as a background image. Add relevant alt text.

Add relevant alt text to all images that are substantial to the content. If an image is only used for layout and design then set the image alt tag to “” (alt=”").

If a page needs to be printable then background images will not display, so ensure printable pages show correctly before finalizing the code.

Instead of image names like ‘box-right.jpg’, please use text appropriate to the reason for the site like cute-doggie.jpg for the image name and alt tags that uses the main keywords on that particular page.

Ensure that all logo, footer and other links to the home page use the full home page URL consistently, for example use http://www.yourdomain.com instead of index.php, http://www.yourdomain.com/index.php, http://yourdomain.com, or http://yourdomain.com/index.php.
For usability reasons body text links should be underlined, (maybe) bold and the on hover event should remove the underline and light up the color of the link. Once the link is clicked it should be a darker version of its original color. This does not apply to menu links.

Always deliver the original vector files along with the HTML files when slicing is complete.
Icons on pages should use CSS sprites to reduce the number of HTTP requests to the server. The process combines several images into one image which only requires one image request, then identifies coordinates to each image when they are needed. This is a huge page load time benefit.

Reduce The Hassle Of Uncovering Web Development Firms

By Domain Expert

Sep

29

These changing times keep us occupied keeping abreast with constant change. Ever-changing forces cause us to move even faster. In the business environment this is even more obvious. You need to find the best and most productive way to get your company’s customers through your virtual doors. One alternative to present your business to customers is right website design. What is the first thing you notice when you go to a company’s website? Is it the design? Like all of us, your first notion of a company often is the overall quality of their Web site and its design. Quality Alaska Web Design companies can be found in all major region of the world

Discovering this quickest path to customers, the best Web design, and the highest quality website may not be as complex as you probably think, especially in Alaska. The amazing abundance of quality Web design companies and web application developers can be difficult to get your head around. That is where general business consultants can assist you. Professional Web designers and developers will provide you the best quality for your money. Initial consultations are most often free. There are so many website design companies to be uncovered in all major region of the world that you can afford to choose one of many.

The best Web design consultants show you intuitive approaches to showcase your valuable business over the World Wide Web. Professional Web designers and developers maintain expertise in developing custom Web sites. Your Web designers should be considered as partners of your business. Understanding business nuances and converting them to appropriate software solutions are services provided by professional Web designers and developers.

If your firm doesn’t have time to hunt for the best Web site development or design companies in your area, then just free yourself from all of the hassle and contact business consultants. Despite the level of satisfaction you may get by browsing plenty of useful websites that always guarantee to fulfill your Web design requirements, business advisers most usually can efficiently handle these tasks for you. One reason to hire a professional consultant could be: “Many Web professionals just don’t provide what they appear to promise.” Reputable companies work hard to make sure you and their engineers and web designers have the same vision and that that vision will be delivered. Business advisers may most often explore the Web design firm further to ensure your company gets what it pays for.

Conserve your corporation’s precious time by making your difficult search for Web design companies a simple one with a few easy clicks! You will be astonished at how many services are available using business advisers. And if it is “nanotechnology or health care Web Design” your enterprise is searching for, hire a professional business adviser. If you want to perform part of the search yourself initially, be sure that you will be able to search for a business consultant fairly easily who can help you out.

Considerations In Choosing A Web Development Company

By Domain Expert

Aug

23

Over the past few years, the importance of a good Web design has has become a key component to increasing brand recognition. Good sites entice entry and ensure retention. Good sites supply navigation that is easy to understand and a clear, simple to use design. to muddle search through an endless amount of listings for the right information? Good sites display engaging graphics and relevant composition that relates to the query typed in the search engine.

When looking for a web design firm, one must realize that there are tons of development companies are fighting for business. A quality Web design business requires more knowledge and experience than the average part time webmaster or Web designer possesses. cost savings by trying to build your website yourself can conserve cash in the short term, but it all may prove futile in the long haul.

Too many Web designers create their websites from a simple template system. Your companies website needs to be customized to your message.

It is always best to have quality content that is relevant to the theme of your site and accurately describes your business.

It is critical that all of the pages of your site have a title and an appropriate meta tag. These commonly missed factors ensure good ranking in search engine result listings. Well versed web design firms are aware of this and will utilize these tools accordingly.

Sitemaps are also important and necessary. Be sure that your Webmasters uses them.
Be sure that your internal link structure are utilized efficiently. Make sure that your internal pages are three clicks away from the index page.

Make certain that the links in your website are live and they work properly. Broken links – “Page Not Found” errors – have a negative effect on your search engine optimization, and they leave a bad impression on visitors.

A good Web design company can make a huge difference for your business. Make sure that your company chooses a Web design firm that is well versed in the aforementioned skills.

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